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    Deep Thoughts About Healthy Lifestyles
    If you are one of the 65% of Americans who are overweight or obese your risk of developing several different health problems is increased. Those health problems include but are not limited to:• Diabetes • Heart disease • Stroke • Gallstones • Certain types of cancer • Arthritic jointsResearchers say being overweight is the second leading cause of “preventable” death in the United States.We are often told increase our daily intake of fruits and vegetables as one possible means of warding off life
    hirties, forties, fifties, and sixties, describing the impact and meaning they hoped their lives would have. Extremely successful people from all over the world talked about the importance of their work and described how this process of determining one's intended legacy was among the most important tasks that one could face.

    In follow-up conversations a year later with several of the attendees, we found that the topic still resonated. As some of them noted at that time, a thought process not unlike legacy thinking is triggered naturally when a crisis occurs (a life-threatening illness, taking over a parent's business, and the like). But the kind of thinking that follows a crisis is driven by emotion, and, although it is powerful, the behavior

    The Madonna Approach to SEM
    What in the world does Madonna have to do with Search Engine Marketing? Well, at first glance, probably not much. Stay with me for a few moments, and I think the analogy will become clear.For those new to marketing websites, the amount of information out there on SEO, SEM and the like can be quite overwhelming. How can you possibly keep up with all of it or know who to listen to?Well, in my own experience, I tried to do as much research as possible on the so-called proven tactics, as well as the trends of the day. I decided to
    Adapted with permission from Harvard Business School Press from Your Leadership Legacy - Why Looking Towards the Future will Make you a Better Leader Today by Robert M. Galford and Regina Fazio Maruca. Copyright 2006 Robert M. Galford and Regina Fazio Maruca. All Rights Reserved.

    Do you think that you are too young to start thinking about the legacy you're going to leave? Or that you're too old?

    The answer to both of these questions should be "no." The right time to start thinking about your legacy is now.

    Certainly, there are problems with either extreme. For younger leaders, there's a serious possibility that one's desired legacies will change over time, as the individual matures and becomes more self-aware. For older leaders, there exists a danger that the process of thinking about legacy will expose regrets over roads not taken. At either extreme, legacy thinking can be unsettling or unfulfilling. But for all the people in between, and even for those at either extreme, the potential upside is greater.

    Consider the reactions to the concept of legacy thinking among a group of senior executives from the real estate industry. They were a smart and successful bunch, assembled for an executive program at Harvard, and Rob (one of the authors of Your Leadership Legacy - Why Looking Towards the Future will Make you a Better Leader Today) had the pleasure of working with them for a number of sessions on a variety of topics broadly categorized as leadership.

    As you can imagine, an extensive, if not excessive, number of topics fit under that umbrella, and he considered the topic of their legacies among them. So as part of their work together, on the eve of the last day of the program, he asked them to compile a legacy statement-a reflection describing how they wanted to be remembered-as part of their leadership self-examination.

    Early the next morning, shortly before the final sessions began, one of the popular members of the group beckoned to Rob and said, "I think you may have wasted your time in asking the people in this group to fill out a legacy statement. It makes sense for someone like me, twenty years older than the average person here and close to retirement, but for the rest of them, I'm not sure it makes that much sense. They're in the middle of their lives, worried about refinancing mortgages, removing personal guarantees, building wealth. They're not focusing on things like their legacy and what they want to be remembered for."

    Rob asked him whether he would mind if Rob tested that assertion with the group, asking them up front about the topic's relevance to their needs and their current existence. The man agreed, and when the class started, the two recounted their conversation. The intensity of the reaction surprised both of them.

    They heard what can best be described as an outpouring of personal testimonies-story after story from people in their thirties, forties, fifties, and sixties, describing the impact and meaning they hoped their lives would have. Extremely successful people from all over the world talked about the importance of their work and described how this process of determining one's intended legacy was among the most important tasks that one could face.

    In follow-up conversations a year later with several of the attendees, we found that the topic still resonated. As some of them noted at that time, a thought process not unlike legacy thinking is triggered naturally when a crisis occurs (a life-threatening illness, taking over a parent's business, and the like). But the kind of thinking that follows a crisis is driven by emotion, and, although it is powerful, the behavior

    How to Improve Your Direct Mail Response Rate
    There’s no doubt that direct mail is one of the most effective marketing tool available to small business. What are the advantages?It’s cost-effective, costing between .75 cents and $1 per mailing, including paper, ink, envelopes and postage. It’s effective, averaging between 1 and 3% response rate. It allows controlled growth. You choose how many you send, and since you know the average response rate, you know how many will probably reply. And it gives you one-on-one attention.But direct mail is only truly effective if yo
    individual matures and becomes more self-aware. For older leaders, there exists a danger that the process of thinking about legacy will expose regrets over roads not taken. At either extreme, legacy thinking can be unsettling or unfulfilling. But for all the people in between, and even for those at either extreme, the potential upside is greater.

    Consider the reactions to the concept of legacy thinking among a group of senior executives from the real estate industry. They were a smart and successful bunch, assembled for an executive program at Harvard, and Rob (one of the authors of Your Leadership Legacy - Why Looking Towards the Future will Make you a Better Leader Today) had the pleasure of working with them for a number of sessions on a variety of topics broadly categorized as leadership.

    As you can imagine, an extensive, if not excessive, number of topics fit under that umbrella, and he considered the topic of their legacies among them. So as part of their work together, on the eve of the last day of the program, he asked them to compile a legacy statement-a reflection describing how they wanted to be remembered-as part of their leadership self-examination.

    Early the next morning, shortly before the final sessions began, one of the popular members of the group beckoned to Rob and said, "I think you may have wasted your time in asking the people in this group to fill out a legacy statement. It makes sense for someone like me, twenty years older than the average person here and close to retirement, but for the rest of them, I'm not sure it makes that much sense. They're in the middle of their lives, worried about refinancing mortgages, removing personal guarantees, building wealth. They're not focusing on things like their legacy and what they want to be remembered for."

    Rob asked him whether he would mind if Rob tested that assertion with the group, asking them up front about the topic's relevance to their needs and their current existence. The man agreed, and when the class started, the two recounted their conversation. The intensity of the reaction surprised both of them.

    They heard what can best be described as an outpouring of personal testimonies-story after story from people in their thirties, forties, fifties, and sixties, describing the impact and meaning they hoped their lives would have. Extremely successful people from all over the world talked about the importance of their work and described how this process of determining one's intended legacy was among the most important tasks that one could face.

    In follow-up conversations a year later with several of the attendees, we found that the topic still resonated. As some of them noted at that time, a thought process not unlike legacy thinking is triggered naturally when a crisis occurs (a life-threatening illness, taking over a parent's business, and the like). But the kind of thinking that follows a crisis is driven by emotion, and, although it is powerful, the behavior

    Is Your Life Out Of Control?
    Are you feeling anxious, pressured and uncertain about how to cope with a continuous flow of stressful events? Does your life feel out of control?Join one of the biggest single groups in the country. I call it the SOG. That's, stressed out generation.No one is immune today from a variety of stressful situations originating in their careers, relationships, financial lives and every thing else that crosses your path. Go on vacation and you most likely feel some stress from some situation. Spend a quiet evening at home and I
    ons on a variety of topics broadly categorized as leadership.

    As you can imagine, an extensive, if not excessive, number of topics fit under that umbrella, and he considered the topic of their legacies among them. So as part of their work together, on the eve of the last day of the program, he asked them to compile a legacy statement-a reflection describing how they wanted to be remembered-as part of their leadership self-examination.

    Early the next morning, shortly before the final sessions began, one of the popular members of the group beckoned to Rob and said, "I think you may have wasted your time in asking the people in this group to fill out a legacy statement. It makes sense for someone like me, twenty years older than the average person here and close to retirement, but for the rest of them, I'm not sure it makes that much sense. They're in the middle of their lives, worried about refinancing mortgages, removing personal guarantees, building wealth. They're not focusing on things like their legacy and what they want to be remembered for."

    Rob asked him whether he would mind if Rob tested that assertion with the group, asking them up front about the topic's relevance to their needs and their current existence. The man agreed, and when the class started, the two recounted their conversation. The intensity of the reaction surprised both of them.

    They heard what can best be described as an outpouring of personal testimonies-story after story from people in their thirties, forties, fifties, and sixties, describing the impact and meaning they hoped their lives would have. Extremely successful people from all over the world talked about the importance of their work and described how this process of determining one's intended legacy was among the most important tasks that one could face.

    In follow-up conversations a year later with several of the attendees, we found that the topic still resonated. As some of them noted at that time, a thought process not unlike legacy thinking is triggered naturally when a crisis occurs (a life-threatening illness, taking over a parent's business, and the like). But the kind of thinking that follows a crisis is driven by emotion, and, although it is powerful, the behavior

    Get Out of Your Comfort Zone in the Job Search
    Most everyone these days knows what a comfort zone is. My definition is the place, environment and tasks that we have learned to do and feel comfortable with--a comfort zone.Lots of people feel devastated when they have lost a job as their comfort zone no longer exists. In other words, the time, place, co-workers, tasks which have been performed on the job don't exist any more. It's an uncomfortable place to be in. There is no sense of direction.However, if we as workers realize that a comfort zone can disappear at any time, it
    e person here and close to retirement, but for the rest of them, I'm not sure it makes that much sense. They're in the middle of their lives, worried about refinancing mortgages, removing personal guarantees, building wealth. They're not focusing on things like their legacy and what they want to be remembered for."

    Rob asked him whether he would mind if Rob tested that assertion with the group, asking them up front about the topic's relevance to their needs and their current existence. The man agreed, and when the class started, the two recounted their conversation. The intensity of the reaction surprised both of them.

    They heard what can best be described as an outpouring of personal testimonies-story after story from people in their thirties, forties, fifties, and sixties, describing the impact and meaning they hoped their lives would have. Extremely successful people from all over the world talked about the importance of their work and described how this process of determining one's intended legacy was among the most important tasks that one could face.

    In follow-up conversations a year later with several of the attendees, we found that the topic still resonated. As some of them noted at that time, a thought process not unlike legacy thinking is triggered naturally when a crisis occurs (a life-threatening illness, taking over a parent's business, and the like). But the kind of thinking that follows a crisis is driven by emotion, and, although it is powerful, the behavior

    The 12 Month Millionaire-Our Highest Recommended Direct Marketing Tool
    In the direct marketing business, once you have identified a new market that you are sure is going to be open and profitable for your products and services, then you also are quickly challenged with a problem that marketing to that group is not a very easy task. The reason is due to the fact that much of the top publications are very expensive and it is likely that your ad may not show up for many weeks. If you are considering any kind of direct response marketing, I would recommend Vincent James’s books, he has two great ones out. They are
    hirties, forties, fifties, and sixties, describing the impact and meaning they hoped their lives would have. Extremely successful people from all over the world talked about the importance of their work and described how this process of determining one's intended legacy was among the most important tasks that one could face.

    In follow-up conversations a year later with several of the attendees, we found that the topic still resonated. As some of them noted at that time, a thought process not unlike legacy thinking is triggered naturally when a crisis occurs (a life-threatening illness, taking over a parent's business, and the like). But the kind of thinking that follows a crisis is driven by emotion, and, although it is powerful, the behavior changes it inspires are often not sustainable.

    Engaging in legacy thinking in the absence of a crisis, on the other hand, fosters cleaner insights and results in changes that are sustainable. "You shouldn't need a crisis to get that kind of clarity," one manager said. "In fact, it's probably the responsibility of leadership to act as if a crisis of some sort has already occurred, for the company's sake and for yourself."

    Young or old, new leader or seasoned, legacy thinking helps good managers leverage their strengths and it helps struggling managers gain perspective.

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