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Case Upon - Lowering Your Price Could Cost You a Sale
Toiling away at our daily grind, we dream of running away to Hawaii or the South Pacific where we can lie on the beach and do absolutely nothing.Some of us are lucky enough to take a vacation there and temporarily cut ourselves off from the world of responsibilities and demands and worries. We breathe easier, sleep deeper, eat more heartily. It is truly paradise.It's wonderful because we have a life waiting to be reclaimed when we s
Everybody has heard the horror stories about bosses that don't care, bosses that take advantage of their employees, bosses who don't do their jobs, etc...How can you prevent yourself from being categorized as one of "these bosses?"1) Know your job. Know it well. Know your employees' jobs. Preferably have done your employees' jobs before you landed your job as the "boss."2) Care about your employees. Honestly try to have compa
Here’s the truth: You will make more sales by NOT lowering the price of your products.
Why?
There are many factors that influence a customer’s decision to buy, and price isn’t the most important. The problem is that YOU think it is. Focusing on price actually distracts your customers from what is most important to them, and diminishes their motivation for buying.
Here are five reasons why lowering your price could lead to a lost sale:
1. It makes you look like your competitors.
Do you really think that your claims of having the lowest price will make you stand out? Every other salesperson says the same thing. Everyone claims to have the lowest prices because they think it will get the customer’s a
No matter how large or small, every event marketing activity needs to be properly planned. While each event is different, there are some general guidelines for the way you can plan all of them. Follow these tips when you organize that special day.1. Get a clear understanding of the purpose of the event marketing promotion. An organizational event needs to be clearly defined, in order to focus all efforts towards the desired goal. It’s impo
Why?
There are many factors that influence a customer’s decision to buy, and price isn’t the most important. The problem is that YOU think it is. Focusing on price actually distracts your customers from what is most important to them, and diminishes their motivation for buying.
Here are five reasons why lowering your price could lead to a lost sale:
1. It makes you look like your competitors.
Do you really think that your claims of having the lowest price will make you stand out? Every other salesperson says the same thing. Everyone claims to have the lowest prices because they think it will get the customer’s
Brand is important even when not changing your name. If your goal is to grow your market share and your category is relatively mature then re-evaluating your brand is as important as your advertising messages. Eighty percent of our clients change their brand but never change the name of their product, service or company. The only other thing that changes is their bottom line.Brand Is A Contracthat YOU think it is. Focusing on price actually distracts your customers from what is most important to them, and diminishes their motivation for buying.
Here are five reasons why lowering your price could lead to a lost sale:
1. It makes you look like your competitors.
Do you really think that your claims of having the lowest price will make you stand out? Every other salesperson says the same thing. Everyone claims to have the lowest prices because they think it will get the customer’s
Having spent a substantial part of my career in IT running in-house support and development teams it took me a long time to admit that there really isn’t a lot of value for most companies in doing their own IT. Large organisations, one of the best examples being Tesco, clearly have sufficient resources that they can gain massive strategic advantage by making IT a core business function. Without labouring any grocery based analogies though, as we
1. It makes you look like your competitors.
Do you really think that your claims of having the lowest price will make you stand out? Every other salesperson says the same thing. Everyone claims to have the lowest prices because they think it will get the customer’s
Why start a car rental business? Well a rental car company makes a lot of sense for many reasons, not the least of which is because rental cars are utilized by many companies for their employees, and for pick-up and drop-off services.In order to start a rental cars business, carefully examine and analyze the viability of the idea. Research and study of your car rentals competition can help you decide whether your venture is a wise one or
Well, price is really the least effective differentiator in business. The only way to look different from your competition is to act different, and offer something that no one else can offer. A lowered price won’t cut it.
2. It distracts you from your customer.
Price does not determine the sale; your customer does. That means that your attention should be completely on them. Everything you do should help you understand and connect with your customers to discover their motivation for buying.
Customers search for a product that is the best solution to their problem. They understand that a product cannot be the lowest priced and still be the
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