ght of global events. Although it frequently angers Muslims, and evokes protest and condemnation, it is unlikely to go away. Nevertheless, as Muslims our concern is legitimate and the matter requires Coverage of Muslims and Islam is a bread and butter media commodity. First amendment guarantees and free speech provisions in western countries limit censorship based upon sensitivities of a particular religious group. Favorable coverage and dispassionate, objective editorial regarding Muslims and Islam is not an entitlement in the real world of the free press. Such is usually accomplished through paid advertising. Journalistic integrity competes with ratings and circulation value, and responsible reporting from one perspective is unwarranted media bias from another. Such happens when people think for themselves. Thus, it stands to reason that negative portrayal and contemptuous commentary of Muslims, and Islam in western media is an inextricable certainty of the industry, particularly in light of global events. Although it frequently angers Muslims, and evokes protest and condemnation, it is unlikely to go away. Nevertheless, as Muslims our concern is legitimate and the matter requires ar religious group. Favorable coverage and dispassionate, objective editorial regarding Muslims and Islam is not an entitlement in the real world of the free press. Such is usually accomplished through paid advertising. Journalistic integrity competes with ratings and circulation value, and responsible reporting from one perspective is unwarranted media bias from another. Such happens when people think for themselves. Thus, it stands to reason that negative portrayal and contemptuous commentary of Muslims, and Islam in western media is an inextricable certainty of the industry, particularly in light of global events. Although it frequently angers Muslims, and evokes protest and condemnation, it is unlikely to go away. Nevertheless, as Muslims our concern is legitimate and the matter requires paid advertising. Journalistic integrity competes with ratings and circulation value, and responsible reporting from one perspective is unwarranted media bias from another. Such happens when people think for themselves. Thus, it stands to reason that negative portrayal and contemptuous commentary of Muslims, and Islam in western media is an inextricable certainty of the industry, particularly in light of global events. Although it frequently angers Muslims, and evokes protest and condemnation, it is unlikely to go away. Nevertheless, as Muslims our concern is legitimate and the matter requires ink for themselves. Thus, it stands to reason that negative portrayal and contemptuous commentary of Muslims, and Islam in western media is an inextricable certainty of the industry, particularly in light of global events. Although it frequently angers Muslims, and evokes protest and condemnation, it is unlikely to go away. Nevertheless, as Muslims our concern is legitimate and the matter requires ght of global events. Although it frequently angers Muslims, and evokes protest and condemnation, it is unlikely to go away. Nevertheless, as Muslims our concern is legitimate and the matter requires attention. The question is what type of attention?

Despite condemnation, various public relations overtures, civil rights actions and legal maneuvers, the anti-Muslim comment has not vanished. When will it end? How can we stop it? The truth is, there is no foreseeable end in sight, and if we continue to employ the same reactionary methods to change public opinion, or quell anti-Muslim statements, the problem will only exacerbate. Part of the conundrum is our reluctance to assume collective accountability for our condition. Another cause of the problem is conspicuous absence of Quranic and Prophetic guidance in our choice of tactics.

Slander, ill treatment, and negative perception of Muslims are not simply public relation challenges requiring conventional image re-tooling. Or a m