Advertising: Friend, not Foe!
They say advertising is excessive: it interrupts TV series, preceding movie shows and dominating music award ceremonies. Some even lament that advertising not only occupies the media, but is also present everywhere else; the latest music editor softwares could be seen at bus shelters

China Goes Nuclear! U.S. to Engineer
China, the worlds future super power, is slated to build four nuclear power plants with the help of the U.S. based Westinghouse Electric Company and the Shaw Group Inc. The value of this deal ranges from $5-8 billion dollars and will help the U.S. in their $202 billion dollar trade deficit with China.Fundraising for a large campaign, like a capital or endowment campaign, usually involves asking for large amounts of money from a smaller group of donors. These big asks are important because of the size of the potential contributions and because of the limited amount of donors who can contribute. Failing to convert one ask can have significant consequences, thus it is important to use an ask technique likely to succeed. Face-to-face solicitation is that technique.

Face-to-face meetings with prospects are most effective for your fundraising efforts if two representatives of your organization meet with a single donor - ideally, the meeting will include the donor, the development director and a board member the donor knows. Meetings between a single representative and the prospect also are effective, however.

There are four components of the face to face ask: the opening; the involvement; the presentation; and the ask. During the op

of the size of the potential contributions and because of the limited amount of donors who can contribute. Failing to convert one ask can have significant consequences, thus it is important to use an ask technique likely to succeed. Face-to-face solicitation is that technique.

Face-to-face meetings with prospects are most effective for your fundraising efforts if two representatives of your organization meet with a single donor - ideally, the meeting will include the donor, the development director and a board member the donor knows. Meetings between a single representative and the prospect also are effective, however.

There are four components of the face to face ask: the opening; the involvement; the presentation; and the ask. During the o

to use an ask technique likely to succeed. Face-to-face solicitation is that technique.

Face-to-face meetings with prospects are most effective for your fundraising efforts if two representatives of your organization meet with a single donor - ideally, the meeting will include the donor, the development director and a board member the donor knows. Meetings between a single representative and the prospect also are effective, however.

There are four components of the face to face ask: the opening; the involvement; the presentation; and the ask. During the o

sentatives of your organization meet with a single donor - ideally, the meeting will include the donor, the development director and a board member the donor knows. Meetings between a single representative and the prospect also are effective, however.

There are four components of the face to face ask: the opening; the involvement; the presentation; and the ask. During the o

representative and the prospect also are effective, however.

There are four components of the face to face ask: the opening; the involvement; the presentation; and the ask. During the opening, the representatives are introduced to the donor. This generally takes place weeks or before the other steps. The involvement is a conversation between the representatives and the donor about the organization, and, almost anything else the donor wants to talk about. This conversation can take place during the course of the face to face meeting or prior to it. The presentation and the ask both occur during the actual meeting. The presentation is the part where organizational representatives explain the needs of the organization, and the ask is when the prospect is asked to make the donation.

After the representatives make the ask, they should say nothing else during the course of the meeting. Make the ask once and only once. Resist the urge to