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Case Upon - The Truth About MLM... Home Based Business
If you have ever worked within a large organisation then you are sure to have heard the term 'we will not have a blame culture' at some point. However the sheer fact that this statement can be made is an indication that a blame culture already exists.Where the statement 'don't think of the colour blue', immediately makes one think of blue, the 'no blame culture' statement is more likely to raise wit
Most people don't know the metrixs or the numbers of their businesses. How many people do you have to talk to to sponsor one person? How much time does that cost you? What is the ultimate value of a new downline member. Is it even worth it?
4. Running the business like a Ministry.
Let me give you an example of this... I recently was talking with a prospect that had a "potion" that he was convince
Imagine a life where you're not allowed to turn. You can't turn your head, or your leg. You can't turn to your left or right. You can't turn knobs to open doors. You can't make any turns in roadsides. You can't turn other things, too, to access your favorite tunes, running water, or bottled drinks. Unthinkable?Yes, life without turns is just not possible. Water and sunlight are two requisites of lif
Now, don't get me wrong, I love MLM. I get checks every month from several different companies that I am involved with.
I have noticed a few things that can help you really evaluate your business, or a business that you are considering getting involved with..
Here they are..
1. Denial
Most people involved in MLM are losing Money. This is a simple fact. What's not simple is that people will justify as to why they are spending more money than they are making. I call this MLM Denial. If you are spending more money than you are making on your MLM, your MLM is a failure.
Now of course their are advertising expenses, start up expenses, learning curve expenses, but if you are not being profitable on the "front end" of your business, you will never be profitable on the "back end"
Why would you run a business at a loss? How long would you run a business at a loss?
2. Duplication
What your upline does, may not be working for them, why would you duplicate that?
Many people get involved and then try to do the exact same thing that their upline just did to attract them into the business. This sound reasonable right? Problem is it isn't duplicatable. I recently heard of a person that sponsored someone by posting a craigslist ad. Now if everyone in MLM posted a craigslist ad, how would that be effective? It simply wouldn't. Maybe your upline is effective at the friends and family thing. Maybe you don't have the same skills. Maybe your upline has a lead generation system that you can't duplicate.
3. The Numbers
Most people don't know the metrixs or the numbers of their businesses. How many people do you have to talk to to sponsor one person? How much time does that cost you? What is the ultimate value of a new downline member. Is it even worth it?
4. Running the business like a Ministry.
Let me give you an example of this... I recently was talking with a prospect that had a "potion" that he was convince
What a week for news. First, Jan Thompson, Nissan's VP of Marketing for North America sets the trades ablaze with her assertions that manufacturers are over spending per new vehicle retailed and that their timidity in embracing new media is partly to blame.In the same week, the Harbor report, the industry standard for vehicle manufacturing efficiency, announced in its annual report that Nissan is th
1. Denial
Most people involved in MLM are losing Money. This is a simple fact. What's not simple is that people will justify as to why they are spending more money than they are making. I call this MLM Denial. If you are spending more money than you are making on your MLM, your MLM is a failure.
Now of course their are advertising expenses, start up expenses, learning curve expenses, but if you are not being profitable on the "front end" of your business, you will never be profitable on the "back end"
Why would you run a business at a loss? How long would you run a business at a loss?
2. Duplication
What your upline does, may not be working for them, why would you duplicate that?
Many people get involved and then try to do the exact same thing that their upline just did to attract them into the business. This sound reasonable right? Problem is it isn't duplicatable. I recently heard of a person that sponsored someone by posting a craigslist ad. Now if everyone in MLM posted a craigslist ad, how would that be effective? It simply wouldn't. Maybe your upline is effective at the friends and family thing. Maybe you don't have the same skills. Maybe your upline has a lead generation system that you can't duplicate.
3. The Numbers
Most people don't know the metrixs or the numbers of their businesses. How many people do you have to talk to to sponsor one person? How much time does that cost you? What is the ultimate value of a new downline member. Is it even worth it?
4. Running the business like a Ministry.
Let me give you an example of this... I recently was talking with a prospect that had a "potion" that he was convince
What’s everyone’s favorite topic around the water cooler? Bad bosses! You know, the ones who make life in the office unbearable? Here are some of the more common varieties you’ll find.1. The Screamer. You can’t miss this guy. He never stops to consider his audience or who might be listening when he starts one of his rants. He’ll dress down a subordinate in the middle of the hall; he’ll scream at the
Why would you run a business at a loss? How long would you run a business at a loss?
2. Duplication
What your upline does, may not be working for them, why would you duplicate that?
Many people get involved and then try to do the exact same thing that their upline just did to attract them into the business. This sound reasonable right? Problem is it isn't duplicatable. I recently heard of a person that sponsored someone by posting a craigslist ad. Now if everyone in MLM posted a craigslist ad, how would that be effective? It simply wouldn't. Maybe your upline is effective at the friends and family thing. Maybe you don't have the same skills. Maybe your upline has a lead generation system that you can't duplicate.
3. The Numbers
Most people don't know the metrixs or the numbers of their businesses. How many people do you have to talk to to sponsor one person? How much time does that cost you? What is the ultimate value of a new downline member. Is it even worth it?
4. Running the business like a Ministry.
Let me give you an example of this... I recently was talking with a prospect that had a "potion" that he was convince
How many times have you been at work thinking that you would love to quit? Maybe you love what you do but are tired of making a fraction of what your boss collects for the work you do. Maybe you are tired of your job and want to try something new. No matter what your reason, there might be an answer.You may want to try some freelance work from home part-time. Most people do not even realize some
3. The Numbers
Most people don't know the metrixs or the numbers of their businesses. How many people do you have to talk to to sponsor one person? How much time does that cost you? What is the ultimate value of a new downline member. Is it even worth it?
4. Running the business like a Ministry.
Let me give you an example of this... I recently was talking with a prospect that had a "potion" that he was convince
Goal Setting & ResearchYou can only set informed career goals if you acquire plenty of information about the career choices open to you. This will require research which can be conducted online or through a local library. You can also visit professional career planning offices to find out about the services they offer.While goal setting, you should consider all possible alte
Most people don't know the metrixs or the numbers of their businesses. How many people do you have to talk to to sponsor one person? How much time does that cost you? What is the ultimate value of a new downline member. Is it even worth it?
4. Running the business like a Ministry.
Let me give you an example of this... I recently was talking with a prospect that had a "potion" that he was convinced that cured all kinds of health ailments. Now I don't know wheter it did or not, that is not the point of this conversation, but I believed that he believed.
He made about 10.00 per bottle when he sold this stuff. He was spending a lot of time running around delivering these bottles, giving away free samples, and trying to sponsor people into his downline.
He was convinced that he was doing these people a huge favor by telling them about this product.
Problem was he was actually operating his business at a loss. His net per hour was actually -.52 per hour(including gas and drive time)
This is what I call a "Ministry Operation" He is not doing this because he wants to make money. He is doing it because he thinks he is "saving the world" Of course this is a noble cause... but let's not get running a ministry confused with building an mlm empire.
Take a moment and evaluate your business. Are you running it like a business or like a ministry. Are you out of denial, and paying attention to the 'numbers' of your business?
As always we would love to hear your questions, comments and concerns.
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