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Case Upon - 3 Strategies to Profit When Click Prices Increase (Part 1 of 3 Series)
Here is a list of some of the best excuses to use when calling out of work sick. Be careful, try not to use the same excuse twice in a row or too frequently to avoid suspicion.Stomach Virus / Food Poisoning:The classic excuse, you can’t do any better. Telling your boss something to the effect of “I had some Mexican/bad sushi last night and haven’t been able to avoid the bathroom for more than 10 minutes” not only saves you from further elaboration but also saves you from suspicion when you show up the next day looking fine… “must have been a 24 hour bug.” If you have a friend as a co-worker, have them call in as well because you dined together.Death in the family:tried and true, just don’t use it to often. If you know ahead of time that you’ll be wanting some time off for whatever, spring the news of the death at work and tell them that the funeral is on whichever day you don’t want to work.My (insert pet) is ill and needs to be taken to the vet:Dog: got into
Understanding Your Performance Metrics – the Foundation
The foundation for managing a performance-based pay-per-click marketing campaign is through understanding your performance metrics. By measuring campaign and keyword performance, you’ll know how to effectively handle the dynamics of a competitive bidding marketplace.
What are Performance Metrics?
Perfor
It you’re a a computer geek who’s great at creating websites, or you’ve discovered the magic that your autoresponder can bring you, then Simple Money Machines is probably not for you. But if you just want to make money on the Internet by promoting affiliate products, and not deal with the hassles of building a website from scratch, then bingo...you’ve hit pay dirt!Many people have discovered that promoting affiliate products on the Internet is one of the best ways to break into the Internet Marketing field. Becoming an affiliate marketer simply means that you advertise someone else’s product and when a purchase is made, you get a commission.But the model that many people use, especially when first starting out, is missing one vital component. If you’re advertising someone else’s product and sending readers directly to that website, you’re passing up the opportunity to capture the names of those people who responded to your ad. You are building a list, but not for yourself!Although the degree of increase varies among industry resources, a recent survey conducted by the Search Engine Marketing Professional Organization (SEMPO) indicated an average 26% increase in bid prices in 2004.
Statistics aside, all indications show an upward trend in keyword bid prices which means fewer results in 2005 from the same dollar spent on pay-per-click marketing in 2004.
What Has Caused the Increase?
The simple answer is that pay-per-click marketing has proven to be a tremendous measurable and controllable strategy for generating targeted website visitors among small, medium and large enterprises. As demand for pay-per-click marketing flood the keyword supply of top-tiered pay-per-click search engines and as enterprises compete for top ad placement, the bid prices increase accordingly.
Also, the competitive nature inherent with a bid auction or even with Google Adwords’ performance auction structure where a combination of maximum bid and click-through rate calculates your bid price causes an increase in bid prices. Just as with an eBay auction, the bid price increases until either a buyer pulls out of the keyword bidding or backs off from shooting for a top position.
What Do YOU Do When Keyword Bid Prices Increase?
This question will be answered over a series of three articles. Each article will address, in detail, each one of the following three strategies:
1. Understand Your Performance Metrics.
2. Maximize Your Website Conversion. (Part Two)
3. Discover the Lifetime Value of a Customer. (Part Three)
Collectively, these three strategies will assist you in managing your pay-per-click marketing regardless of an ever increasing bid pricing environment.
Understanding Your Performance Metrics – the Foundation
The foundation for managing a performance-based pay-per-click marketing campaign is through understanding your performance metrics. By measuring campaign and keyword performance, you’ll know how to effectively handle the dynamics of a competitive bidding marketplace.
What are Performance Metrics?
Perform
THE CURRENT WORRIES1. Content SuppliersThe Ethos of Free ContentContent Suppliers is the underprivileged sector of the Internet. They all lose money (even sites which offer basic, standardized goods - books, CDs), with the exception of sites profering sex or tourism. No user seems to be grateful for the effort and resources invested in creating and distributing content. The recent breakdown of traditional roles (between publisher and author, record company and singer, etc.) and the direct access the creative artist is gaining to its paying public may change this attitude of ingratitude but hitherto there are scarce signs of that. Moreover, it is either quality of presentation (which only a publisher can afford) or ownership and (often shoddy) dissemination of content by the author. A really qualitative, fully commerce enabled site costs up to 5,000,000 USD, excluding site maintenance and customer and visitor services. Despite these heavy outlays, site designers are constan
The simple answer is that pay-per-click marketing has proven to be a tremendous measurable and controllable strategy for generating targeted website visitors among small, medium and large enterprises. As demand for pay-per-click marketing flood the keyword supply of top-tiered pay-per-click search engines and as enterprises compete for top ad placement, the bid prices increase accordingly.
Also, the competitive nature inherent with a bid auction or even with Google Adwords’ performance auction structure where a combination of maximum bid and click-through rate calculates your bid price causes an increase in bid prices. Just as with an eBay auction, the bid price increases until either a buyer pulls out of the keyword bidding or backs off from shooting for a top position.
What Do YOU Do When Keyword Bid Prices Increase?
This question will be answered over a series of three articles. Each article will address, in detail, each one of the following three strategies:
1. Understand Your Performance Metrics.
2. Maximize Your Website Conversion. (Part Two)
3. Discover the Lifetime Value of a Customer. (Part Three)
Collectively, these three strategies will assist you in managing your pay-per-click marketing regardless of an ever increasing bid pricing environment.
Understanding Your Performance Metrics – the Foundation
The foundation for managing a performance-based pay-per-click marketing campaign is through understanding your performance metrics. By measuring campaign and keyword performance, you’ll know how to effectively handle the dynamics of a competitive bidding marketplace.
What are Performance Metrics?
Perfor
If you’re not satfied with the results of your management training programs, maybe it’s because you handle training as a ‘one shot’ event rather than a process of developing your people to be better managers.One of the common misconceptions is that a manager can take a course and voila he is now skilled in communicating with others, or managing his time or delegating work. Rome wasn’t built in a day. Neither will people change in one day. Particularly many leadership competencies require several courses and ongoing feedback and reinforcement. Here is how you can get the biggest bang from your training dollars:Make sure training is ‘just in time’. Provide training when people need it not when it’s on a schedule. If people know they will immediately be able to use the new skills or information, they’ll be more motivated to learn. Otherwise they’ll see it as a waste of time.Create performance tools. These are inexpensive, user friendly aids - l
What Do YOU Do When Keyword Bid Prices Increase?
This question will be answered over a series of three articles. Each article will address, in detail, each one of the following three strategies:
1. Understand Your Performance Metrics.
2. Maximize Your Website Conversion. (Part Two)
3. Discover the Lifetime Value of a Customer. (Part Three)
Collectively, these three strategies will assist you in managing your pay-per-click marketing regardless of an ever increasing bid pricing environment.
Understanding Your Performance Metrics – the Foundation
The foundation for managing a performance-based pay-per-click marketing campaign is through understanding your performance metrics. By measuring campaign and keyword performance, you’ll know how to effectively handle the dynamics of a competitive bidding marketplace.
What are Performance Metrics?
Perfor
ViewsThe life blood of any auction listing, the fewer the views then the lower the bidding will be no matter how professional your listings look. The key to increasing the number of views is simply RESEARCH.Take a look at what other popular sellers of your items are doing, what titles do they use? Do they list in different categories to you? What keywords do they use to trigger an emotional response (leading to a bid)? Do they use gallery options? Are they using extra images to illustrate points?All simple factors but those that can make or break a bidding frenzy.Add ValueAdding value doesn't always mean physically doing something to the product, what you want to achieve here is a perceived added value when the potential bidder reads your description.Structure your description well, where possible illustrate with images and try to write the listing in a leading way so that it encourages the potential bidder to read on and fall in love wit
1. Understand Your Performance Metrics.
2. Maximize Your Website Conversion. (Part Two)
3. Discover the Lifetime Value of a Customer. (Part Three)
Collectively, these three strategies will assist you in managing your pay-per-click marketing regardless of an ever increasing bid pricing environment.
Understanding Your Performance Metrics – the Foundation
The foundation for managing a performance-based pay-per-click marketing campaign is through understanding your performance metrics. By measuring campaign and keyword performance, you’ll know how to effectively handle the dynamics of a competitive bidding marketplace.
What are Performance Metrics?
Perfor
What is the principal thing you need to succeed in your business today? Money. Sure, you need it, but it is not the main ingredient for success. People. Of course they are necessary, but having them may not guarantee success. Excellent products or services. Well, this is a must to succeed. But you may have them and still not succeed. Promotions, visibility, marketing. These factors lubricate your business activities for success. So what is the principal thing?Take this from the book of Proverbs. Wisdom is the principal thing. Therefore get wisdom. And in your getting, get understanding. Riches and honor are with me. Enduring riches and righteousness. Translate this into your business, you get what I call Business Sense. As we progress into year 2005, it is necessary we refresh our minds on what this sense is all about. That is the mission of this article.So what is Business Sense? How you do your business. Not really. Strategies for doing business. Well you may be correct, but n
Understanding Your Performance Metrics – the Foundation
The foundation for managing a performance-based pay-per-click marketing campaign is through understanding your performance metrics. By measuring campaign and keyword performance, you’ll know how to effectively handle the dynamics of a competitive bidding marketplace.
What are Performance Metrics?
Performance metrics are measurable results gathered and calculated from your business’ online systems or in this case, from your pay-per-click marketing campaign.
Referred to also as “key performance indicators”, performance metrics form a dashboard for you to gauge the effectiveness of your pay-per-click marketing. Further, performance metrics help establish a baseline for cost effective bid management supported by your current website performance and your business’ financials. As Business Executive, Thomas S. Monson stated,
"Where performance is measured, performance improves. Where performance is measured and reported, the rate of improvement accelerates."
Understanding your performance metrics starts with defining at least one value-oriented action such as an opt-in, subscription, registration or sale that you seek a visitor to perform on your website. This action (or your “marketing objective”) is the target for calculating your performance metrics and measuring your campaign’s effectiveness.
Performance metrics vary among individual businesses and their unique marketing objectives; however, two specific performance metrics apply to all pay-per-click marketing campaigns regardless of their objectives. These include:
• Conversion Rate
• Cost per Action
You also need a firm understanding of your business financials and your pay-per-click marketing campaign’s unique traffic statistics including:
• Average Action Value - The average worth generated from the completion of an action.
• Gross Profit Margin - How much you generate on an action, excluding marketing costs.
• # of Unique Visitors - Visitors generated from your pay-per
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