he quality content of your site. Too many links, and Google will think you are trying to “spam” the entire system.

The Google Patent actually advises you, albeit discreetly, to steer clear of dubious devices. So better not include a whole array of diverse and irrelevant keywords in your article. A single document with keywords like “cakes”, “AK-47” and “laundry” won’t fool the Google spiders into thinking that your document is on the lines of an encyclopedia.

The race to catch the Net surfer’s eye is heating up. And the ace up the Webmaster’s sleeve is a high ranking in Google’s search engine. Google’s Patent has just unrave

Finally, the cat is out of the bag. Talking about the US Patent that Google had been granted on March 31, 2005. For all those webmasters worrying about clinching a top rank for their sites in the Google search engine, this Patent is definitely an eye-opener, as regards the search engine optimization tips and tricks.

In this respect it will help you if you understand what the Google spiders are actually on the lookout for.

One section of the Patent is titled “Information retrieval based on historical data” and this merits a definite look into. This fancy-sounding title actually means that it does pay to update your web sites. This is because the Google spiders keep a track of your site and don’t hesitate to penalize (that translates into a drop in your rankings) when they feel your site contents are outdated. In fact, old sites may go through an entirely different evaluation mode than the new ones.

Reading between the lines, reaping the benefits of search engine optimization means that you update your sites on a regular basis. An update once in a blue moon won’t bring in the goods. The Google spiders harbor a definite preference for sites that go in for upgrades on a regular basis.

Updates also don’t mean that you rush headlong into extensive changes during short time spans. That is to say, you don’t go on adding a whole lot of new pages or indulge in a chopping binge. Major makeovers, with regards the content and keywords, and the Google spiders will think that the ownership of the web site has changed. So you will lose your former ranking.

This particular section of the patent doesn’t end here. The Google spiders also consider the type of changes you have made to your site. So it will be foolhardy to presume that unassuming alteration or a minor modification would take in the spiders. They are actually looking for meaningful and significant changes in the relevant portions of your content, say in the body copy.

A handy search engine optimization tip straight from the horse’s mouth is to increase the number of links to your web site. Being talked about or rather linked, definitely helps because the Google spiders get the notion that you must be quite important enough to be acknowledged by many sites. In fact, this is the reason why there are many web sites out there with archaic data that still clinch enviable rankings.

Talking about links, the Google spiders do not take lightly to questionable practices. So this means you should not take recourse to the sundry but suspect link acquisition schemes that don’t contribute much to the quality content of your site. Too many links, and Google will think you are trying to “spam” the entire system.

The Google Patent actually advises you, albeit discreetly, to steer clear of dubious devices. So better not include a whole array of diverse and irrelevant keywords in your article. A single document with keywords like “cakes”, “AK-47” and “laundry” won’t fool the Google spiders into thinking that your document is on the lines of an encyclopedia.

The race to catch the Net surfer’s eye is heating up. And the ace up the Webmaster’s sleeve is a high ranking in Google’s search engine. Google’s Patent has just unrave

his is because the Google spiders keep a track of your site and don’t hesitate to penalize (that translates into a drop in your rankings) when they feel your site contents are outdated. In fact, old sites may go through an entirely different evaluation mode than the new ones.

Reading between the lines, reaping the benefits of search engine optimization means that you update your sites on a regular basis. An update once in a blue moon won’t bring in the goods. The Google spiders harbor a definite preference for sites that go in for upgrades on a regular basis.

Updates also don’t mean that you rush headlong into extensive changes during short time spans. That is to say, you don’t go on adding a whole lot of new pages or indulge in a chopping binge. Major makeovers, with regards the content and keywords, and the Google spiders will think that the ownership of the web site has changed. So you will lose your former ranking.

This particular section of the patent doesn’t end here. The Google spiders also consider the type of changes you have made to your site. So it will be foolhardy to presume that unassuming alteration or a minor modification would take in the spiders. They are actually looking for meaningful and significant changes in the relevant portions of your content, say in the body copy.

A handy search engine optimization tip straight from the horse’s mouth is to increase the number of links to your web site. Being talked about or rather linked, definitely helps because the Google spiders get the notion that you must be quite important enough to be acknowledged by many sites. In fact, this is the reason why there are many web sites out there with archaic data that still clinch enviable rankings.

Talking about links, the Google spiders do not take lightly to questionable practices. So this means you should not take recourse to the sundry but suspect link acquisition schemes that don’t contribute much to the quality content of your site. Too many links, and Google will think you are trying to “spam” the entire system.

The Google Patent actually advises you, albeit discreetly, to steer clear of dubious devices. So better not include a whole array of diverse and irrelevant keywords in your article. A single document with keywords like “cakes”, “AK-47” and “laundry” won’t fool the Google spiders into thinking that your document is on the lines of an encyclopedia.

The race to catch the Net surfer’s eye is heating up. And the ace up the Webmaster’s sleeve is a high ranking in Google’s search engine. Google’s Patent has just unrave

short time spans. That is to say, you don’t go on adding a whole lot of new pages or indulge in a chopping binge. Major makeovers, with regards the content and keywords, and the Google spiders will think that the ownership of the web site has changed. So you will lose your former ranking.

This particular section of the patent doesn’t end here. The Google spiders also consider the type of changes you have made to your site. So it will be foolhardy to presume that unassuming alteration or a minor modification would take in the spiders. They are actually looking for meaningful and significant changes in the relevant portions of your content, say in the body copy.

A handy search engine optimization tip straight from the horse’s mouth is to increase the number of links to your web site. Being talked about or rather linked, definitely helps because the Google spiders get the notion that you must be quite important enough to be acknowledged by many sites. In fact, this is the reason why there are many web sites out there with archaic data that still clinch enviable rankings.

Talking about links, the Google spiders do not take lightly to questionable practices. So this means you should not take recourse to the sundry but suspect link acquisition schemes that don’t contribute much to the quality content of your site. Too many links, and Google will think you are trying to “spam” the entire system.

The Google Patent actually advises you, albeit discreetly, to steer clear of dubious devices. So better not include a whole array of diverse and irrelevant keywords in your article. A single document with keywords like “cakes”, “AK-47” and “laundry” won’t fool the Google spiders into thinking that your document is on the lines of an encyclopedia.

The race to catch the Net surfer’s eye is heating up. And the ace up the Webmaster’s sleeve is a high ranking in Google’s search engine. Google’s Patent has just unrave

the body copy.

A handy search engine optimization tip straight from the horse’s mouth is to increase the number of links to your web site. Being talked about or rather linked, definitely helps because the Google spiders get the notion that you must be quite important enough to be acknowledged by many sites. In fact, this is the reason why there are many web sites out there with archaic data that still clinch enviable rankings.

Talking about links, the Google spiders do not take lightly to questionable practices. So this means you should not take recourse to the sundry but suspect link acquisition schemes that don’t contribute much to the quality content of your site. Too many links, and Google will think you are trying to “spam” the entire system.

The Google Patent actually advises you, albeit discreetly, to steer clear of dubious devices. So better not include a whole array of diverse and irrelevant keywords in your article. A single document with keywords like “cakes”, “AK-47” and “laundry” won’t fool the Google spiders into thinking that your document is on the lines of an encyclopedia.

The race to catch the Net surfer’s eye is heating up. And the ace up the Webmaster’s sleeve is a high ranking in Google’s search engine. Google’s Patent has just unrave

he quality content of your site. Too many links, and Google will think you are trying to “spam” the entire system.

The Google Patent actually advises you, albeit discreetly, to steer clear of dubious devices. So better not include a whole array of diverse and irrelevant keywords in your article. A single document with keywords like “cakes”, “AK-47” and “laundry” won’t fool the Google spiders into thinking that your document is on the lines of an encyclopedia.

The race to catch the Net surfer’s eye is heating up. And the ace up the Webmaster’s sleeve is a high ranking in Google’s search engine. Google’s Patent has just unraveled the mysteries behind search engine optimization and this knowledge means that the web sites are now on an even footing as they scurry for the top spot.