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Case Upon - The Howl --- Monthly Newsletter -- Issue #1
Anyone who has spent time in software development organizations knows that some teams seem to achieve superhuman productivity, and some teams just can’t seem to get anything done. I think that the ratio of productivity can be hundreds to one, no matter how you measure it. What is it about Highly Effective Teams that lets them make so much progress with so little effort? Here are some the characteristics of these super-teams. Highly Effective Teams have effective leaders – and followers Leaders of Highly Effective Teams know their team members well, and how to give their teams direction and get compliance by motivating each individual in his or her most effective way. Leaders may step aside to let a team member with more experience take the lead for a particular task. Team members are comfortable taking direction from more than one source at a time, sorting out the priorities and contradictions, and doing the right thing with a minimum of supervision. Highly Effective Teams share an explicit goal Each team member may have his or her own personal goals, but all the team members understand the common goal, because they all helped to define it. Team members are willing to temporari
This article will explore the principles behind media planning. After all the research and strategizing has been carried out by a business the next stage they have to face is to start promoting what they are offering to their potential new customers.Certainly the most important weapon in any company's bid to reach those new customers is a well-conceived advertising campaign. It is therefore essential that they spend time planning it.When it comes to producing a well conceived media advertising planning strategy there are certain things that need to be looked at.Today there are a number of different ways in which a business can get their message across to their customers. They could if they want use the television, newspapers, magazines as well as the radio.Plus they may want to consider see what ways they can advertise their business on the internet. However which ever media advertising method they decide to do they will also need to be aware of their budget constraints.In order to plan their advertising campaigns correctly there are 3 questions that any good media planner should be asking themselves.1. What is the right mix of media to use for the campaign?2. Which of any of the
This initial groundbreaking issue contains:
What’s the Rave about RONA?
Client Corner ---- Questions and comments from the industry – The Cry-Baby Sales Person
Are Employees Really Your Most Precious Asset?
I have yet to walk into a distributor during my thirty five years in the industry that didn’t have some form of this statement about the value of employees printed somewhere. A mission statement, in their employee handbook, on a poster on the wall, the company newsletter and even in the strategic plan for the very few that actually have a strategic plan. However, when I think about it, I almost want to puke. Why? Because the majority of the distributors that ma
Multiple factors encourage the global brands to enter into master franchising arrangements for India including benefit of acquaintance of the master franchisee with local environment; local sales and marketing expertise of the master franchisee; ready availability of sales and marketing channels; reduced investment; sharing of expenses; negligible government approvals; no requirement to recruit local workforce and consequently lower financial risk. Further, the regulatory restriction on retail trading by foreign companies is a major factor for boom of master franchising arrangements in India.Master Franchising Agreements:Due to the nature of the business and consideration involved, the Master Franchise Agreements are fairly complex documents. A typical master franchise arrangement enables the master franchisee to develop the business in the territory under the franchisor’s brand name and trademark with or without permission to manufacture the products locally, provides guidelines for operation of business and specifies returns for the franchisor. Depending on the arrangement, a Master Franchise Agreement would ordinarily govern:· Permission and restrictions on use of trademark within the territory;· Transfer o
This initial groundbreaking issue contains:
What’s the Rave about RONA?
Client Corner ---- Questions and comments from the industry – The Cry-Baby Sales Person
Are Employees Really Your Most Precious Asset?
I have yet to walk into a distributor during my thirty five years in the industry that didn’t have some form of this statement about the value of employees printed somewhere. A mission statement, in their employee handbook, on a poster on the wall, the company newsletter and even in the strategic plan for the very few that actually have a strategic plan. However, when I think about it, I almost want to puke. Why? Because the majority of the distributors that m
Do you know how to design and deploy a marketing campaign?Even if your ad budget is small you should still plan and measure the results of you advertising. This process is the key to your ultimate success.You see, there are two types of advertising. The first is broadcast marketing. This category includes TV and radio commercials. While broadcast ads can be effective, they are very expensive and almost impossible to measure.And you can’t manage what you can’t measure.Which brings us to direct marketing. These ads are sent directly to your prospects. Sales letters, coupons, and order ready websites are some examples of this type of ad. But the truth is, any ad that you can accurately measure the results of falls into the category of direct marketing.The advantage of direct marketing is that it is more science than art. You can key every ad you use and measure the real world results exactly.This is huge. Through trial and error you can test the effectiveness of your ads. Over time you can gradually improve the pulling power. Eventually you’ll have a set of ads that work really well.More sales for less money.To get there you must key
What’s the Rave about RONA?
Client Corner ---- Questions and comments from the industry – The Cry-Baby Sales Person
Are Employees Really Your Most Precious Asset?
I have yet to walk into a distributor during my thirty five years in the industry that didn’t have some form of this statement about the value of employees printed somewhere. A mission statement, in their employee handbook, on a poster on the wall, the company newsletter and even in the strategic plan for the very few that actually have a strategic plan. However, when I think about it, I almost want to puke. Why? Because the majority of the distributors that m
A postcard may look deceptively simple and rather low on the ladder of publicity media. Nevertheless, for those who have realized the power it carries, a postcard is one of the most effective and direct means of getting your message across – whether it is to announce a new grand sale of the season, information about your internet presence, details about a particular issue that needs to drum up public awareness or just a message of any kind.A postcard, as defined in postal terminology, is a typically rectangular piece of thick paper or thin cardboard intended for writing and mailing without the need for an envelope and at a lower rate than a regular letter. While postcards are generally issued by post offices, they can also be printed by private companies, individuals or even large organizations provided they adhere to the physical specifications and other guidelines laid down by the postal department. The collecting and study of postcards is termed deltiology.Custom postcards can be printed using a traditional offset press, using film. To make its presence felt a postcard must necessarily have a striking and colorful image. Compared to most other media of advertising, postcards are easily produced and the biggest advantage
There has never been a speedier method or a method that gets the word out to others better than simply word of mouth. People love to chat with one another. They really enjoy being able to be the first to share new information to someone. When someone is looking for a business service, they most often turn to the advice of trusted colleagues and friends to reference them in the right direction. Your business could be the one that springs to mind and gets referenced to others if you have played your marketing cards right. Market your business by gifting your contacts with promotional merchandise. These gifts to contacts are actually a gift to your business, a gift that keeps giving back to you over and over again.You market your business by gifting contacts with promotional merchandise. They in turn will market your business to their contacts and them to theirs, and the cycle continues running endlessly. What other method of corporate marketing do you know of that can do this at next to nil in costs? Promotional merchandise is a cheap alternative to business marketing that does not involve cheaply constructed merchandise, but rather quality promotional merchandise you can feel good about gifting contacts with. In fact, you can find
Listen carefully, if you don’t treat your employees like your most important asset --- Then they certainly will not act nor will they perform like your most important asset. And that means you are missing the greatest opportunity in the world to leverage talent in creating competitive advantage in your market place. Make no mistake, it is your employees that create core competencies and core competencies create competitive advantage.
Kudos to every distributor out there that has figured this out but you are in the minority. Treating your employees as your most precious asset is not a mystery. It’s not rocket science. It’s actually fairly simple. WARNING! Lip Service about it isn’t good enough. Putting it in your mission statement, posting it on the wall, publishing it in t
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