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Case Upon - Rut Busters: Changing Your Trade Show Routine
Effective Problem Solving with Creativity
The preference to stay as we are right now is the norm rather than exception. The uncertainty and risk associated with new things and new ideas are the main reason for the avoidance attitude. We need to adapt and change to survive. Remaining status quo is not going to bring you anywhere. Organizations need to accept the truth – either they innovate or die.Managers who wish to survive and grow need to adopt innovation as one of their basic strategies. Innovation demands that the people in the organization learn to THINK CREATIVELY, so that they are able to bring about new ideas. We are trained to fi
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There are five easy steps to break out of a rut.The preference to stay as we are right now is the norm rather than exception. The uncertainty and risk associated with new things and new ideas are the main reason for the avoidance attitude. We need to adapt and change to survive. Remaining status quo is not going to bring you anywhere. Organizations need to accept the truth – either they innovate or die.Managers who wish to survive and grow need to adopt innovation as one of their basic strategies. Innovation demands that the people in the organization learn to THINK CREATIVELY, so that they are able to bring about new ideas. We are trained to fi
1) Realize the difference between branding and routine.
Doing the same exact thing the same exact way time after time after time is NOT branding. Careful and intelligent placement of logos, consistent use of color, and overall design are all elements of bra
The Myth Of Relationship Selling Revealed At Last
The second you quit being the 'best deal' for your customer, he'll drop you like a hot potato. Regardless of how many lunches you've bought him or birthdays you've remembered.Every business we've ever consulted tells us the same thing about their sales force. They say that their industry is different from all the others and the only effective way for their salespeople to sell is to build buddy-buddy relationships with their prospects and customers. We hear it from printers, bankers, jewelers, accountants, industrial equipment manufacturers, office equipment distributors...and every other industry tha
Routine is comfortable. We like knowing what we’re going to do, when we’re going to do it, and what we’ll be wearing while we do it. It’s nice, safe and predictable. There are no surprises, no unforeseen contingencies, no upsets.The second you quit being the 'best deal' for your customer, he'll drop you like a hot potato. Regardless of how many lunches you've bought him or birthdays you've remembered.Every business we've ever consulted tells us the same thing about their sales force. They say that their industry is different from all the others and the only effective way for their salespeople to sell is to build buddy-buddy relationships with their prospects and customers. We hear it from printers, bankers, jewelers, accountants, industrial equipment manufacturers, office equipment distributors...and every other industry tha
There is also no growth, no excitement, and no spontaniety. Routines can easily become ruts, especially at a trade show. It’s very easy to do, especially if you always go to the same shows, display in the same location, use the same graphics and literature, and go through the same sales spiel. It might seem effective. It’ll definitely be comfortable.
It’s also one of the biggest mistakes you can make. Exhibiting is, by its very nature, is a constantly evolving art. To be successful, you need to embrace what is new and exciting. It requires pushing boundaries.
If you’re comfortable, you’re not trying hard enough. Worse, you’re running a very real risk: The risk of boring trade show attendees with your booth.
People have a split second attention span. If you’re not presenting something new, exciting, and engaging, to draw them in, most attendees are going to assume they already know what you have to offer and pass you by. When attendees walk right by your booth without giving it a second look, that’s the same as having sales dollars flying right out the window.
There are five easy steps to break out of a rut.
1) Realize the difference between branding and routine.
Doing the same exact thing the same exact way time after time after time is NOT branding. Careful and intelligent placement of logos, consistent use of color, and overall design are all elements of bran
Budgets!
Budgets! There I've said it. For some the most hated and feared word in business. But it doesn't have to be that way. As a matter of fact, a well thought out and constructed budget can be the small business owners best friend. After all, a budget is just a laid out plan to produce profits and profits is what we are all after.Instead of feeling overwhelmed by looking at a 13 column budget spreadsheet with rows and rows of expenses, just break it down into it's simplest terms:Revenue - Expenses = ProfitsLooking at it this way, we see there are only two things to control, work on or even worry ab
ially at a trade show. It’s very easy to do, especially if you always go to the same shows, display in the same location, use the same graphics and literature, and go through the same sales spiel. It might seem effective. It’ll definitely be comfortable.Budgets! There I've said it. For some the most hated and feared word in business. But it doesn't have to be that way. As a matter of fact, a well thought out and constructed budget can be the small business owners best friend. After all, a budget is just a laid out plan to produce profits and profits is what we are all after.Instead of feeling overwhelmed by looking at a 13 column budget spreadsheet with rows and rows of expenses, just break it down into it's simplest terms:Revenue - Expenses = ProfitsLooking at it this way, we see there are only two things to control, work on or even worry ab
It’s also one of the biggest mistakes you can make. Exhibiting is, by its very nature, is a constantly evolving art. To be successful, you need to embrace what is new and exciting. It requires pushing boundaries.
If you’re comfortable, you’re not trying hard enough. Worse, you’re running a very real risk: The risk of boring trade show attendees with your booth.
People have a split second attention span. If you’re not presenting something new, exciting, and engaging, to draw them in, most attendees are going to assume they already know what you have to offer and pass you by. When attendees walk right by your booth without giving it a second look, that’s the same as having sales dollars flying right out the window.
There are five easy steps to break out of a rut.
1) Realize the difference between branding and routine.
Doing the same exact thing the same exact way time after time after time is NOT branding. Careful and intelligent placement of logos, consistent use of color, and overall design are all elements of bra
Issue Management Methodology for Tracking Project Issues
1. What is an Issue?An issue is an incident, circumstance, problem or inquiry that affects or potentially affects the timely delivery of the project, product or service, it may also impact the quality of deliverables and the cost of production.Some projects are ongoing and the definition of an issue is a little different. A help desk defines an issue as a request for help that requires a response. A service department keeps track of service requests as issues. A software maintenance group tracks reports of software bugs and enhancement requests as issues.Because of the impact issues
very nature, is a constantly evolving art. To be successful, you need to embrace what is new and exciting. It requires pushing boundaries. 1. What is an Issue?An issue is an incident, circumstance, problem or inquiry that affects or potentially affects the timely delivery of the project, product or service, it may also impact the quality of deliverables and the cost of production.Some projects are ongoing and the definition of an issue is a little different. A help desk defines an issue as a request for help that requires a response. A service department keeps track of service requests as issues. A software maintenance group tracks reports of software bugs and enhancement requests as issues.Because of the impact issues
If you’re comfortable, you’re not trying hard enough. Worse, you’re running a very real risk: The risk of boring trade show attendees with your booth.
People have a split second attention span. If you’re not presenting something new, exciting, and engaging, to draw them in, most attendees are going to assume they already know what you have to offer and pass you by. When attendees walk right by your booth without giving it a second look, that’s the same as having sales dollars flying right out the window.
There are five easy steps to break out of a rut.
1) Realize the difference between branding and routine.
Doing the same exact thing the same exact way time after time after time is NOT branding. Careful and intelligent placement of logos, consistent use of color, and overall design are all elements of bra
Corporate Gift Idea Programs
In the past few decades, there has been a great revolution in the way the management deals with and treats its employees and staff. Gone are the days when corporate houses considered it a favor to the employees to have them work with their company. In present times, there has been a paradigm shift in favor of the employees. Every corporate house tries its best to make its working environment rewarding and the job profile lucrative for its staff. Tremendous efforts are made to retain competent staff and increase productivity through a healthy work environment.The top management has to make a commitment towar
attention span. If you’re not presenting something new, exciting, and engaging, to draw them in, most attendees are going to assume they already know what you have to offer and pass you by. When attendees walk right by your booth without giving it a second look, that’s the same as having sales dollars flying right out the window.In the past few decades, there has been a great revolution in the way the management deals with and treats its employees and staff. Gone are the days when corporate houses considered it a favor to the employees to have them work with their company. In present times, there has been a paradigm shift in favor of the employees. Every corporate house tries its best to make its working environment rewarding and the job profile lucrative for its staff. Tremendous efforts are made to retain competent staff and increase productivity through a healthy work environment.The top management has to make a commitment towar
There are five easy steps to break out of a rut.
1) Realize the difference between branding and routine.
Doing the same exact thing the same exact way time after time after time is NOT branding. Careful and intelligent placement of logos, consistent use of color, and overall design are all elements of bra
Negative Feedback
In the business world sometimes you would need to provide negative feedback. It is not very pleasant. In this article I will discuss negative feedbacks in more details.Communication skillsMr. To demonstrated good communication skills while performing his duties within the marketing division. His ability to listen to the bank’s new clients (small and medium enterprises- SMEs) and convey to his colleagues clients’ needs for financial funding was demonstrated in the successful implementation of Vietcombank’s micro-credit program supporting SMEs, particularly in private sector.Mr. To effectiv
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There are five easy steps to break out of a rut.In the business world sometimes you would need to provide negative feedback. It is not very pleasant. In this article I will discuss negative feedbacks in more details.Communication skillsMr. To demonstrated good communication skills while performing his duties within the marketing division. His ability to listen to the bank’s new clients (small and medium enterprises- SMEs) and convey to his colleagues clients’ needs for financial funding was demonstrated in the successful implementation of Vietcombank’s micro-credit program supporting SMEs, particularly in private sector.Mr. To effectiv
1) Realize the difference between branding and routine.
Doing the same exact thing the same exact way time after time after time is NOT branding. Careful and intelligent placement of logos, consistent use of color, and overall design are all elements of branding. Look at McDonalds – they have one of the strongest brands on the planet, yet have changed looks, catch phrases, uniforms and menus over the years.
Take a close look at your branding efforts. Are they serving your marketing message, or are you simply repeating yourself?
2) Step outside your industry
Great ideas come from unexpected sources. I’ve gotten some of my best exhibit ideas from the retail world, where they carefully study the impact of color, music, and even temperature upon shoppers. Examine what motivates people to buy products that are very different from your own. What makes someone buy a motorcycle? Yogurt? Sleeping bags? Each of these items requires a different strategy, with many complex elements. Perhaps some of these elements would work well in your exhibit.
Remember, it’s never a good idea to simply ‘cut and paste’ elements from one advertising campaign onto your own. Catchphrases, graphics, and imagery may be copyrighted or proprietary. You want to expand your business, not enter litigation! Instead, analyze what makes a particular element work for you, and see how you can adapt it to meet your own business needs.
3) Get a fresh set of eyes
Have someone who is in no way related to the trade show industry or your company look at your e
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