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Case Upon - No, Iraq is not like Vietnam-Yes, Iraq is like Vietnam
The Writer's Journey
The writer’s journey is paved with bumpy roads, sharp curves and a lot of dead-ends. If you write to live you are probably paying the rent. If you live to write, probably someone else is paying the rent. Having done both I believe that if you are doing what fulfills you, nature will support you and you will succeed. The true blessing, however, is when you are fulfilled simply by the act of doing it. I once interviewed a Benedictine Monk at his abbey in Baltimore, Maryland. An amateur sculptor, he invited me to see his studio in a shed behind the main building. During our chilly walk through the bare March gardens, I asked him what was the goal of his monastic life; what did he hope to accomplish when he could serve so many suffering people by being out in the world. A handsome, soft-spoken middle-aged man with a happy face and an inner light, he replied, “It isn’t the goal. It’s the journey. My life’s journey is inward and no less difficult than yours.” In our few hours together he gave me much to ponder—about journeys and goals and the vast differences between the two things writers must deal with—information and wisdom. For example, while information is the journalist’s lifeline, it is the journalist’s responsibility to get it straight. With myriad means of gathering information today, getting the facts right should be relatively easy. Tell that to Dan Rather. Maybe if CBS hadn’t rushed to get the story, they would have gotten the story straight. The fiction writer also has to get the facts straight. A story that takes place in seventeenth century Japan must taste
read of communism. Democratic President Lyndon Johnson fabricated the Gulf of Tonkin incident to justify a full-scale war.
The writer’s journey is paved with bumpy roads, sharp curves and a lot of dead-ends. If you write to live you are probably paying the rent. If you live to write, probably someone else is paying the rent. Having done both I believe that if you are doing what fulfills you, nature will support you and you will succeed. The true blessing, however, is when you are fulfilled simply by the act of doing it. I once interviewed a Benedictine Monk at his abbey in Baltimore, Maryland. An amateur sculptor, he invited me to see his studio in a shed behind the main building. During our chilly walk through the bare March gardens, I asked him what was the goal of his monastic life; what did he hope to accomplish when he could serve so many suffering people by being out in the world. A handsome, soft-spoken middle-aged man with a happy face and an inner light, he replied, “It isn’t the goal. It’s the journey. My life’s journey is inward and no less difficult than yours.” In our few hours together he gave me much to ponder—about journeys and goals and the vast differences between the two things writers must deal with—information and wisdom. For example, while information is the journalist’s lifeline, it is the journalist’s responsibility to get it straight. With myriad means of gathering information today, getting the facts right should be relatively easy. Tell that to Dan Rather. Maybe if CBS hadn’t rushed to get the story, they would have gotten the story straight. The fiction writer also has to get the facts straight. A story that takes place in seventeenth century Japan must taste
b. Iraq- Isl
Publicity For Your Sales Success
You can get literally thousands and thousands of dollars in real and perceived income for your sales career by adding a publicity element into your overall marketing program. If you want your sales career to prosper and profit, then take the time to master publicity. With publicity, you can easily position yourself as the expert in your market, win public and industry recognition and respect, and turn the credibility factor that you get from the media into revenue for yourself.Customers buy from someone they believe is trustworthy. One of the ways to gain that trust is to position yourself as a industry expert and a valuable resource. Publicity can offer your sales efforts what I call the “halo effect.” By becoming a recognized resource, you acquire a significant level of trust that will decrease buying resistance, close more sales and larger transactions, and increase customer loyalty and confidence.Media Coverage Means MoneyYour prospects form opinions, positive or negative, based on what they hear and see in print, on television, and on the radio about your company. Why not get some of that publicity for yourself - especially if your company isn’t doing anything about it? When you recognize the importance of your own personal media attention and harness PR power, you’ll place yourself head and shoulders above your sales competition.Think of these two brief scenarios:Salesperson One: makes his/her own cold calls (must not be busy enough to be selling all the time), sets up an appointment and then goes to that appointment with a few brochures, a notebook and calendar in hand in hopes of making
I found 22 ways the wars are dissimilar and 15 ways that they are similar. (A long post but a quick read.)You can get literally thousands and thousands of dollars in real and perceived income for your sales career by adding a publicity element into your overall marketing program. If you want your sales career to prosper and profit, then take the time to master publicity. With publicity, you can easily position yourself as the expert in your market, win public and industry recognition and respect, and turn the credibility factor that you get from the media into revenue for yourself.Customers buy from someone they believe is trustworthy. One of the ways to gain that trust is to position yourself as a industry expert and a valuable resource. Publicity can offer your sales efforts what I call the “halo effect.” By becoming a recognized resource, you acquire a significant level of trust that will decrease buying resistance, close more sales and larger transactions, and increase customer loyalty and confidence.Media Coverage Means MoneyYour prospects form opinions, positive or negative, based on what they hear and see in print, on television, and on the radio about your company. Why not get some of that publicity for yourself - especially if your company isn’t doing anything about it? When you recognize the importance of your own personal media attention and harness PR power, you’ll place yourself head and shoulders above your sales competition.Think of these two brief scenarios:Salesperson One: makes his/her own cold calls (must not be busy enough to be selling all the time), sets up an appointment and then goes to that appointment with a few brochures, a notebook and calendar in hand in hopes of making
NO. Iraq is not like Vietnam.
1. What US leaders got us into the war?
a. Vietnam- Democratic Presidents Kennedy and Johnson. Did you say Republican President Nixon? Liberal revisionist history has painted this war as Nixon's war.
b. Iraq- Republican President George W. Bush.
2. How did the war start?
a. Vietnam- The US slowly increased their military presence in South Vietnam during the Cold War in order to stop the spread of communism. Democratic President Lyndon Johnson fabricated the Gulf of Tonkin incident to justify a full-scale war.
b. Iraq- Isla
SEO - Persuasive Writing is Organic SEO
Good persuasive copywriting is what is called a natural or organic SEO. This is because good copywriting is very focused on one niche, making the entire article in service of just a few keywords.The whole point of persuasive writing is to create an argument. In your case the argument should be about anyone buy your products or services over anybody else's. You need to use logic and reason to persuade your reader to adopt your point of view. The argument must always use sound reasoning and solid evidence (such as facts and quotes from experts and studies.)Before you sit down and write consider the following principles of persuasive writing:- Establish a problem that is addressed by your products or services. What is the problem and what is your position? How does your product or service provide a solution to this common problem?- Decide if at first your audience will agree with you disagree with you or is neutral about your product. The more resistant you think they will be to your new ideas, the more facts, quotes and logical arguments you are going to have to come up with to justify why they should buy YOUR service.- Research your topic. You must prove specific and convincing evidence by going beyond your own knowledge and experience to justify your claims. You may have to interview satisfied customers or experts to support the fact that your products and services are needed and legitimate.Structure your writing so that it is supported by effective arguments. To compose effective arguments you need to remember that:- Your argument must be debatable - You must be able to understand
m.Good persuasive copywriting is what is called a natural or organic SEO. This is because good copywriting is very focused on one niche, making the entire article in service of just a few keywords.The whole point of persuasive writing is to create an argument. In your case the argument should be about anyone buy your products or services over anybody else's. You need to use logic and reason to persuade your reader to adopt your point of view. The argument must always use sound reasoning and solid evidence (such as facts and quotes from experts and studies.)Before you sit down and write consider the following principles of persuasive writing:- Establish a problem that is addressed by your products or services. What is the problem and what is your position? How does your product or service provide a solution to this common problem?- Decide if at first your audience will agree with you disagree with you or is neutral about your product. The more resistant you think they will be to your new ideas, the more facts, quotes and logical arguments you are going to have to come up with to justify why they should buy YOUR service.- Research your topic. You must prove specific and convincing evidence by going beyond your own knowledge and experience to justify your claims. You may have to interview satisfied customers or experts to support the fact that your products and services are needed and legitimate.Structure your writing so that it is supported by effective arguments. To compose effective arguments you need to remember that:- Your argument must be debatable - You must be able to understand
1. What US leaders got us into the war?
a. Vietnam- Democratic Presidents Kennedy and Johnson. Did you say Republican President Nixon? Liberal revisionist history has painted this war as Nixon's war.
b. Iraq- Republican President George W. Bush.
2. How did the war start?
a. Vietnam- The US slowly increased their military presence in South Vietnam during the Cold War in order to stop the spread of communism. Democratic President Lyndon Johnson fabricated the Gulf of Tonkin incident to justify a full-scale war.
b. Iraq- Isl
Who are You Calling a Moron
A recent chat with a friend reminded me of a copywriting lesson I learned long ago, in a place far-far way (Philly): Never insult your audience. Easier said than done? Perhaps. We know there's a fine line between insulting your audience and completely alienating them. Thank God there's a solution:Give your copy the "moron" test. I learned this during my days at a large business-to-business newsletter publishing company. We'd give our headlines a test to see if we could put an insulting name at the end of them - in turn killing off the headline.Here's an example:Have You Complied with HR 1091?Try adding "moron" to the end of that question. Flows pretty nicely doesn't it? It's almost like you're a school teacher with a ruler standing over the reader.You can change it to:HR 1091 Requires Compliance by Jan. 1Using this fact-based approach lets the reader ask his or her own compliance questions. Give the information or the germ of an idea and allow the reader to follow up on his or her own. We want to inspire thought and then subtly direct action.Though I gave a headline as an example, you can apply the "moron" test to any part of your copy, especially any questions.What's the difference between an insult and a gentle nudge in your product or service's direction? I've seen a few campaigns (via e-mail) where it's obvious the goal is to shame the reader into action. An e-mail I recently received from expert e-mail marketer, Stephen Pierce of the Whole Truth read, "Have you done this yet?"Moron could easily be added to the end of that questi
Nixon? Liberal revisionist history has painted this war as Nixon's war.
A recent chat with a friend reminded me of a copywriting lesson I learned long ago, in a place far-far way (Philly): Never insult your audience. Easier said than done? Perhaps. We know there's a fine line between insulting your audience and completely alienating them. Thank God there's a solution:Give your copy the "moron" test. I learned this during my days at a large business-to-business newsletter publishing company. We'd give our headlines a test to see if we could put an insulting name at the end of them - in turn killing off the headline.Here's an example:Have You Complied with HR 1091?Try adding "moron" to the end of that question. Flows pretty nicely doesn't it? It's almost like you're a school teacher with a ruler standing over the reader.You can change it to:HR 1091 Requires Compliance by Jan. 1Using this fact-based approach lets the reader ask his or her own compliance questions. Give the information or the germ of an idea and allow the reader to follow up on his or her own. We want to inspire thought and then subtly direct action.Though I gave a headline as an example, you can apply the "moron" test to any part of your copy, especially any questions.What's the difference between an insult and a gentle nudge in your product or service's direction? I've seen a few campaigns (via e-mail) where it's obvious the goal is to shame the reader into action. An e-mail I recently received from expert e-mail marketer, Stephen Pierce of the Whole Truth read, "Have you done this yet?"Moron could easily be added to the end of that questi
b. Iraq- Republican President George W. Bush.
2. How did the war start?
a. Vietnam- The US slowly increased their military presence in South Vietnam during the Cold War in order to stop the spread of communism. Democratic President Lyndon Johnson fabricated the Gulf of Tonkin incident to justify a full-scale war.
b. Iraq- Isl
Testing the Efficiency of Free Classified Ads
Without testing you will never know how good or how bad your ads performed. Before the advent of internet, advertisers used to test classified ads quality using certain techniques. However, there were no such things called free classified ads then.Free or paid, you are spending your time with classified ads and you need results from paid or free classified ads. Even in case you are getting an opportunity to list your product for free, you still need to test the effectiveness of the free offline or online classified ads.The techniques that advertisers employed to test the success rate of an ad were quite simple. To test the effectiveness of the words used or to test which paper give maximum mileage to the ad, advertisers use specific telephone numbers or post box numbers.By noticing which extension phone ringed the most and which post boxes filled up, they could measure the effectiveness of the ad. For each specific ad, they used to give a telephone number with a certain extension number. The extension number is their code for an advertisement that appeared on a specific newspaper.With free online classified ads, it is easier to trace the effectiveness of an ad. Checking the server statistics, one can identify which ads performed well and which sites were good for classified ads placement.Always have two sets of classified ads copy. Continuously test both the copies under similar conditions. Identify the one that performs better.Don't throw away the less performing ad. Give the second classified ad copy some modifications. Again test the two ads by exposing both of them before the prospective cu
the war start?
Without testing you will never know how good or how bad your ads performed. Before the advent of internet, advertisers used to test classified ads quality using certain techniques. However, there were no such things called free classified ads then.Free or paid, you are spending your time with classified ads and you need results from paid or free classified ads. Even in case you are getting an opportunity to list your product for free, you still need to test the effectiveness of the free offline or online classified ads.The techniques that advertisers employed to test the success rate of an ad were quite simple. To test the effectiveness of the words used or to test which paper give maximum mileage to the ad, advertisers use specific telephone numbers or post box numbers.By noticing which extension phone ringed the most and which post boxes filled up, they could measure the effectiveness of the ad. For each specific ad, they used to give a telephone number with a certain extension number. The extension number is their code for an advertisement that appeared on a specific newspaper.With free online classified ads, it is easier to trace the effectiveness of an ad. Checking the server statistics, one can identify which ads performed well and which sites were good for classified ads placement.Always have two sets of classified ads copy. Continuously test both the copies under similar conditions. Identify the one that performs better.Don't throw away the less performing ad. Give the second classified ad copy some modifications. Again test the two ads by exposing both of them before the prospective cu
a. Vietnam- The US slowly increased their military presence in South Vietnam during the Cold War in order to stop the spread of communism. Democratic President Lyndon Johnson fabricated the Gulf of Tonkin incident to justify a full-scale war.
b. Iraq- Isl
Cheap Property for Sale – Maximizing Your Investment Capital for Huge Gains
Cheap property for sale is a great way to make long term capital gains but most investors make common mistakes and have know idea on how to turn the above into 30 – 100% profits or more.Read the simple guidelines below for buying cheap property for sale and you could be on the way to huge gains.1. Look for fair value propertyDon’t ever buy the cheapest property you can find, it’s cheap for a reason no one wants it.Instead look for property that is fairly priced and has solid reasons to rise in value.For example1. Infrastructure changes, like new roads, marina’s, railways, airports etc are being are due to be built and will increase the attractiveness of the area.2. The area is adjacent to a booming area and you expect overspill.NEVER BUYIf there are not solid reasons for the property to rise.You will get it cheaper, but you probably won’t make money.Pay a bit more and you will get better growth and lower risk3. Buy a Bull marketAt present in many countries with interest rates starting to bite ( like the USA) Its getting harder to make money.So do what many foreign investors are doing, buy cheap property for sale overseas in countries that are close and stable.Getting the big gainsFor example making 30 – 100% gains in a market like the US on your investment capital is hard if not impossible in the current economic climate, however overseas not only can you buy property cheaper, you can get bigger gains.In effect you get more bang for your buck.Costa Rica has been providing this for years and an example will ill
read of communism. Democratic President Lyndon Johnson fabricated the Gulf of Tonkin incident to justify a full-scale war.
Cheap property for sale is a great way to make long term capital gains but most investors make common mistakes and have know idea on how to turn the above into 30 – 100% profits or more.Read the simple guidelines below for buying cheap property for sale and you could be on the way to huge gains.1. Look for fair value propertyDon’t ever buy the cheapest property you can find, it’s cheap for a reason no one wants it.Instead look for property that is fairly priced and has solid reasons to rise in value.For example1. Infrastructure changes, like new roads, marina’s, railways, airports etc are being are due to be built and will increase the attractiveness of the area.2. The area is adjacent to a booming area and you expect overspill.NEVER BUYIf there are not solid reasons for the property to rise.You will get it cheaper, but you probably won’t make money.Pay a bit more and you will get better growth and lower risk3. Buy a Bull marketAt present in many countries with interest rates starting to bite ( like the USA) Its getting harder to make money.So do what many foreign investors are doing, buy cheap property for sale overseas in countries that are close and stable.Getting the big gainsFor example making 30 – 100% gains in a market like the US on your investment capital is hard if not impossible in the current economic climate, however overseas not only can you buy property cheaper, you can get bigger gains.In effect you get more bang for your buck.Costa Rica has been providing this for years and an example will ill
b. Iraq- Islamofascists slowly increased worldwide terrorist attacks against the US and other western governments. After 9/11 President Bush justified a full-scale war based on Iraqi support of al-Qaeda and Iraqi possession and historic use of weapons of mass destruction.
3. Who ended the war?
a. Vietnam- Republican President Richard Nixon authorized peace talks and withdrew US forces in 1973 with a promise to the South Vietnamese government to provide financial and military equipment if North Vietnam attacked again. North Vietnam attacked again in 1975 and
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