credit to yourself, your organization and your industry. If a television appearance is imminent, arrange a visit to your local television studio to watch the news being broadcast. It may surprise you.

Handling that critical call from the press

The caller is usually a mem

Being invited to appear on radio and television used to be reserved for top company executives and spokespersons. Until quite recently, the chance of being invited to make a media appearance was extremely small, even for the highest echelon. Today, almost anyone in responsible positions could be called on to interview.

Sweeping changes in broadcast and print media have created a multitude of channels and journals of specific interest; some of them global in nature. This information-starved media creates immense opportunities and significant challenges for individuals and organizations.

Disaster or opportunity?

Most people are very apprehensive and unprepared for media interviews and press conferences. Just one “off the cuff” comment or slip of the tongue and years of company image and personal career building can go right down the drain. However, to decline an appearance allows a great opportunity for getting your message out to disappear without a trace.

So how do you turn a potential disaster into an enormous advantage? By learning some simple rules and doing some on-camera training, you can learn the skills required to do credit to yourself, your organization and your industry. If a television appearance is imminent, arrange a visit to your local television studio to watch the news being broadcast. It may surprise you.

Handling that critical call from the press

The caller is usually a memb

be called on to interview.

Sweeping changes in broadcast and print media have created a multitude of channels and journals of specific interest; some of them global in nature. This information-starved media creates immense opportunities and significant challenges for individuals and organizations.

Disaster or opportunity?

Most people are very apprehensive and unprepared for media interviews and press conferences. Just one “off the cuff” comment or slip of the tongue and years of company image and personal career building can go right down the drain. However, to decline an appearance allows a great opportunity for getting your message out to disappear without a trace.

So how do you turn a potential disaster into an enormous advantage? By learning some simple rules and doing some on-camera training, you can learn the skills required to do credit to yourself, your organization and your industry. If a television appearance is imminent, arrange a visit to your local television studio to watch the news being broadcast. It may surprise you.

Handling that critical call from the press

The caller is usually a mem

ganizations.

Disaster or opportunity?

Most people are very apprehensive and unprepared for media interviews and press conferences. Just one “off the cuff” comment or slip of the tongue and years of company image and personal career building can go right down the drain. However, to decline an appearance allows a great opportunity for getting your message out to disappear without a trace.

So how do you turn a potential disaster into an enormous advantage? By learning some simple rules and doing some on-camera training, you can learn the skills required to do credit to yourself, your organization and your industry. If a television appearance is imminent, arrange a visit to your local television studio to watch the news being broadcast. It may surprise you.

Handling that critical call from the press

The caller is usually a mem

ver, to decline an appearance allows a great opportunity for getting your message out to disappear without a trace.

So how do you turn a potential disaster into an enormous advantage? By learning some simple rules and doing some on-camera training, you can learn the skills required to do credit to yourself, your organization and your industry. If a television appearance is imminent, arrange a visit to your local television studio to watch the news being broadcast. It may surprise you.

Handling that critical call from the press

The caller is usually a mem

credit to yourself, your organization and your industry. If a television appearance is imminent, arrange a visit to your local television studio to watch the news being broadcast. It may surprise you.

Handling that critical call from the press

The caller is usually a member of the production team, customarily a researcher. In some cases, the caller may be the journalist who wants to interview you. He or she is not a receptionist or a telephonist. You should be careful how you handle your conversation with them. Interview the caller and write down their answers. Their willingness to respond is an exceptional indicator of their integrity.

Do not rush to accept or decline the interview, just ask the following questions:

• What is the name of the broadcaster or publication?
• What is the name of the program or working title of the article?
• Who is the journalist, correspondent or interviewer?
• Why is this article being written or program being made? (They probably know something you don’t know.)
• What is their angle? (Journalists always take an editorial approach or slant to stories. This is the story’s angle.)
• Who else’s views are being sought? Who else will be there?
• Will it be broadcast live or recorded; in a studio or on location?
• When do they want you?
• Are they showing any videos, models or graphics during the segment or program? And when can someo