Case Upon - Business

Thinking Big For Success
Yes, entrepreneurs need to think big. Depending on what you want for your business, the first thing is to think it is possible. In 1961 when Dick Cabela stumbled across some fishing fly lures when he was attending a furniture show in Chicago, he thought he could have a little

han I am. Well, we’ll see about that!”

Another danger of using big words is that you will seem insecure—it’s as if you were trying to hard. A part of what

Investing in Yourself
Do you invest in yourself every year? I am talking about spending money on yourself to help your career. Whether you work for a good company or own a business, you need to invest in yourself. Entrepreneurs usually have this concept hard-wired into their overall budget. A succe

Many speakers can’t resist the temptation to use big words while giving a speech. Sometimes it is a conscious effort to appear to be smart, sometimes it is an unconscious impulse because that’s what a speaker thinks he or she is supposed to do in a so-called “formal” speech.

Either way, it’s a bad idea.

Using big, long, or fancy words in a speech can damage you with your audience, not enhance your credibility. If you use a word that some or most members of your audience doesn’t understand, you are creating a distance between you and the audience. At some level, audience members are thinking, “Hey, this guy thinks he’s smarter than I am. Well, we’ll see about that!”

Another danger of using big words is that you will seem insecure—it’s as if you were trying to hard. A part of what m

Cleaning up a Car Wash Fundraiser Event
So many groups in our community like to do carwash fundraisers. In fact you can find carwash fundraisers on a sunny Saturday in almost any city in the United States. Unfortunately, what we do not see a lot of is post cleanup after the car wash fundraiser events. Having been

conscious impulse because that’s what a speaker thinks he or she is supposed to do in a so-called “formal” speech.

Either way, it’s a bad idea.

Another danger of using big words is that you will seem insecure—it’s as if you were trying to hard. A part of what

Hosted CRM: What is it?
When hosted CRM was first introduced, concerns were voiced about its drawbacks: the lack of customization, integration with other applications, support, third party storage, control over data control and the performance of service reps - not to mention the all-important securi

big, long, or fancy words in a speech can damage you with your audience, not enhance your credibility. If you use a word that some or most members of your audience doesn’t understand, you are creating a distance between you and the audience. At some level, audience members are thinking, “Hey, this guy thinks he’s smarter than I am. Well, we’ll see about that!”

Another danger of using big words is that you will seem insecure—it’s as if you were trying to hard. A part of what

Networking Success Strategies
Using networking as a sales and marketing tool is the most effective way to promote your product or service. The unfortunate reality is many simply can’t network effectively and often times end up standing around with a group of people they already know and leave an event with

e doesn’t understand, you are creating a distance between you and the audience. At some level, audience members are thinking, “Hey, this guy thinks he’s smarter than I am. Well, we’ll see about that!”

Another danger of using big words is that you will seem insecure—it’s as if you were trying to hard. A part of what

A Fun Secretaries Day Party
You should never forget to celebrate Secretaries Day. This day commemorates all the hard work your office assistant and many others around the world have put in to keep you on time, organized and up-to-date on the job. Though this holiday’s name is a little out of date it is

han I am. Well, we’ll see about that!”

Another danger of using big words is that you will seem insecure—it’s as if you were trying to hard. A part of what made both Ronald Reagan and Bill Clinton master communicators is that they were always quick to edit out big words that a speech writer put into draft remarks. Both Presidents understood the power of simple words.

Yes, throwing big words around has helped some media figures like William F. Buckley Jr. But if your primary goal is to communicate a message (and not creating an aristocratic image for yourself), then you should stick to smaller, shorter, and simpler words.

Remember, it’s not about dumbing down your ideas, it’s about clarity.

Why use “mitigate” when “lessen” will do fine?

Why use “jejune” when “ordinary” d

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This second article in a series discusses what has become an epidemic: ads and websites that simply don't communicate because they assume the reader knows as much about their business as they do. Result: ad dollars down the drain.

With the popularity of makeover shows on television, it is apparent that people are eager to make cosmetic changes in their lives. The fun of watching makeover shows is always the picture at the end of the makeover. With the transformation complete, the new hairstyle or facelift brings oohs and aahs from family and friends as well as the transformed. But without the internal shift, the makeover is for naught. Starting on the inside will ultimately lead to changes on the outside.

Full case study of the Leech method as detailed in Chris McNeeney's Affiliate Project X. Results, ads and more.

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