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Case Upon - 5 Top Secrets to Winning the Bid
Brand Lo-o-o-o-o-ve...
So... how have you been building your brand lately?Now, I'm writing this in my best Barry White voice... "How's your Brand Lo-o-o-o-o-ve, baby?"It may sound obvious, but increase Brand Love by branding better.Branding your business better will help you increase awareness, attractiveness, and affection of your prospects (so they become customers), current customers (some people call them clients), and employees (yup, they need to be sold on you, too).“Huh? I’ve heard of b
me of your firm front and foremost in their minds. Use an outstanding color to make a strong visual iSo... how have you been building your brand lately?Now, I'm writing this in my best Barry White voice... "How's your Brand Lo-o-o-o-o-ve, baby?"It may sound obvious, but increase Brand Love by branding better.Branding your business better will help you increase awareness, attractiveness, and affection of your prospects (so they become customers), current customers (some people call them clients), and employees (yup, they need to be sold on you, too).“Huh? I’ve heard of b
Effective Customer Communication
Organizations are open dynamic systems for transforming resource inputs into saleable outputs (goods & services). They are created to provide useful products and services that satisfy the needs of customers and provide value to stakeholders. But the interests of various stakeholders (whether employees, customers, suppliers, or stakeholders) are not always aligned. This places conflicting pressures and demand on managers.To maintain organizational viability, managers seek to navigate competitive
In a previous article, Top Secrets to Great Teaming, I wrote about the importance of having all the essential documents you need for an RFP proposal, and how to make sure they reach the right people. In this, 5 Top Secrets to Winning the Bid, I’ll share some secrets to winning that bid.Organizations are open dynamic systems for transforming resource inputs into saleable outputs (goods & services). They are created to provide useful products and services that satisfy the needs of customers and provide value to stakeholders. But the interests of various stakeholders (whether employees, customers, suppliers, or stakeholders) are not always aligned. This places conflicting pressures and demand on managers.To maintain organizational viability, managers seek to navigate competitive
Tip # 1. Make sure you use all the real estate given to you. Use the cover to promote your firm and leave the name of your firm front and foremost in their minds. Use an outstanding color to make a strong visual im
Webmercial Marketing - Quick, Easy and the Cheap
In the strange world of social media, a lot of free widgets (i.e. tools) are available to its inhabitants, with very little technical knowledge needed. Some widgets are good solely for their intended purposes - such as sharing a picture, sentiment, or another form of entertainment. Other widgets have a large amount of value for small businesses, if they know how to use them properly. (I call them off-label here since they can be used for unintended, not-yet-prohibited purposes...) Photo slideshow widge
ssential documents you need for an RFP proposal, and how to make sure they reach the right people. In this, 5 Top Secrets to Winning the Bid, I’ll share some secrets to winning that bid.In the strange world of social media, a lot of free widgets (i.e. tools) are available to its inhabitants, with very little technical knowledge needed. Some widgets are good solely for their intended purposes - such as sharing a picture, sentiment, or another form of entertainment. Other widgets have a large amount of value for small businesses, if they know how to use them properly. (I call them off-label here since they can be used for unintended, not-yet-prohibited purposes...) Photo slideshow widge
Tip # 1. Make sure you use all the real estate given to you. Use the cover to promote your firm and leave the name of your firm front and foremost in their minds. Use an outstanding color to make a strong visual i
Identity Theft and Your Online Job Search
While identity theft is nothing new, the Web has opened up whole new world of opportunity for identity thieves.According to the FBI, identity theft is the top online fraud. The U.S. Federal Trade Commission says that identity theft is it's number one source of consumer complaints - 42 percent of all complaints, in 2001.The thief will use your personal information to open credit card accounts, cell phone accounts, open bank accounts in your name and write bad checks-leaving the victim with
this, 5 Top Secrets to Winning the Bid, I’ll share some secrets to winning that bid.While identity theft is nothing new, the Web has opened up whole new world of opportunity for identity thieves.According to the FBI, identity theft is the top online fraud. The U.S. Federal Trade Commission says that identity theft is it's number one source of consumer complaints - 42 percent of all complaints, in 2001.The thief will use your personal information to open credit card accounts, cell phone accounts, open bank accounts in your name and write bad checks-leaving the victim with
Tip # 1. Make sure you use all the real estate given to you. Use the cover to promote your firm and leave the name of your firm front and foremost in their minds. Use an outstanding color to make a strong visual i
Silly Service Has Its Serious Side: Test Your Customer Service Knowledge!
Who says service is serious? Customer service can be silly too. Take this fun quiz to test your customer service knowledge. You may be a service ace if you both pick the correct answer to each of these ten questions, and understand why these answers are correct. 1. A complaining customer is: A. Always right B. Almost right C. Often lying D. Always the customer 2. Customers who complain: A. Had unhappy childhoods B. Are genetically predi
ake sure you use all the real estate given to you. Use the cover to promote your firm and leave the name of your firm front and foremost in their minds. Use an outstanding color to make a strong visual iWho says service is serious? Customer service can be silly too. Take this fun quiz to test your customer service knowledge. You may be a service ace if you both pick the correct answer to each of these ten questions, and understand why these answers are correct. 1. A complaining customer is: A. Always right B. Almost right C. Often lying D. Always the customer 2. Customers who complain: A. Had unhappy childhoods B. Are genetically predi
Making Cold Calls Enjoyable ... Impossible?
Have you ever wondered why there are still companies that use cold calls to acquire new business even though most people hang up sooner or later on most cold calls?It's the so-called 'numbers game' which goes approximately like this:- You call 100 people.- Five to 10 people listen to you for a while for whatever reason (because they're polite, or feel sorry for the cold caller or ...)- Two to three people are at the moment searching exactly for the kind of product or service
me of your firm front and foremost in their minds. Use an outstanding color to make a strong visual impression and have the name of your firm large enough to be seen as it sits on the table in full view of the selection committee. I understand--you usually design a nice cover showing their project and their project name, while your petite logo sits quietly in the corner. Why is this wrong? Because they already know about their project--their name, their site and logo--now they need to see yours. It is a
Have you ever wondered why there are still companies that use cold calls to acquire new business even though most people hang up sooner or later on most cold calls?It's the so-called 'numbers game' which goes approximately like this:- You call 100 people.- Five to 10 people listen to you for a while for whatever reason (because they're polite, or feel sorry for the cold caller or ...)- Two to three people are at the moment searching exactly for the kind of product or service
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