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    Dress To Get Hired: Summer
    Spring and summer bring to mind images of love, vacations, walks on the beach and evenings by the pool. But you need to get a job in an office. Or you already have a job and you want to move up the ladder of success. What to wear? Contrary to the popular myth, unless you are in a glamour or very artistic industry there is no such thing as summer work casual. You can, though, fine tune your attire for the summer season though. Here are a few ideas.ShirtsFirst, unless you are a pediatrician, a chemist or a barber – ban short sleeve shirts from your spring and Summer wardrobe. Long sleeves are the only acceptable style. A variety of fabrics and colors are acceptable. Pure cotton shirts are best (I prefer pima cotton but oxford cloth and poplin are popular too). Polyester can get warm. The collar is more a function of formality and style. English spread collar is the most formal. The American straight collar in the next most formal. The button-down collar is the least formal. Tab and collar pin styles are traditional but on again – off again styles. As for colors – white and pale blue are best. A fine muted blue or gray stripe is next best. Pale yellow and pink are best left to preppy outfits such as law firms and white shoe Wall Street enc
    ople focused on the goal. The more troubled the waters, the more bridge building that's needed.

    How do you learn to build the bridges to better problem solving?

    You resist the temptation to jump into the fray. You clear your mind of reactionary assumptions and knee jerk responses. Before you say one word, ask yourself "Why?"

    Why is this issue worth the time we are spending on it? If I'm right and the answer is so obvious why is there disagreement?

    Only when we are challenged to think beyond our established viewpoint can we begin to see the path that we should be on. In this case neither is prepared with a response and both are forced to actually listen to the answers and then discuss the situation.

    Questions are a great way to narrow the gap between the two positions. Questions will force these seemingly polar group members closer together in a search for an answer. Posing a good question means crafting it in such a way that the answer could not previously have been known and can not be accessed without a different way of thinking.

    How do we respond to each call in 12 hours considering that we have lost 20% of our staff?"

    "If we each lend two people to the project what do we hope to accomplish?

    "What is the fastest and most effective way to resolve the cause of the complaints so customers would not need to call?"

    To these questions there is generally a brief silence in the room quickly followed by,

    "I'm not sure."

    "Why do you ask?"

    "I don't know."

    "I hadn't really th

    Involve Your Audience
    The best ads don’t talk at the audience, and they don’t talk down to them either. In fact, the very best and most effective ads don’t talk to an audience at all. They talk to a person, one person.Although we use mass media to distribute our advertising messages, you must never forget that you are talking to one person at a time. Your advertising must be able to connect on an intimate, personal level with each person who comes in contact with it.I personally have no idea how to write an ad to an audience of 18-25 year-old single females who earn $22,000 to $25,000 a year, drive two-door cars and live alone in rented apartments.But I know how to hold a conversation with one of them. And if I can create an ad that has this same conversational feel that touches them on an emotional level, they will most certainly pay attention.This really isn’t that difficult. Your ads should be conversations, not lectures. The problem with most advertising is that it talks down to the audience. Frankly this happens when you try to talk to an audience and not a person. This way of thinking forces you to get down to the lowest common denominator by dumbing down your ads.No wonder most ads are ignored. Why not use your ads to raise the bar. If you show res
    Millions saw the apple fall, but Newton asked why.
    —Bernard Baruch

    We've all had the experience of sitting in a staff meeting discussing some important issue to be solved or challenge to be overcome. Everyone is throwing out there thoughts and suggestions with one idea being trumped or dismissed by the next.

    Then there is that moment of silence. One person interjects the most reasoned position.

    Somehow while others were entrenched in the verbal exchange this team member found a simple and concise way of bringing all the information together. The comment leads to responses of, "exactly," "that's what I was trying to say," "you hit the nail right on the head."

    Thirty-minutes of non-progressive discussion has just been moved 60 yards downfield.

    If you weren't the genius proffering the great suggestion that got everyone's notice, you're probably sitting there thinking to yourself, "Why didn't I think of that?" If it wasn't your question that changed the course of the discussion you may ask yourself, "why didn't I say that?" Watching everyone rally around this new central idea you think, "That's exactly what I've been trying to say!"

    How does this happen? How do intelligent, experienced, articulate people get so side tracked when discussing issues and how to address a situation? How do we spend hours in meetings only to leave with no clear resolutions that require more meetings for clarification?

    The knowledge and ability to solve whatever problem you're facing is sitting around the table. The challenge is learning to access it in a way that leads to collaborative problem solving.

    In my many years of training, coaching and consulting, I have learned that people come to the table with two mental maps to problem solving. The first is most oriented to seeing the problem as it IS today. They start with today and look backward for the answers. They keep us honest by reminding us of where we've been and the rules that should be followed. Their focus is WHY we are we in the situation we're in?

    I call this group PROsiders. Problem oriented problem solvers lean toward getting results by avoiding past mistakes. This group is great at accurately reflecting the "pain" of the situation—what's wrong, when it went wrong, how long it's been wrong. In discussions they focus on why the goals can not be met and sound a little like this in meetings,

    "We are receiving too many customer complaints about service"

    "People want us to solve their problem rather than find the information on the website or the resource material we provided."

    "We could get more accomplished but we've lost 20% of our staff."

    "The goals are simply unreasonable working 24 hours a day we couldn't get this done."

    On the other side of the table are the forward-looking idea makers. This group of SOsiders (solution oriented problem solvers) is sure they know exactly where the organization should be heading and exactly the tools, technique, or strategy that will get you there. They're belief is that sometimes you have to jump in and do something. They get results by being decisive, picking a path and making it happen. If you don't have what's needed, they have a plan for creating something new. Less constrained by the rules or limitations of the past, they are always ready to move forward. They focus on what can be done.

    You know this group in meetings because they continually tell you how to solve the problem.

    "All we need is to have each manager lend two people to the project."

    "We need to establish a goal of answering every service call within 12 hours."

    "Let's get someone in here to train these people and get them up to speed."

    "We could improve the user interface and make accessing the information more straight forward."

    This is how most of our meetings go. The problem-side analyzers constantly tell us why we can't move ahead and the solution-side problem solvers are sure that they have discovered the Holy Grail. Round and round we go while the clock keeps ticking. My experience has taught me; however that both of these positions are absolutely necessary, equally relevant and also equally flawed. Both perspectives are based on narrowly tailored belief systems and personal work and life experiences.

    PROsiders are mired in today and can't see past the current situation. This groups needs to accept that no situation is either as harsh or as fair as we'd like to believe. What has happened or is happening is important but only to the degree that provides information about how to move ahead.

    In contrast, SOsiders are so focused on the future that the realities of the day are overlooked. This group has to learn that everything might be possible but may also be too costly or there are far too many constraints to make it probable. Each view is predicated on one's own limited set of work and life experiences.

    When people get entrenched in their position and decide on a course of action without first looking at the problem from all angles, the goal and intent of the discussion gets lost in the translation. PROsiders and SOsiders may be speaking same language but with different dialects. One keeps explaining shy things are they way they are and the other keeps throwing out suggestions that can't be paid for or implemented.

    And if you think the source of the problem is the people at the table—you're right. Because PRO and SOsiders are so rooted in and heavily invested in their own view of the issue, the only way to slow them down and have any chance of getting everyone focused is to ask questions for which neither has a prepared or definitive answer. Putting these two views together completes one whole picture and provides invaluable insight needed for collaborative problem solving. Working collaboratively to solve problems means building a bridge from where we are to where we need to be.

    Every meeting—every business problem—could use some expert bridge builders. These people do more than interpret the language of PRO and SOsiders; they bridge the gap between them, get people focused on the goal. The more troubled the waters, the more bridge building that's needed.

    How do you learn to build the bridges to better problem solving?

    You resist the temptation to jump into the fray. You clear your mind of reactionary assumptions and knee jerk responses. Before you say one word, ask yourself "Why?"

    Why is this issue worth the time we are spending on it? If I'm right and the answer is so obvious why is there disagreement?

    Only when we are challenged to think beyond our established viewpoint can we begin to see the path that we should be on. In this case neither is prepared with a response and both are forced to actually listen to the answers and then discuss the situation.

    Questions are a great way to narrow the gap between the two positions. Questions will force these seemingly polar group members closer together in a search for an answer. Posing a good question means crafting it in such a way that the answer could not previously have been known and can not be accessed without a different way of thinking.

    How do we respond to each call in 12 hours considering that we have lost 20% of our staff?"

    "If we each lend two people to the project what do we hope to accomplish?

    "What is the fastest and most effective way to resolve the cause of the complaints so customers would not need to call?"

    To these questions there is generally a brief silence in the room quickly followed by,

    "I'm not sure."

    "Why do you ask?"

    "I don't know."

    "I hadn't really tho

    How to Find a Niche
    Ok so you know you need to find a niche market, but how on earth do you do that? With so many niches out there, where do you start?Ok firstly your going to need to go to your computer and open two windows:1. Google.com2. inventory.overture.comWhat we are looking for and what we really mean by a niche market is a market that has a relatively low number of pages already listed in the search engines. This figure represents supply or ‘competition’ for this niche. What we also need a niche to have in order for us to be able to profit from it is a relatively high number of ‘demand’ or people already searching for this niche.As in basic economics a high demand and low supply creates value. So, if we can find a niche (meaning a keyword) with these qualities then we stand to profit from it.To find this information you can look to Google to find the results pages and Overture Keyword Selector to find the number of searches the word has per month.Ok, so how do we know what is high demand and low supply? Great question! Once you start to have a look around you will get a feel for what is a lot of searches and what is a low number of results pages.Different people have different definitions in terms of numbers of what is a ni
    t in a way that leads to collaborative problem solving.

    In my many years of training, coaching and consulting, I have learned that people come to the table with two mental maps to problem solving. The first is most oriented to seeing the problem as it IS today. They start with today and look backward for the answers. They keep us honest by reminding us of where we've been and the rules that should be followed. Their focus is WHY we are we in the situation we're in?

    I call this group PROsiders. Problem oriented problem solvers lean toward getting results by avoiding past mistakes. This group is great at accurately reflecting the "pain" of the situation—what's wrong, when it went wrong, how long it's been wrong. In discussions they focus on why the goals can not be met and sound a little like this in meetings,

    "We are receiving too many customer complaints about service"

    "People want us to solve their problem rather than find the information on the website or the resource material we provided."

    "We could get more accomplished but we've lost 20% of our staff."

    "The goals are simply unreasonable working 24 hours a day we couldn't get this done."

    On the other side of the table are the forward-looking idea makers. This group of SOsiders (solution oriented problem solvers) is sure they know exactly where the organization should be heading and exactly the tools, technique, or strategy that will get you there. They're belief is that sometimes you have to jump in and do something. They get results by being decisive, picking a path and making it happen. If you don't have what's needed, they have a plan for creating something new. Less constrained by the rules or limitations of the past, they are always ready to move forward. They focus on what can be done.

    You know this group in meetings because they continually tell you how to solve the problem.

    "All we need is to have each manager lend two people to the project."

    "We need to establish a goal of answering every service call within 12 hours."

    "Let's get someone in here to train these people and get them up to speed."

    "We could improve the user interface and make accessing the information more straight forward."

    This is how most of our meetings go. The problem-side analyzers constantly tell us why we can't move ahead and the solution-side problem solvers are sure that they have discovered the Holy Grail. Round and round we go while the clock keeps ticking. My experience has taught me; however that both of these positions are absolutely necessary, equally relevant and also equally flawed. Both perspectives are based on narrowly tailored belief systems and personal work and life experiences.

    PROsiders are mired in today and can't see past the current situation. This groups needs to accept that no situation is either as harsh or as fair as we'd like to believe. What has happened or is happening is important but only to the degree that provides information about how to move ahead.

    In contrast, SOsiders are so focused on the future that the realities of the day are overlooked. This group has to learn that everything might be possible but may also be too costly or there are far too many constraints to make it probable. Each view is predicated on one's own limited set of work and life experiences.

    When people get entrenched in their position and decide on a course of action without first looking at the problem from all angles, the goal and intent of the discussion gets lost in the translation. PROsiders and SOsiders may be speaking same language but with different dialects. One keeps explaining shy things are they way they are and the other keeps throwing out suggestions that can't be paid for or implemented.

    And if you think the source of the problem is the people at the table—you're right. Because PRO and SOsiders are so rooted in and heavily invested in their own view of the issue, the only way to slow them down and have any chance of getting everyone focused is to ask questions for which neither has a prepared or definitive answer. Putting these two views together completes one whole picture and provides invaluable insight needed for collaborative problem solving. Working collaboratively to solve problems means building a bridge from where we are to where we need to be.

    Every meeting—every business problem—could use some expert bridge builders. These people do more than interpret the language of PRO and SOsiders; they bridge the gap between them, get people focused on the goal. The more troubled the waters, the more bridge building that's needed.

    How do you learn to build the bridges to better problem solving?

    You resist the temptation to jump into the fray. You clear your mind of reactionary assumptions and knee jerk responses. Before you say one word, ask yourself "Why?"

    Why is this issue worth the time we are spending on it? If I'm right and the answer is so obvious why is there disagreement?

    Only when we are challenged to think beyond our established viewpoint can we begin to see the path that we should be on. In this case neither is prepared with a response and both are forced to actually listen to the answers and then discuss the situation.

    Questions are a great way to narrow the gap between the two positions. Questions will force these seemingly polar group members closer together in a search for an answer. Posing a good question means crafting it in such a way that the answer could not previously have been known and can not be accessed without a different way of thinking.

    How do we respond to each call in 12 hours considering that we have lost 20% of our staff?"

    "If we each lend two people to the project what do we hope to accomplish?

    "What is the fastest and most effective way to resolve the cause of the complaints so customers would not need to call?"

    To these questions there is generally a brief silence in the room quickly followed by,

    "I'm not sure."

    "Why do you ask?"

    "I don't know."

    "I hadn't really th

    What Makes a Professional, Professional?
    I was talking to a psychologist the other day who said she couldn’t do a proper job of helping people if she thought she had to accept every case that came her way.We talked about “professionalism” at some length, and we agreed a part of it is retaining one’s objectivity, one’s independence.The moment you believe you are beholden to clients, utterly at their beck and call, dependent on their revenue, you distort your processes simply in the interest of keeping the relationship going.True professionals seek independence for themselves and for their clients. Dentists, for instance, embraced the introduction of cavity fighting fluoride, which of course, reduced tooth decay and dentists’ incomes from repairing its ravages.A right-thinking defense attorney doesn’t want the accused that he just helped to avoid incarceration to commit another crime, simply for the income that recidivism will bring to him.Professionals trust by making clients as independent and self-sufficient as possible they’ll increase overall satisfaction, generate referrals, and ultimately produce more than enough to support themselves and their practices.Professionals are also alert to when they should decline an offer of work, if it falls so far outside of our
    sometimes you have to jump in and do something. They get results by being decisive, picking a path and making it happen. If you don't have what's needed, they have a plan for creating something new. Less constrained by the rules or limitations of the past, they are always ready to move forward. They focus on what can be done.

    You know this group in meetings because they continually tell you how to solve the problem.

    "All we need is to have each manager lend two people to the project."

    "We need to establish a goal of answering every service call within 12 hours."

    "Let's get someone in here to train these people and get them up to speed."

    "We could improve the user interface and make accessing the information more straight forward."

    This is how most of our meetings go. The problem-side analyzers constantly tell us why we can't move ahead and the solution-side problem solvers are sure that they have discovered the Holy Grail. Round and round we go while the clock keeps ticking. My experience has taught me; however that both of these positions are absolutely necessary, equally relevant and also equally flawed. Both perspectives are based on narrowly tailored belief systems and personal work and life experiences.

    PROsiders are mired in today and can't see past the current situation. This groups needs to accept that no situation is either as harsh or as fair as we'd like to believe. What has happened or is happening is important but only to the degree that provides information about how to move ahead.

    In contrast, SOsiders are so focused on the future that the realities of the day are overlooked. This group has to learn that everything might be possible but may also be too costly or there are far too many constraints to make it probable. Each view is predicated on one's own limited set of work and life experiences.

    When people get entrenched in their position and decide on a course of action without first looking at the problem from all angles, the goal and intent of the discussion gets lost in the translation. PROsiders and SOsiders may be speaking same language but with different dialects. One keeps explaining shy things are they way they are and the other keeps throwing out suggestions that can't be paid for or implemented.

    And if you think the source of the problem is the people at the table—you're right. Because PRO and SOsiders are so rooted in and heavily invested in their own view of the issue, the only way to slow them down and have any chance of getting everyone focused is to ask questions for which neither has a prepared or definitive answer. Putting these two views together completes one whole picture and provides invaluable insight needed for collaborative problem solving. Working collaboratively to solve problems means building a bridge from where we are to where we need to be.

    Every meeting—every business problem—could use some expert bridge builders. These people do more than interpret the language of PRO and SOsiders; they bridge the gap between them, get people focused on the goal. The more troubled the waters, the more bridge building that's needed.

    How do you learn to build the bridges to better problem solving?

    You resist the temptation to jump into the fray. You clear your mind of reactionary assumptions and knee jerk responses. Before you say one word, ask yourself "Why?"

    Why is this issue worth the time we are spending on it? If I'm right and the answer is so obvious why is there disagreement?

    Only when we are challenged to think beyond our established viewpoint can we begin to see the path that we should be on. In this case neither is prepared with a response and both are forced to actually listen to the answers and then discuss the situation.

    Questions are a great way to narrow the gap between the two positions. Questions will force these seemingly polar group members closer together in a search for an answer. Posing a good question means crafting it in such a way that the answer could not previously have been known and can not be accessed without a different way of thinking.

    How do we respond to each call in 12 hours considering that we have lost 20% of our staff?"

    "If we each lend two people to the project what do we hope to accomplish?

    "What is the fastest and most effective way to resolve the cause of the complaints so customers would not need to call?"

    To these questions there is generally a brief silence in the room quickly followed by,

    "I'm not sure."

    "Why do you ask?"

    "I don't know."

    "I hadn't really th

    Top Three Components of Successful Cold Calls Revealed!
    What sales professionals understand that other business professionals just don’t seem to get about cold-calling decision-makers is this …A cold call to a heavy-weight prospect, for the purpose of scheduling a face-to-face sales call, is in reality an extremely, sophisticated sale. In fact, it’s a sales presentation that’s so dog-gone good, that it’s stripped down to the bare essentials.A cold call to top decision-makers, the guys (and gals) who have the ability to write unlimited checks to you for your products and services, has got to be so “tight” it can get you in the door, for multimillion dollar opportunities, in 90-seconds.And if you can’t convince your prospect or the executive assistant, to schedule you for a meeting in two minutes or less, you’re in the doghouse instead of roaming the halls where the “Top Dogs” live.To be that good, there are a few things that a sell-ice-to-an-Eskimo, sell-sand-in-the-Sahara, sales pro like you must know. Things that appear to “outsiders”, people who don’t know squat about selling, as being of no consequence.But You Know Better!There is the obvious, often overlooked, given little attention, script. You want a powerful script you can count on to give you the results you want. A script
    y to the degree that provides information about how to move ahead.

    In contrast, SOsiders are so focused on the future that the realities of the day are overlooked. This group has to learn that everything might be possible but may also be too costly or there are far too many constraints to make it probable. Each view is predicated on one's own limited set of work and life experiences.

    When people get entrenched in their position and decide on a course of action without first looking at the problem from all angles, the goal and intent of the discussion gets lost in the translation. PROsiders and SOsiders may be speaking same language but with different dialects. One keeps explaining shy things are they way they are and the other keeps throwing out suggestions that can't be paid for or implemented.

    And if you think the source of the problem is the people at the table—you're right. Because PRO and SOsiders are so rooted in and heavily invested in their own view of the issue, the only way to slow them down and have any chance of getting everyone focused is to ask questions for which neither has a prepared or definitive answer. Putting these two views together completes one whole picture and provides invaluable insight needed for collaborative problem solving. Working collaboratively to solve problems means building a bridge from where we are to where we need to be.

    Every meeting—every business problem—could use some expert bridge builders. These people do more than interpret the language of PRO and SOsiders; they bridge the gap between them, get people focused on the goal. The more troubled the waters, the more bridge building that's needed.

    How do you learn to build the bridges to better problem solving?

    You resist the temptation to jump into the fray. You clear your mind of reactionary assumptions and knee jerk responses. Before you say one word, ask yourself "Why?"

    Why is this issue worth the time we are spending on it? If I'm right and the answer is so obvious why is there disagreement?

    Only when we are challenged to think beyond our established viewpoint can we begin to see the path that we should be on. In this case neither is prepared with a response and both are forced to actually listen to the answers and then discuss the situation.

    Questions are a great way to narrow the gap between the two positions. Questions will force these seemingly polar group members closer together in a search for an answer. Posing a good question means crafting it in such a way that the answer could not previously have been known and can not be accessed without a different way of thinking.

    How do we respond to each call in 12 hours considering that we have lost 20% of our staff?"

    "If we each lend two people to the project what do we hope to accomplish?

    "What is the fastest and most effective way to resolve the cause of the complaints so customers would not need to call?"

    To these questions there is generally a brief silence in the room quickly followed by,

    "I'm not sure."

    "Why do you ask?"

    "I don't know."

    "I hadn't really th

    Using Social Networking To Get Testimonials And Build Your Business
    You don’t have to be a tech geek to know that Web 2.0 has completely changed the way things work online. If you wise up to these trends, you can easily use them to your advantage. Now, before you start to think that you're going to have to spend all day "friending" people on MySpace and other social networking sites, hold on a minute! This can be done in a time-efficient manner that makes a significant contribution to your business in a way that doesn't overwhelm your schedule.Social networking can in some cases make or break your online business. Taking an example from American politics, the 2006 U.S. Senate campaign of George Allen, the favored candidate in Virginia, was literally derailed by one video that was posted on YouTube and crawled its way virally through the internet. Your good customers can become instant evangelizers by willingly promoting your great service through their own network of friends and colleagues, but disappointed customers can spread information through cyber word of mouth just as quickly.When you bring a viral component into your advertising by encouraging rapid dissemination of positive information, you greatly increase your chances of success online. Here are a few ideas to get you thinking virally...1) Put a v
    ople focused on the goal. The more troubled the waters, the more bridge building that's needed.

    How do you learn to build the bridges to better problem solving?

    You resist the temptation to jump into the fray. You clear your mind of reactionary assumptions and knee jerk responses. Before you say one word, ask yourself "Why?"

    Why is this issue worth the time we are spending on it? If I'm right and the answer is so obvious why is there disagreement?

    Only when we are challenged to think beyond our established viewpoint can we begin to see the path that we should be on. In this case neither is prepared with a response and both are forced to actually listen to the answers and then discuss the situation.

    Questions are a great way to narrow the gap between the two positions. Questions will force these seemingly polar group members closer together in a search for an answer. Posing a good question means crafting it in such a way that the answer could not previously have been known and can not be accessed without a different way of thinking.

    How do we respond to each call in 12 hours considering that we have lost 20% of our staff?"

    "If we each lend two people to the project what do we hope to accomplish?

    "What is the fastest and most effective way to resolve the cause of the complaints so customers would not need to call?"

    To these questions there is generally a brief silence in the room quickly followed by,

    "I'm not sure."

    "Why do you ask?"

    "I don't know."

    "I hadn't really thought about it that way."

    That slight pause and momentary suspension of argument is all that is needed to begin the process of collaboration and group problem solving.

    Different from the other approaches to problem solving, the results-focused problem solvers or Bridgers have mental maps that allow them to explore problems from a variety of angles, value differing perspectives and the greatest number of options. Rather than saying that something can't be done they propose seeking a way to meeting and exceeding expectations.

    Those with great problem solving ability typically set themselves apart by focusing more on the goals and outcomes than they do on the problem or the solution. They come to their conclusions by examining both the problem and the desired solutions to find the gap between them. In that gap lies the attainable GOAL. These bridge builders grow their circle of influence as they get others to step back and see the big picture. Rather than focus on disparate parts the focus becomes what success will look like.

    Rather than battling for position in meetings good problem solvers ask more than they tell. They ask the power questions that draw others in. Their questions go right to the heart of the issue by expanding the conversation instead of limiting it. Without choosing sides or suggesting that either group is right or wrong the Bridger can refocus the discussion with three questions…

    • "What are we trying to accomplish?"
    • "What will success look like?"
    • "Are you up for the challenge?"

    The next time your team gets stuck or you find your meeting getting off track. Somebody has to build a bridge—why don't you give it a try. Rather than responding to the comments already under discussion, ask the questions above. Watch the reaction. See if it catches their attention. They may just slow everyone down long enough to get them thinking about what's important. It may be all it takes to get the group to start hearing each other and moving in a forward direction.

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