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Case Upon - Sex and Charisma - How to Write Copy that Uses it to Increase Your Sales
How did you learn the alphabet? You sang it. How much longer would it have taken if you had had to learn it some other way? Songs get information into our minds faster and more permanently than any other communication. Lovers speak fondly of “our song” because it instantly calls up happy memories. McDonalds’ s “Da da da DA DAHH” is so entrenched that the second part no longer needs to be sung -- our minds instantly supply “..I’m lovin’ it!” This is powerful stuff.A person can be hot in the middle of a conversation. A jingle comes on a radio playing in the background and goes into our heads even though we’re paying no attention to it. Could
It's true, sex sells every day of the week and so does charisma.
Have you ever been to a party and seen a certain person walk into the room and the whole crowd st
Many people choose not to work in corporate America but rather to find a career path, which has to do with owning their own company. There are many ways to own your own business. You can start your own business, you can buy an existing business, you can become the sweat equity in someone else's business and own part of it as a partner or you can buy a franchise.Buying a franchise seems to be a pretty good idea, however it is no guarantee for success in your career. If you choose this career path you will need to do some due diligence and check out the franchise or and the business model to make sure it is a viable concept and you will make money. Not all franchisee
One summer Sunday afternoon, four guys in their thirties were relaxing with a few beers watching the cricket at the local pub. They were having a great time "downing scooners", yelling out their own play-by-play commentary of the televised proceedings.
When the cricket match stopped for lunch, two beautiful, blonde, promotions girls walked into the bar. They walked up to the guys and the most scantily clad of the two leant over them and said, "Hi fellas. Having a great time?", with a big smile and a flirtatious look. "Would any of you like to buy a can of the new X brand Bourbon?"
Six sets of eyes popped out of their owner's heads and you could hear them all saying, "Yep. Yep. I'll 'ave one." (I've cleaned up the language a little).
After the girls had gone and all of the "ogling" had finished, one of the blokes said to the others, "Anyone want my bourbon? I hate the stuff."
The responses from around the table were ...
"Nahh mate! Can't stomach it either. It's rubbish."
"Nahh, not me either."
"Nope. I'll stick with me beer."
Now, why did six guys each buy a can of Bourbon when they each knew they didn't like the drink?
... because they were attracted to the person selling it.
I'm sure you've seen or been in similar situations before ... when you have bought a product or service simply because you liked the person selling it NOT because it was the best product for your needs.
It's true, sex sells every day of the week and so does charisma.
Have you ever been to a party and seen a certain person walk into the room and the whole crowd sto
People lose control of meetings because they prepare ineffective agenda. Here's how to make sure that your meetings run the way that you want.1) Put the goals for the meeting on the top of the agenda. These should appear as headlines above each major part of the agenda. They serve to tell everyone what you want to accomplish during the meeting.2) Describe the outcomes for each goal. That is, tell people what will happen as a result of completing the goals for the meeting. These are the benefits (or incentives) for achieving the goals. Note: these can be left off of the agenda if you describe them briefly as part of introducing each goal.3) Calculate the
Six sets of eyes popped out of their owner's heads and you could hear them all saying, "Yep. Yep. I'll 'ave one." (I've cleaned up the language a little).
After the girls had gone and all of the "ogling" had finished, one of the blokes said to the others, "Anyone want my bourbon? I hate the stuff."
The responses from around the table were ...
"Nahh mate! Can't stomach it either. It's rubbish."
"Nahh, not me either."
"Nope. I'll stick with me beer."
Now, why did six guys each buy a can of Bourbon when they each knew they didn't like the drink?
... because they were attracted to the person selling it.
I'm sure you've seen or been in similar situations before ... when you have bought a product or service simply because you liked the person selling it NOT because it was the best product for your needs.
It's true, sex sells every day of the week and so does charisma.
Have you ever been to a party and seen a certain person walk into the room and the whole crowd st
You'd think we'd know by now -- just because someone is fantastic at doing something... doesn't mean they're equally as good at managing others to do that same thing.After all, the skill set required to practice a specific profession -- whether it's plumbing, hairdressing, engineering, selling, teaching, accounting or whatever -- is entirely different from the skill set required to manage people.Yet organizations persist in promoting "doers" into management roles. These promotions come with better-sounding titles, more money, more perquisites, more prestige and... more responsibility.And they involve doing less -- perhaps none -- of the "te
After the girls had gone and all of the "ogling" had finished, one of the blokes said to the others, "Anyone want my bourbon? I hate the stuff."
The responses from around the table were ...
"Nahh mate! Can't stomach it either. It's rubbish."
"Nahh, not me either."
"Nope. I'll stick with me beer."
Now, why did six guys each buy a can of Bourbon when they each knew they didn't like the drink?
... because they were attracted to the person selling it.
I'm sure you've seen or been in similar situations before ... when you have bought a product or service simply because you liked the person selling it NOT because it was the best product for your needs.
It's true, sex sells every day of the week and so does charisma.
Have you ever been to a party and seen a certain person walk into the room and the whole crowd st
Pay per click is great! But it’s so much work.You can’t or don’t want to manage all your own pay per click campaigns? Understandable. It requires a specific skill set and you have to stay on top of it.But how do you find a good pay per click (PPC) professional? What questions do you ask ahead of time to make sure you get the right consultant?I do this for a living... so I can tell you from the inside what's required.7 Important Pay Per Click skills and characteristics:* Obsession with metrics and split-testing * Good copywriting skills * Strategic, process-oriented thinking * Organization, attention to detail, repor
"Nahh, not me either."
"Nope. I'll stick with me beer."
Now, why did six guys each buy a can of Bourbon when they each knew they didn't like the drink?
... because they were attracted to the person selling it.
I'm sure you've seen or been in similar situations before ... when you have bought a product or service simply because you liked the person selling it NOT because it was the best product for your needs.
It's true, sex sells every day of the week and so does charisma.
Have you ever been to a party and seen a certain person walk into the room and the whole crowd st
As you will soon find out when looking for a position in a new field is to quantify the skills (tasks that you are particularly good at) and then communicating them in either written or verbal form to a new employer.By matching your skills to those that are used in a variety of different works settings may be able to help you match your skills which would result in you finding the right position for you.Firstly you need to actually determine what skills you have and will help in ensuring that you become the candidate who will get the job that you have applied for. However the skills that you are talking about do not necessarily have to be ones that have come f
It's true, sex sells every day of the week and so does charisma.
Have you ever been to a party and seen a certain person walk into the room and the whole crowd stops and takes notice?
Someone who owns the room. Someone who is captivating to listen to. Captivating to watch.
Someone who radiates this aura of power yet approachability and at the same time appears to be really "into you".
Everyone likes this person. You know the type of person I'm talking about.
Now - imagine that person is YOU as seen through the words you write on a page. Your copy exudes charisma.
Charisma is something that works really well in copy.
If you can make your copy so charismatic that your reader thinks of you as their new best friend, how many extra responses do you think your marketing material will produce? A lot.
With direct response copy YOU as the writer have the power to seduce your audience so they want to buy YOU and not just the product.
I'm sure you have seen charismatic or "sexy" businesses that draw in customers like ants to a breadcrumb.
You know the ones ... the businesses that have an intoxicating brand.
Virgin Blue and most of the Virgin companies have a sexy image. Many people want to be Virgin customers just because they love the Virgin brand. The product itself (in many cases) isn't that special. They're buying the cheeky, adventurous Virgin image.
How to Add Charisma to Your Copy
In the last les
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