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  • Case Upon - Loan Officers: The $41,600 Reason Why Your Closing Ratio Matters

    The Marketing Mix
    Product Marketing Mix: PLC Your Marketing plan has to be built around your product. But before distribution can begin, market research needs to be performed. Analysing the Market place and researching what competitors are doing will bring perspective to your Marketing strategy and vision. It
    ill cause a difference in gross income of....get this:

    Over $40,000! ($41,600 to be exact).

    Becoming a better closer is like any other skill that can be studied and mastered through education and practice. Pick any book by Brian Tracy or Todd Duncan, and you are well on your way. Also, take the time to practice scripts and/or roleplay. It's not just knowing what to say, it's also knowing how to say it and

    How to Use Trade Show Giveaways to Deliver Results
    At first glance, an exhibit hall seems like a treasure trove for prospecting. Yet, with all the distractions of the show and your competition vying for the attention of the attendees, interest-grabbers like unique trade show giveaways or promotional items can help draw booth traffic, create recall a
    If you could improve on one aspect of your business, what would you choose?

    Most loan officers would want to make their marketing efforts have better responses. And while marketing is critical to business success, there are other aspects of your business that are overlooked and could have much more immediate results.

    This article is going to show you how improving your closing ratio just a little bit can have massive effects on your earnings for the year.

    We are going to talk in hypotheticals for a second, so bear with me.

    We have two loan officers working in the same office. There businesses are identical in every way. They have the same processors, underwriters, and marketing tools.

    The only thing that is different is that Loan Officer A has a slightly better closing percentage than Loan Officer B, and let's see how this will affect their commissions in the long run.

    Both loan officers, through their marketing and prospecting efforts, meet face to face with 25 potential customers each week. They both also average about $800 per closing.

    Now Loan Officer A is a better closer than Loan Officer B, but only slightly better.

    So out of those prospects, Loan Officer A closes 3 of them, and Loan Officer B closes just 2. That one loan difference means that Loan Officer A is 4% better at closing than Loan Officer B.

    Did you see what I just told you? Loan Officer A didn't close twice as much, or even 25% better. It was just 4%.

    Now 4% doesn't seem like much, right? However, that 4% allowed Loan Officer A to close one more loan that Loan Officer B, and at an average transaction commission of $800, that 4% will cause a difference in gross income of....get this:

    Over $40,000! ($41,600 to be exact).

    Becoming a better closer is like any other skill that can be studied and mastered through education and practice. Pick any book by Brian Tracy or Todd Duncan, and you are well on your way. Also, take the time to practice scripts and/or roleplay. It's not just knowing what to say, it's also knowing how to say it and

    Custom Printed Advertising Specialties
    Lately, advertising specialties have come to be used as a strong advertising medium. Among them, custom printed advertising specialties has come to be the main stay for a lot of advertising needs. Any promotional item can be customized with your logo, tag line and message.It is a good idea to
    ve massive effects on your earnings for the year.

    We are going to talk in hypotheticals for a second, so bear with me.

    We have two loan officers working in the same office. There businesses are identical in every way. They have the same processors, underwriters, and marketing tools.

    The only thing that is different is that Loan Officer A has a slightly better closing percentage than Loan Officer B, and let's see how this will affect their commissions in the long run.

    Both loan officers, through their marketing and prospecting efforts, meet face to face with 25 potential customers each week. They both also average about $800 per closing.

    Now Loan Officer A is a better closer than Loan Officer B, but only slightly better.

    So out of those prospects, Loan Officer A closes 3 of them, and Loan Officer B closes just 2. That one loan difference means that Loan Officer A is 4% better at closing than Loan Officer B.

    Did you see what I just told you? Loan Officer A didn't close twice as much, or even 25% better. It was just 4%.

    Now 4% doesn't seem like much, right? However, that 4% allowed Loan Officer A to close one more loan that Loan Officer B, and at an average transaction commission of $800, that 4% will cause a difference in gross income of....get this:

    Over $40,000! ($41,600 to be exact).

    Becoming a better closer is like any other skill that can be studied and mastered through education and practice. Pick any book by Brian Tracy or Todd Duncan, and you are well on your way. Also, take the time to practice scripts and/or roleplay. It's not just knowing what to say, it's also knowing how to say it and

    Phone Words and Outdoor Advertising: Make the Most of Your Advertising Spend
    Outdoor advertising is enjoying a surge in popularity largely due to its relative cost effectiveness at reaching large numbers of people when compared to other mass media such as broadcast or print.On the positive side, an outdoor billboard space in Australia is generally “purchased” for a mon
    nd let's see how this will affect their commissions in the long run.

    Both loan officers, through their marketing and prospecting efforts, meet face to face with 25 potential customers each week. They both also average about $800 per closing.

    Now Loan Officer A is a better closer than Loan Officer B, but only slightly better.

    So out of those prospects, Loan Officer A closes 3 of them, and Loan Officer B closes just 2. That one loan difference means that Loan Officer A is 4% better at closing than Loan Officer B.

    Did you see what I just told you? Loan Officer A didn't close twice as much, or even 25% better. It was just 4%.

    Now 4% doesn't seem like much, right? However, that 4% allowed Loan Officer A to close one more loan that Loan Officer B, and at an average transaction commission of $800, that 4% will cause a difference in gross income of....get this:

    Over $40,000! ($41,600 to be exact).

    Becoming a better closer is like any other skill that can be studied and mastered through education and practice. Pick any book by Brian Tracy or Todd Duncan, and you are well on your way. Also, take the time to practice scripts and/or roleplay. It's not just knowing what to say, it's also knowing how to say it and

    For Just 30 Cents of Salad
    Someone sent me this lunchtime message:‘Whilst waiting for my toasted foccacia, a young man came into the shop and asked for a salad sandwich.‘While the shop owner prepared the sandwich, the young man kept saying “Give me heaps of carrot”, and “Give me heaps of beetroot”, etc.‘Wh
    B closes just 2. That one loan difference means that Loan Officer A is 4% better at closing than Loan Officer B.

    Did you see what I just told you? Loan Officer A didn't close twice as much, or even 25% better. It was just 4%.

    Now 4% doesn't seem like much, right? However, that 4% allowed Loan Officer A to close one more loan that Loan Officer B, and at an average transaction commission of $800, that 4% will cause a difference in gross income of....get this:

    Over $40,000! ($41,600 to be exact).

    Becoming a better closer is like any other skill that can be studied and mastered through education and practice. Pick any book by Brian Tracy or Todd Duncan, and you are well on your way. Also, take the time to practice scripts and/or roleplay. It's not just knowing what to say, it's also knowing how to say it and

    Tips On How To Write A Good Resume
    Today’s job market is competitive and cutthroat. In order to even get in for an interview you’ve got to stand out and shine. The best way to get your foot in the door is with an outstanding resume.Before you begin, map out a list of your previous work experience and skills. Make special note
    ill cause a difference in gross income of....get this:

    Over $40,000! ($41,600 to be exact).

    Becoming a better closer is like any other skill that can be studied and mastered through education and practice. Pick any book by Brian Tracy or Todd Duncan, and you are well on your way. Also, take the time to practice scripts and/or roleplay. It's not just knowing what to say, it's also knowing how to say it and it will only sound natural through repetition.

    So the next time you are brainstorming ways to improve your business, remember how changing your closing ratio (by just a little bit) can generate incredible financial rewards. Just a 4% change caused a difference in over forty grand in income.

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