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  • Case Upon - Being Politically Correct When Selling Can Cost You Sales

    Simple Marketing Tips
    Marketing is one of the most important pieces of your business plan. Without marketing, people will not be able to find what your business is about and all your wonderful services. So how do you market? What’s
    u make your sale, use the “provocative question/takeaway transition” method outlined in detail in several of The $elling Edge, Inc. publications. This proven technique is designed to set the stage for asking in-depth, probing questions that will not be resisted and will actually produce the opposite eff
    I Beg Your Pardon
    The woman tapped her foot as she waited for assistance. The young man continued his personal conversation on the phone. The woman cleared her throat. He glanced in her direction before turning his back.
    In our culture it is basically un-American for a prospective customer or client to help a sales representative or service industry professional in the selling process, by answering the probing questions required in an effective consultative selling approach. However, many sales trainers, coaches and managers teach that to be “politically correct,” polite or to look professional, you must ask permission if you want to probe for information.

    Don't believe it!

    DON'T DO IT!

    If you believe you must ask permission to ask questions, you dramatically reduce your ability to access the information needed to consistently close your sales, because most prospects have an inborn resistance to helping you make your sale.

    The problem with "asking permission" to ask questions, is based in the same psychology that a person has when approached by a clerk in a retail store who asks, “May I help you?” Even if the customer knows what she wants, and could use the assistance, the question, as suggested in another myth, will often trigger the words, “No thanks I'm just looking.”

    To overcome a prospect's inborn resistance to answering questions that will help you make your sale, use the “provocative question/takeaway transition” method outlined in detail in several of The $elling Edge, Inc. publications. This proven technique is designed to set the stage for asking in-depth, probing questions that will not be resisted and will actually produce the opposite effe

    Human Resources - a Valuable Commodity in Today’s Business Market
    In today’s very competitive world of business, one might wonder which department is crucial to the business’s growth, value and longevity. There will be those who might guess the actual employees that produce th
    agers teach that to be “politically correct,” polite or to look professional, you must ask permission if you want to probe for information.

    Don't believe it!

    DON'T DO IT!

    If you believe you must ask permission to ask questions, you dramatically reduce your ability to access the information needed to consistently close your sales, because most prospects have an inborn resistance to helping you make your sale.

    The problem with "asking permission" to ask questions, is based in the same psychology that a person has when approached by a clerk in a retail store who asks, “May I help you?” Even if the customer knows what she wants, and could use the assistance, the question, as suggested in another myth, will often trigger the words, “No thanks I'm just looking.”

    To overcome a prospect's inborn resistance to answering questions that will help you make your sale, use the “provocative question/takeaway transition” method outlined in detail in several of The $elling Edge, Inc. publications. This proven technique is designed to set the stage for asking in-depth, probing questions that will not be resisted and will actually produce the opposite eff

    Customer Telephone Inquiries and Sales
    Incoming telemarketing sales are very important to every business and each and every phone call that comes in is a potential customer. Customers will often call to ask questions and or compare prices. It is esse
    our ability to access the information needed to consistently close your sales, because most prospects have an inborn resistance to helping you make your sale.

    The problem with "asking permission" to ask questions, is based in the same psychology that a person has when approached by a clerk in a retail store who asks, “May I help you?” Even if the customer knows what she wants, and could use the assistance, the question, as suggested in another myth, will often trigger the words, “No thanks I'm just looking.”

    To overcome a prospect's inborn resistance to answering questions that will help you make your sale, use the “provocative question/takeaway transition” method outlined in detail in several of The $elling Edge, Inc. publications. This proven technique is designed to set the stage for asking in-depth, probing questions that will not be resisted and will actually produce the opposite eff

    Date Stamp Prices
    Date stamps are primarily an animated version of the rubber stamp category. The use of date rubber stamps extends very widely in offices, business homes and government offices and as an art form. The craft makes
    tail store who asks, “May I help you?” Even if the customer knows what she wants, and could use the assistance, the question, as suggested in another myth, will often trigger the words, “No thanks I'm just looking.”

    To overcome a prospect's inborn resistance to answering questions that will help you make your sale, use the “provocative question/takeaway transition” method outlined in detail in several of The $elling Edge, Inc. publications. This proven technique is designed to set the stage for asking in-depth, probing questions that will not be resisted and will actually produce the opposite eff

    Change Careers? Why Not?
    Changing careers? Thinking about it? If not, why not? If you’re not happy where you are, then changing your career may be a wonderful move. However, change is a scary concept and shifting careers can be downright
    u make your sale, use the “provocative question/takeaway transition” method outlined in detail in several of The $elling Edge, Inc. publications. This proven technique is designed to set the stage for asking in-depth, probing questions that will not be resisted and will actually produce the opposite effect in your prospective customer or clients. Check out our manuals at: http://www.TheSellingEdge.com/book1.htm.

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