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  • Case Upon - The Eight Reasons Why Salespeople Fail

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    • Wrong or no supervision - Left without competent supervision

    • Wrong or no motivation - Not properly motivated to meet objectives

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    The responsibility for ensuring that every member of the sales team is successful, lies entirely with management and below are the eight reasons why sales people fail.

    In fact, I usually ask just three very straightforward questions, in order to identify why a salesperson is underachieving i.e.

    • Are they visiting/talking to enough clients/prospects?

    • Are they talking to the right people within those client/prospect organisations?

    • Are they saying/doing the right things?

    However this list, whilst not exhaustive, remains extremely accurate and as I said earlier, management has total control over each of these, including the last one!!

    • Wrong or no selection process - The wrong person for the position

    • Wrong or no training - Insufficiently developed

    • Wrong or no planning - Expected to do all of their own planning

    • Wrong or no supervision - Left without competent supervision

    • Wrong or no motivation - Not properly motivated to meet objectives

    • Wrong or no stimulation - Not stimulated by appropriate

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    aightforward questions, in order to identify why a salesperson is underachieving i.e.

    • Are they visiting/talking to enough clients/prospects?

    • Are they talking to the right people within those client/prospect organisations?

    • Are they saying/doing the right things?

    However this list, whilst not exhaustive, remains extremely accurate and as I said earlier, management has total control over each of these, including the last one!!

    • Wrong or no selection process - The wrong person for the position

    • Wrong or no training - Insufficiently developed

    • Wrong or no planning - Expected to do all of their own planning

    • Wrong or no supervision - Left without competent supervision

    • Wrong or no motivation - Not properly motivated to meet objectives

    • Wrong or no stimulation - Not stimulated by appropriat

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    • Are they saying/doing the right things?

    However this list, whilst not exhaustive, remains extremely accurate and as I said earlier, management has total control over each of these, including the last one!!

    • Wrong or no selection process - The wrong person for the position

    • Wrong or no training - Insufficiently developed

    • Wrong or no planning - Expected to do all of their own planning

    • Wrong or no supervision - Left without competent supervision

    • Wrong or no motivation - Not properly motivated to meet objectives

    • Wrong or no stimulation - Not stimulated by appropriat

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    including the last one!!

    • Wrong or no selection process - The wrong person for the position

    • Wrong or no training - Insufficiently developed

    • Wrong or no planning - Expected to do all of their own planning

    • Wrong or no supervision - Left without competent supervision

    • Wrong or no motivation - Not properly motivated to meet objectives

    • Wrong or no stimulation - Not stimulated by appropriat

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    • Wrong or no supervision - Left without competent supervision

    • Wrong or no motivation - Not properly motivated to meet objectives

    • Wrong or no stimulation - Not stimulated by appropriate incentives

    • Wrong or no evaluation - Not regularly appraised against a set of agreed objectives

    • Wrong or no executive action - Not adequately supported by a competent manager

    In Summary:

    These then, are the "Eight Reasons Why Sales People Fail"

    Copyright © 2006 Jonathan Farrington. All rights reserved

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