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Case Upon - Is Your Website Credit Card Friendly?
As I'm always selling on eBay I'm aware of many problems that sellers encounter. One of these, is eBays so called Safe Habour team and the canned responses that they offer. Anyone who's ever tried to communicate with eBay will be aware of these, which are generally received two to three days after you send your initially query.Fortunately, after I once got left unfair negative feedback by a competing seller who purchased one of my items purely to leave feedback I found there was a way to get a faster and more relevant reply. Using this method, I recently had an ebay conflict solved in four hours.As you may know, your eBay username and password do not just work on your home site. For instance, if your registered on ebay.co.uk you can also log into ebay.comWith this in mind, you are also able to submit your request or enquiry to any eBay site - not just the site your registered with. Bare in mind,
Shopping Cart System. To accept online payments you must have what's called a "shopping cart system" that allows your customer to choose and purchase products. Adding a shopping cart system to your website can be simple or complex, cheap or very expensive. It depends on the product you're selling and the options you wish to offer your customers. As in everything, you get what you pay for.
A shopping cart system typically con
Ah, the joys of self employment…Good pay, flexible hours, excellent benefits, a wise and business savvy boss…And profitability, lots of profitability! If you’re self employed, chances are your own company is missing some of the features that you might consider to be ideal. It’s a good thing being a business owner can have other benefits that are not as quantifiable. Things like satisfaction, loving what you do, not dancing to someone else’s tune and charting your own course. But no matter how satisfying self employment is, the truth of the matter is this. If your business is to be sustainable, it has to sustain you financially in a way that makes you feel all the trials and tribulations of business ownership are worth the trip.For one of my consulting clients, that trip has gradually become less and less sustainable and sustaining. They grew tired of the constant battle, the struggle to create enough cash flo
If you'll recall, the question that spurred this topic came from a lady who went to her local bank for help in setting up a credit card acceptance system for her business and her banker wasn't very knowledgeable on the subject. I pointed out that her banker's ignorance of the subject probably wasn't a reflection on his skills as a banker, but a reflection on the compartmentalization of the credit card aspect of banking.
The fact is, most banks can provide you with the merchant account needed to accept credit card payments, but beyond that have little to do with the process. Even larger banks may only have a single person on staff who is tasked as the "credit card expert" and if that person ever goes on vacation, you're pretty much out of luck (voice of experience talking here, folks).
I have helped many clients set up online credit card processing systems and more than once I've had to sit down with the bank issuing the merchant account and educate them on how online payment systems work. Don't believe me? This is a direct quote (here's the Bible, here's my hand) from the bank employee who was in charge of processing internet merchant account applications, "When someone pays online how do they swipe the credit card in their computer…"
Much like a brick and mortar credit card processing system, you will need the following to accept credit cards on your website: (1) an electronic shopping cart system that allows the customer to select products and checkout when ready; (2) a payment gateway service to get approval or declination of the credit card; (3) a credit card processor who will process the transaction; and (4) an internet merchant account issued by an acquiring bank in which processed funds are deposited.
We covered most of these elements last week. Here's a quick refresher for those who missed the basics, then we'll talk about a shopping cart system.
Payment Gateway Service: The payment gateway service comes into play when a customer submits their credit card information to the webpage form. Think of the gateway service as the middleman in the process. The website's shopping cart checkout system electronically submits the credit card to the gateway service who then routes the information to the processor for approval. Depending on the reply from the processor, the gateway service will return an approval or declination for the purchase. This entire process takes just seconds to perform.
Credit Card Processor: The credit card processor is an electronic data center that processes the credit card transactions coming from the gateway company, ensures that the charge is valid, then settles the funds in your merchant account.
Internet Merchant Account: An Internet merchant account is a bank or financial institution account in which funds from online sales are deposited. Merchant accounts are usually issued by banks who are associated with the major credit card services like Visa and MasterCard. Be aware that many banks will not grant merchant accounts to Internet merchants as they are often categorized as "high risk ventures." This policy varies widely and in the end, the granting of the merchant account will come down to economics from the bank's point of view. If the bank sees even the smallest iota of risk, you will not be granted the account. Fortunately, the growth of online sales has given rise to an entire industry of merchant service bureaus that will grant you a merchant account and everything else you need to accept online payments. The fees are usually higher, but it's better than not having an online payment system at all.
Shopping Cart System. To accept online payments you must have what's called a "shopping cart system" that allows your customer to choose and purchase products. Adding a shopping cart system to your website can be simple or complex, cheap or very expensive. It depends on the product you're selling and the options you wish to offer your customers. As in everything, you get what you pay for.
A shopping cart system typically cons
Let's take an imaginary journey. Better yet, imagine that you wish to take a driving trip across the country from New York to San Francisco. There are more than a couple of ways to head out on this trip. But, you have limited time and resources, AND you want this trip to be productive, enjoyable, and NOT stress-inducing.Which of the two following approaches makes the most sense: (A) Saying "I'm going to San Francisco" then jump into your vehicle, and head out with no planning? Or, (B) creating a mental picture of how you'd spend your time (and money) in San Francisco? Would you know the reason for your trip? In other words, how would you prepare for the trip? Would you map out how to get there? Would you know who would be traveling with you, and what their responsibilities for the trip might be? Would you figure out how much money you would need to get there (not to mention, get back home)? How much
The fact is, most banks can provide you with the merchant account needed to accept credit card payments, but beyond that have little to do with the process. Even larger banks may only have a single person on staff who is tasked as the "credit card expert" and if that person ever goes on vacation, you're pretty much out of luck (voice of experience talking here, folks).
I have helped many clients set up online credit card processing systems and more than once I've had to sit down with the bank issuing the merchant account and educate them on how online payment systems work. Don't believe me? This is a direct quote (here's the Bible, here's my hand) from the bank employee who was in charge of processing internet merchant account applications, "When someone pays online how do they swipe the credit card in their computer…"
Much like a brick and mortar credit card processing system, you will need the following to accept credit cards on your website: (1) an electronic shopping cart system that allows the customer to select products and checkout when ready; (2) a payment gateway service to get approval or declination of the credit card; (3) a credit card processor who will process the transaction; and (4) an internet merchant account issued by an acquiring bank in which processed funds are deposited.
We covered most of these elements last week. Here's a quick refresher for those who missed the basics, then we'll talk about a shopping cart system.
Payment Gateway Service: The payment gateway service comes into play when a customer submits their credit card information to the webpage form. Think of the gateway service as the middleman in the process. The website's shopping cart checkout system electronically submits the credit card to the gateway service who then routes the information to the processor for approval. Depending on the reply from the processor, the gateway service will return an approval or declination for the purchase. This entire process takes just seconds to perform.
Credit Card Processor: The credit card processor is an electronic data center that processes the credit card transactions coming from the gateway company, ensures that the charge is valid, then settles the funds in your merchant account.
Internet Merchant Account: An Internet merchant account is a bank or financial institution account in which funds from online sales are deposited. Merchant accounts are usually issued by banks who are associated with the major credit card services like Visa and MasterCard. Be aware that many banks will not grant merchant accounts to Internet merchants as they are often categorized as "high risk ventures." This policy varies widely and in the end, the granting of the merchant account will come down to economics from the bank's point of view. If the bank sees even the smallest iota of risk, you will not be granted the account. Fortunately, the growth of online sales has given rise to an entire industry of merchant service bureaus that will grant you a merchant account and everything else you need to accept online payments. The fees are usually higher, but it's better than not having an online payment system at all.
Shopping Cart System. To accept online payments you must have what's called a "shopping cart system" that allows your customer to choose and purchase products. Adding a shopping cart system to your website can be simple or complex, cheap or very expensive. It depends on the product you're selling and the options you wish to offer your customers. As in everything, you get what you pay for.
A shopping cart system typically con
Private investigators are people who undertake investigations on behalf of private individuals not involved in any governmental organization. Private eyes usually do work outside of governmental institutions and are not associated with working for any government agency.Although most private eyes are ex-police officers, they do work outside of police jurisdiction and do so to satisfy or to be of service to a private client.The work of private investigators usually covers a lot of investigative work. A bulk of their services usually include working for clients trying to find out if their spouses are cheating behind their backs or trying to compile evidence of immoral conduct to be used for divorce proceedings.Private investigators can also provide other services such as serving summons and subpoenas as well as other legal documents coming from the court. They can also help insurance companies in i
We covered most of these elements last week. Here's a quick refresher for those who missed the basics, then we'll talk about a shopping cart system.
Payment Gateway Service: The payment gateway service comes into play when a customer submits their credit card information to the webpage form. Think of the gateway service as the middleman in the process. The website's shopping cart checkout system electronically submits the credit card to the gateway service who then routes the information to the processor for approval. Depending on the reply from the processor, the gateway service will return an approval or declination for the purchase. This entire process takes just seconds to perform.
Credit Card Processor: The credit card processor is an electronic data center that processes the credit card transactions coming from the gateway company, ensures that the charge is valid, then settles the funds in your merchant account.
Internet Merchant Account: An Internet merchant account is a bank or financial institution account in which funds from online sales are deposited. Merchant accounts are usually issued by banks who are associated with the major credit card services like Visa and MasterCard. Be aware that many banks will not grant merchant accounts to Internet merchants as they are often categorized as "high risk ventures." This policy varies widely and in the end, the granting of the merchant account will come down to economics from the bank's point of view. If the bank sees even the smallest iota of risk, you will not be granted the account. Fortunately, the growth of online sales has given rise to an entire industry of merchant service bureaus that will grant you a merchant account and everything else you need to accept online payments. The fees are usually higher, but it's better than not having an online payment system at all.
Shopping Cart System. To accept online payments you must have what's called a "shopping cart system" that allows your customer to choose and purchase products. Adding a shopping cart system to your website can be simple or complex, cheap or very expensive. It depends on the product you're selling and the options you wish to offer your customers. As in everything, you get what you pay for.
A shopping cart system typically con
I'm writing this article with several National Internet Service Provider pages in front of me. To name a few they are: Juno--$9.95, Justdialup--$8.95, Netzero--$9.95, PeoplePC--10.95, Netscape--$9.95 and more. What I'm looking for is the service in service provider.The term on-line support is used a lot in the Internet trade. What exactly that means is simple, write an e-mail to get help. Chat on-line live with someone in India is also available.What about real support. You know the old fashion way, talk to someone. Just pick up the phone and call. Wow what a concept. It's almost analog like using a pencil. I can feel the terror building in all the geeks. Actually talk to a customer? BRRRR sends a chill down the technical spine.Where is the support in this market? All providers have telephone tech support. Some in the U.S. and most outside of it. The portion of providers charging
Credit Card Processor: The credit card processor is an electronic data center that processes the credit card transactions coming from the gateway company, ensures that the charge is valid, then settles the funds in your merchant account.
Internet Merchant Account: An Internet merchant account is a bank or financial institution account in which funds from online sales are deposited. Merchant accounts are usually issued by banks who are associated with the major credit card services like Visa and MasterCard. Be aware that many banks will not grant merchant accounts to Internet merchants as they are often categorized as "high risk ventures." This policy varies widely and in the end, the granting of the merchant account will come down to economics from the bank's point of view. If the bank sees even the smallest iota of risk, you will not be granted the account. Fortunately, the growth of online sales has given rise to an entire industry of merchant service bureaus that will grant you a merchant account and everything else you need to accept online payments. The fees are usually higher, but it's better than not having an online payment system at all.
Shopping Cart System. To accept online payments you must have what's called a "shopping cart system" that allows your customer to choose and purchase products. Adding a shopping cart system to your website can be simple or complex, cheap or very expensive. It depends on the product you're selling and the options you wish to offer your customers. As in everything, you get what you pay for.
A shopping cart system typically con
It is a well-known fact that more and more people are choosing to work from home rather than face the daily agony that is otherwise known as commuting. There are many companies that are even encouraging this practise amongst their permanent staff as a viable alternative to travelling to work.In most cities, workers will have to commute to and from the office, which depending on where they live could mean adding an extra one or two hours to their average day. At its very best commuting can be a tiresome and stressful activity made up of countless public transport delays, shoulder-to-shoulder contact with complete strangers and to a large extent, mind-numbing routine.This sort of start cannot possibly be conducive to a productive working day and at long last there are a lot of companies beginning to realise this. However, it is worth mentioning those at the opposite end of the scale that actually thrive
Shopping Cart System. To accept online payments you must have what's called a "shopping cart system" that allows your customer to choose and purchase products. Adding a shopping cart system to your website can be simple or complex, cheap or very expensive. It depends on the product you're selling and the options you wish to offer your customers. As in everything, you get what you pay for.
A shopping cart system typically consists of three components: a product catalog, the shopping cart, and a checkout/payment system. The product catalog is your inventory component and displays the items you have for sale on the website. The checkout/payment system is the part of the program that allows your customers to "add this to my cart," and the checkout/ payment system is the component that allows the customer to checkout and pay for their purchase.
There is a wide variety of shopping cart software on the market and the price is dependent on the features you want. Shopping cart systems range from simple HTML form insertions to full- blown catalog and inventory systems like those used by Amazon or Dell.
You can spend from zero to tens of thousands of dollars. Some of them you can set up on your site yourself while others should be set up by someone who knows what they're doing.
You can get a free Paypal.com shopping cart system which is the most simplistic in nature, but the easiest to implement. Using Paypal also alleviates the need for a bank merchant account because everything is handled by Paypal, for a fee of course. You insert HTML forms into your website code and when an item is purchased.
There are also numerous online companies who will assist in the setup of your ecommerce / credit card system. These companies charge several hundred to several thousand dollars for their services, so it would be wise for you to have an idea of exactly what you need before calling them into play.
Customer submits credit card. The site sends the transaction to the gateway. The gateway sends the info to the processor. The processor contacts the issuing bank of the customers credit card. The issuing bank returns the result of the processor. The processor routs the result to the gate. The gateway passes the result to the website. The website displays the result.
One thing to remember when setting up an ecommerce system on your site is this: online it's all about security and privacy. Though online credit card processing has been around for years there are still many people who are uncomfortable giving their credit card number online. These are the same folks that do not hesitate to give their credit card number over the phone to a complete stranger or hand their credit card to a waiter who disappears with it for ten minutes. Online credit card processing is much less susceptible to fraud and abuse than either telephone processing or giving it to a waiter.
Eighty-five percent of internet users surveys said that a lack of security made them uncomfortable sending credit card information over the Web.
It's up to you to instill a sense of security and make the customer comfortable shoving their card into their computer.
Here's to your success.
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