Case Upon - Business

Marketing-Minded Financial Planners, It's Not Who You Know But What You Know
Almost every day, I hear the same question, over and over, from motivated, well-meaning financial planners who want to use publicity in their marketing mix. It goes something like this:“Who do you know in the media? (Or, sometimes they frame it as, “Who do I need to know in the media?”) Can you get me publicity?”My answe

ote can be powerful at building an employee’s professional esteem.

5. Leave your door open. This radiates an open door policy. When people believe they can come to you with any problems, issues or concerns, you open the door to know exactly what is going on in your organization.

6. Give people creative freedom. A team full of people who problem solve and brainstorm only your ideas will create a st

The Virtual Team: The Changing Face of Business
Virtual teams are the way of the 21st century, according to David Crisp. Crisp is a professional speaker and a former Senior Vice President (SVP) with Canada's leading department store chain.Crisp knows what he's talking about. With two degrees in organizational psychology, and 25 years experience as a team leader, he's partici

‘Tis the season to give. And finding the right gift to give the people on your team can be challenging. Oprah Winfrey once said, “It doesn’t matter what the thing is; what matters is how much of yourself goes into the giving, so that when the gift is gone, the spirit of you lingers.” This is especially true for leaders. When you give of yourself you build character and credibility both for you and your organization.

Below are ways you can give this Christmas that won’t put a dent in your budget.

1. Acknowledge people everyday. A colleague of mine, Wayne Sellers, greets everyone with a handshake each morning. That few minutes he spends encouraging his staff is much more beneficial than one more cup of coffee or answering the emails waiting in his inbox. Too many people to make that work? Divide up by departments and appoint someone to be the morning greeter for each group.

2. Recognize important dates. Birthdays and company anniversaries matter. Add dates to your outlook calendar or palm pilot then set a reminder. Everyone likes to be recognized on their special day. And they will be impressed that you remembered.

3. Include people in decisions that affect their department. Listen to their concerns. Be open to their input. If it directly affects their department and you don’t have their buy in, the decision will most likely be ineffective anyway. Even if it is a mandatory policy, let their voice be heard. Sometimes just venting their feelings is enough to get people on board.

4. Acknowledge their work. Be specific about the things they do well. A simple pat on the back or hand written note can be powerful at building an employee’s professional esteem.

6. Give people creative freedom. A team full of people who problem solve and brainstorm only your ideas will create a sta

Are You A Job Search Procrastinator?
You’ve been in a dead-end job for months, or even years now, yet you can’t seem to gather up the courage to look for a new job. Or your company announced there will be a series of layoffs coming this year and you don’t know if you’re going to be affected. Is that enough to make you start job hunting? If not, then you could be consider

zation.

Below are ways you can give this Christmas that won’t put a dent in your budget.

4. Acknowledge their work. Be specific about the things they do well. A simple pat on the back or hand written note can be powerful at building an employee’s professional esteem.

6. Give people creative freedom. A team full of people who problem solve and brainstorm only your ideas will create a st

Offer Letter Limbo
Recently we concluded the placement of a Senior Sales Representative for a publicly traded company. The role was ripe with potential as the company products were being widely embraced by current and new customers. The recruiting process went smoothly as the candidate progressed through several rounds of face to face interviews with co

departments and appoint someone to be the morning greeter for each group.

4. Acknowledge their work. Be specific about the things they do well. A simple pat on the back or hand written note can be powerful at building an employee’s professional esteem.

6. Give people creative freedom. A team full of people who problem solve and brainstorm only your ideas will create a st

Medical Billing - GU0 Record Fields 31 Through 37
In our previous installment of medical billing, focusing on electronic transmission of claims and the GU0 record, we began our journey into the fields of the GU0 record that need a road map, a degree in advanced mapping and a lot of patience just to understand. In this installment, we pick up our review of the GU0 record with field n

oncerns. Be open to their input. If it directly affects their department and you don’t have their buy in, the decision will most likely be ineffective anyway. Even if it is a mandatory policy, let their voice be heard. Sometimes just venting their feelings is enough to get people on board.

4. Acknowledge their work. Be specific about the things they do well. A simple pat on the back or hand written note can be powerful at building an employee’s professional esteem.

6. Give people creative freedom. A team full of people who problem solve and brainstorm only your ideas will create a st

Entrepreneurialism - The Power of a Decision
I have heard it so many times from so many successful people, "I made the decision and that’s when everything changed". Then they go on to tell us how they made millions of dollars in business, their car never breaks down, their dog was healed from cancer, their pet rat survived a week in the sewer, and basically everything in their l

ote can be powerful at building an employee’s professional esteem.

6. Give people creative freedom. A team full of people who problem solve and brainstorm only your ideas will create a stagnate organization. Let them think ‘out of the box’ and watch your organization grow.

7. Be human. Admit when you make a mistake. Laugh at their jokes. Share stories about your family. People need a leader they can relate to.

You may be thinking a few of these ‘gifts’ are obvious. Perhaps you already give several of the ‘gifts’ on the list year. Or maybe you found a few new ones for your shopping list. At the core of all of these gifts is you. Whether it is the eleven gifts on this list or any of 100 others, give yourself this holiday season – and make it a habit the whole year through.

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If You sold Hot Dogs, would people drive 64 miles to do business with you? What can you do to make your business an experience people will talk about? This is my sales lesson from the Worlds Best Chili Hot Dog stand. When you bite into these hot dogs, the mixture of flavors explodes in your mouth.

An excellent marketing guru and speaker I know says there are only three ways to grow your business: 1) More customers, 2) Higher average sales/revenue per customer and 3) A higher purchase frequency from your customers. Although this is a great model to divide and attack the problem, it is more a classification of categories of ways than actual ways to grow your company. Luckily we can come up with hundreds of ways to grow a business and the tough part is deciding where to put your efforts.

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