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Case Upon - Freelance Tips: How to Cope with Spring Fever When There's Work to Be Done
For small business owners one key to success is hiring good people. For many, they have a small business but it’s like having the worst job on earth, they can never leave. Is that you? Do you feel like you can’t leave because when you do everything goes wrong? It doesn’t have to be that way if you hire the right people.I know you’re saying, “Ed if you have to work for the people I get you wouldn’t be writing that crap.” That might be true … but then again I’ll go down the street and find other small businesses that are working like a charm. What’s the difference? U
I was having a conversation with fellow speaker Ari Galper of Unlock the Game at a recent event we spoke at. We were talking about how copy is in absolutely EVERY aspect of your marketing. A lot of people think copy is something they will get to eventually. Or they will hire someone to do it for them. But Ari put it in a way that I really had not thought of before. He said, “We are ALL in the publishing business. You should share with your list what an average day is like for you and how important writing is on every level.” Okay, Ari. Good idea. Here is my avera
But if you're outside enjoying the warm weather... who's running your business?
Spring fever is a notorious distractor for those of us trying to earn a living on our own. There's no stern manager telling us we'd better hurry back from lunch. There's no one to stop us from cutting out early and cruising down to the local outdoor restaurant, slipping on our jogging shoes and heading off to the park, or venturing over to the mall for a reckless afternoon of shopping for spring fashions. So with no Big Brother to scold us, how can a freelancer keep springtime distractors from affecting productivity? H
Sooner or later, we all backslide into old ways of thinking about selling that lead us down the wrong path with potential clients.A few weeks ago, I had a phone conversation with Julie, who has been struggling with the old-style selling methods that her manager insists are the only way to sell their company’s technology solution.Regardless of what product or service you’re selling, you should be able to relate to her dilemma.Outdated sales skills fail to address the core issue of how we think about selling and unless we get to that core and change it
But if you're outside enjoying the warm weather... who's running your business?
Spring fever is a notorious distractor for those of us trying to earn a living on our own. There's no stern manager telling us we'd better hurry back from lunch. There's no one to stop us from cutting out early and cruising down to the local outdoor restaurant, slipping on our jogging shoes and heading off to the park, or venturing over to the mall for a reckless afternoon of shopping for spring fashions. So with no Big Brother to scold us, how can a freelancer keep springtime distractors from affecting productivity?
How many names do you have in your business Rolodex? ______ If you respond the way most salespeople do – you’ll estimate 200, 400, 700, 1,000 etc. Remember this, if your answer ended with a zero – you don’t really know, do you? Your Rolodex, or contact management system, is one of your most important business assets. Not using it properly is a huge mistake and a big liability for you. Here are several ways to build your Rolodex. 1. First, get rid of your paper planners. This is 2004. Invest in an account management or data base
1. PR is cheaper than advertisingAdvertising generally costs money. Most small businesses don't have a huge budget for marketing and a full-page ad in a well-known magazine could easily cost $5000 or more, before the cost of graphics, design etc. How many people will see that ad and how many will remember it? An extended ad campaign would definitely cost more that this with little or no effect. Advertising is more of a one-way communication and the audience is not very involved or attentive. That same money, if invested in PR services, could dramatically impac
As globalization continues and competition becomes ultra-fierce, now more than ever, it’s important that your company is constantly assessing and reassessing its go-to-market strategy. This strategic marketing function is something that companies often believe that they do well, but the reality is that many firms don’t have the resources in-house to do it at all.A company that is selling into competitive markets needs to be constantly assessing and reassessing its competitive positioning and its Unique Selling Proposition (USP), while realigning its targeting of m
1. Shift your schedule forward or back a couple of hours. If you normally sit down to work at 9 a.m., try getting up a couple of hours earlier. You can wind down at about 3 p.m. and have the afternoon/evening for yourself. Or, if you're not a morning person, ease into your day with some mindless activities; spend some time out of doors. Settle down to business at about 11 a.m. and work through to 7 pm. While you're doing this, remember all those poor nine-to-fivers who can't enjoy such a flexible schedule!
2. Break up your work day into sections. Feeling blocked, and/or restless? Don't fight it. Sitting there for hour
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