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    Never Hide From Your Customers
    Years ago I attended a Realtor’s convention where one of the booth themes was “Don’t be a Secret Agent.” The whole idea was that when you’re in sales you’d better let everyone in your sphere of influence (and beyond) know, or they’ll use someone else and you’ll have hurt feelings and an empty bank account.Lately I’ve been thinking about how that applies to each and every business in the universe. And the fact that there’s more to it than that. People may know about you, even want to do business with you, but if
    ideas, will be easy. When you visit a blog or traditional web site, always make it a point to do the following:

    1. If the site interests you, bookmark it. Come back often.

    2. If you like their article content, subscribe to their feed. Don’t just think about it.

    3. Click on their Technorati Fav button.

    4. If you enjoy an article, take a few moments

    Media Coverage: 5 Myths, 5 Musts
    It’s true – media coverage is just about the best exposure your business can get. High impact for low cost. An article about your business generates greater readership and credibility than an ad or brochure or other sales tool. Period.I urge you to incorporate the media into your overall marketing strategy. It’s a no-lose proposition. That said, I know that cracking the crusty exterior of the media can feel rather daunting for the uninitiated. I come from the media side of the fence – a degree in journalism and career history of
    My recent travels across the web have afforded many new lessons-learned and revealed several interesting new facts to me. In addition to the varied educational benefits I have been amassing from the many truly informative blogs I've personally visited, I have noticed that most of the traditional sites and blogs are operated by individual entrepreneurs or small business persons. Some of these people may actually be moonlighting employees of large corporations, who thankfully have chosen to offer their personal experience and considerable wealth of knowledge to visitors who come upon their site. What great resources are out there for all of us!

    One cannot help but notice the efforts by many bloggers to discover additional strategies and methods for increasing their site traffic. Many are exchanging links, favs, reviews and so on. Some persons are now paying for links. Most strategies however, are built on the premise of "do this for me and I will reciprocate." While there is nothing wrong with this approach, I prefer to exercise my faith in humanity, utilize an honor system and make the following suggestions. Keeping these facts in mind, I suggest that we all be ever-mindful of our fellow web-preneurs and do our very best in contributing to their emboldened web presence, to their overall sales growth and success, thus guaranteeing our own as well. What? How?

    If you believe, like I do, in the principle of "what comes around goes around," and the Golden Rule, then embracing the following, somewhat radical ideas, will be easy. When you visit a blog or traditional web site, always make it a point to do the following:

    1. If the site interests you, bookmark it. Come back often.

    2. If you like their article content, subscribe to their feed. Don’t just think about it.

    3. Click on their Technorati Fav button.

    4. If you enjoy an article, take a few moments t

    Putting Security at Risk
    To survive in a competitive global environment, an organization must provide targeted customers more value than its competitors, as customer value is the difference between all the benefits derived from a total product/service and all the costs of acquiring those benefits. For instance, owning a car can provide a number of benefits, including flexible transportation, image, status, pleasure, comfort, and even companionship. However, securing these benefits requires paying for the car, gasoline, insurance, maintenance, and parking fees,
    e of these people may actually be moonlighting employees of large corporations, who thankfully have chosen to offer their personal experience and considerable wealth of knowledge to visitors who come upon their site. What great resources are out there for all of us!

    One cannot help but notice the efforts by many bloggers to discover additional strategies and methods for increasing their site traffic. Many are exchanging links, favs, reviews and so on. Some persons are now paying for links. Most strategies however, are built on the premise of "do this for me and I will reciprocate." While there is nothing wrong with this approach, I prefer to exercise my faith in humanity, utilize an honor system and make the following suggestions. Keeping these facts in mind, I suggest that we all be ever-mindful of our fellow web-preneurs and do our very best in contributing to their emboldened web presence, to their overall sales growth and success, thus guaranteeing our own as well. What? How?

    If you believe, like I do, in the principle of "what comes around goes around," and the Golden Rule, then embracing the following, somewhat radical ideas, will be easy. When you visit a blog or traditional web site, always make it a point to do the following:

    1. If the site interests you, bookmark it. Come back often.

    2. If you like their article content, subscribe to their feed. Don’t just think about it.

    3. Click on their Technorati Fav button.

    4. If you enjoy an article, take a few moments

    Dead End Job or Dead End Attitude
    "I won't get out of bed for less than $20 an hour" or why would I take a minimum wage job, they are a waste of time?"Are you guilty of saying this or have you heard someone else say this? That is a clear sign of a Dead End Attitude. The amazing thing about people who defiantly state they won't work for less than $30 an hour or they should be making at least $50 per hour is that they usually have NEVER earned that kind of money. I have had people tell me that they believe a sales clerk in a convenience store or service station sh
    sing their site traffic. Many are exchanging links, favs, reviews and so on. Some persons are now paying for links. Most strategies however, are built on the premise of "do this for me and I will reciprocate." While there is nothing wrong with this approach, I prefer to exercise my faith in humanity, utilize an honor system and make the following suggestions. Keeping these facts in mind, I suggest that we all be ever-mindful of our fellow web-preneurs and do our very best in contributing to their emboldened web presence, to their overall sales growth and success, thus guaranteeing our own as well. What? How?

    If you believe, like I do, in the principle of "what comes around goes around," and the Golden Rule, then embracing the following, somewhat radical ideas, will be easy. When you visit a blog or traditional web site, always make it a point to do the following:

    1. If the site interests you, bookmark it. Come back often.

    2. If you like their article content, subscribe to their feed. Don’t just think about it.

    3. Click on their Technorati Fav button.

    4. If you enjoy an article, take a few moments

    Confessions of an Electronic Technician
    It all began in grade school. After stumbling into an electronic section of books at the library and getting a transistor radio for my birthday, I began studying electronics at an early age. It was all tubes back then. Transistors became popular for me later on and ic chips became the rave later when I was studying at a tech school.Computer came out in the eighties. I knew about them in high school when we used to use a teletype to access old Hewlett Packard computers to do Basic and Fortran. I studied computer programming
    mind, I suggest that we all be ever-mindful of our fellow web-preneurs and do our very best in contributing to their emboldened web presence, to their overall sales growth and success, thus guaranteeing our own as well. What? How?

    If you believe, like I do, in the principle of "what comes around goes around," and the Golden Rule, then embracing the following, somewhat radical ideas, will be easy. When you visit a blog or traditional web site, always make it a point to do the following:

    1. If the site interests you, bookmark it. Come back often.

    2. If you like their article content, subscribe to their feed. Don’t just think about it.

    3. Click on their Technorati Fav button.

    4. If you enjoy an article, take a few moments

    Setting the Climate for a Non-Confrontational Negotiation
    What you say in the first few moments of a negotiation often sets the climate of the negotiation. The other person quickly gets a feel for whether you are working for a win-win solution, or whether you're a tough negotiator who's out for everything they can get.That's one problem that I have with the way that attorneys negotiate-they're very confrontational negotiators. You get that white envelope in the mail with black, raised lettering in the top left hand corner and you think, "Oh, no! What is it this time?" You open the lett
    ideas, will be easy. When you visit a blog or traditional web site, always make it a point to do the following:

    1. If the site interests you, bookmark it. Come back often.

    2. If you like their article content, subscribe to their feed. Don’t just think about it.

    3. Click on their Technorati Fav button.

    4. If you enjoy an article, take a few moments to comment on it. People really appreciate this.

    5. Bookmark your favorite articles. Use Digg, Delicious, Stumble Upon or whatever buttons are provided.

    6. Author a new article, featuring a link to their site or blog. Use track-backs.

    7. If they have another web site or blog, visit it as well and follow the steps listed here again.

    8. If he/she has published articles on the many available article distribution hubs, read them.

    9. If their site or article has a voting button, use it! Be encouraging.

    10. Place a link to their site on your own page. Your readers will also appreciate the reference.

    11. If he/she has written a book, buy and read it. Consider reviewing it. Let them know what you think.

    12. Look over their ads. Click on anything that appeals to you. Window shopping is okay.

    13. If you are part of a blog community, visit others’ blogs and leave positive messages.

    14. Subscribe to their newsletter.

    15. Tell others about their site. Recommend visits.

    16. Call or email them. Introduce yourself. Make a new friend and contact.

    17. Make certain that the “do not follow” tag for comments is disabled on your blog.

    Many of us, in our haste, tend to extract the benefit from a site, and then hurriedly move on to the next one. We often fail to edify our new benefactor by making any of the above actions. All of these suggestions take little time or effort, and will make a huge, positive dif

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