Recruiting The Right People - Nine Key Strategies
Many small businesses struggle to recruit the right people.They consequently spend excessive ammounts of time and energy on recruitment and training activities instead of growing their businesses.However, finding the right people on a consistent basis is not a question of luck - but about taking some specific actions:1. Construct a powerful visionPeople are drawn to businesses that know whe

A Look at Weight Loss Infomercials
Only in America could billions of dollars be made selling weight loss products to people who need to shed a few extra pounds. In a world full of starving people, Americans seem to have emerged as a nation of overfed, under exercised fatties who can’t put down that bag of potato chips, stop eating that ice cream or refuse that second (or third?) helping of pasta. America’s weight problem – historically solved by eating

Strategic Communications - Don't Just Listen, Listen & Hear!
Almost every day we encounter an ad, a slogan, or some other communication that admonishes us to Listen! Entire ad campaigns have been built around a theme that tells the world that they listen to their customers. And I agree that listening is a very powerful way to connect with another person. That being said, I firmly believe that listening is only part of the power. The real power comes when we LISTEN & HEAR!em on her to do list completed. She
*attends several networking functions every week,
*collects business cards,
*follows up with letters about her business,
*makes all necessary phone calls,
*and does her paperwork in the middle of the night.

Customers are delighted with her services, and her business seems to be thriving, but she isn't. She is "losing it!" She is exhausted and burned out. She keeps promising her husband and children that she will take time off, but whenever she does, all she can do is sleep.

Six months after she started her business, her chronic sinus infection became so bad that her doctor suggested surgery.

Allison decided that it made sense to run her business from her home. She dutifully prepared a business plan under the guidance of her mentor. She, too, has a long to do list.

However, Allison has trouble getting started in the morning. She loves to linger over coffee, read the newspaper and do a morning exercise class. About eleven she reviews her list and gets to work.

She chooses the easy items so that she can get them out of the way. After a lunch break, and an extended phone conversation with a friend, she gets back to work. Just as she is really getting warmed up, the children arrive home from school and demand her attention.

Allison wonders why her business is getting off to such a slow start, and her savings are running out.

Renee and Allison each need to borrow some elements of the other's style.

Renee has created so much structure for herself that she almost literally has no room to breathe. She does not "have a life," only a business, and her body/mind system is breaking down under the strain. She needs to learn to prioritize and include her own personal and family needs on her to do list.

On the other hand, Allison treasures the life she is enjoying so much that she is unwilling to sacrifice very much of it to do the work necessary to make her business successful. She needs to follow the structure of her to do list and not abandon it each time something more enticing comes along.

Making these changes may be emotionally challenging for each of them. Renee derives much of her self-esteem from producing superb results, and Allison derives her satisfaction from not allowing anyone to tell her what to do, not even herself.

They will both need to reevalua

ronic sinus infection became so bad that her doctor suggested surgery.

Allison decided that it made sense to run her business from her home. She dutifully prepared a business plan under the guidance of her mentor. She, too, has a long to do list.

However, Allison has trouble getting started in the morning. She loves to linger over coffee, read the newspaper and do a morning exercise class. About eleven she reviews her list and gets to work.

She chooses the easy items so that she can get them out of the way. After a lunch break, and an extended phone conversation with a friend, she gets back to work. Just as she is really getting warmed up, the children arrive home from school and demand her attention.

Allison wonders why her business is getting off to such a slow start, and her savings are running out.

Renee and Allison each need to borrow some elements of the other's style.

Renee has created so much structure for herself that she almost literally has no room to breathe. She does not "have a life," only a business, and her body/mind system is breaking down under the strain. She needs to learn to prioritize and include her own personal and family needs on her to do list.

On the other hand, Allison treasures the life she is enjoying so much that she is unwilling to sacrifice very much of it to do the work necessary to make her business successful. She needs to follow the structure of her to do list and not abandon it each time something more enticing comes along.

Making these changes may be emotionally challenging for each of them. Renee derives much of her self-esteem from producing superb results, and Allison derives her satisfaction from not allowing anyone to tell her what to do, not even herself.

They will both need to reevalua

gets back to work. Just as she is really getting warmed up, the children arrive home from school and demand her attention.

Allison wonders why her business is getting off to such a slow start, and her savings are running out.

Renee and Allison each need to borrow some elements of the other's style.

Renee has created so much structure for herself that she almost literally has no room to breathe. She does not "have a life," only a business, and her body/mind system is breaking down under the strain. She needs to learn to prioritize and include her own personal and family needs on her to do list.

On the other hand, Allison treasures the life she is enjoying so much that she is unwilling to sacrifice very much of it to do the work necessary to make her business successful. She needs to follow the structure of her to do list and not abandon it each time something more enticing comes along.

Making these changes may be emotionally challenging for each of them. Renee derives much of her self-esteem from producing superb results, and Allison derives her satisfaction from not allowing anyone to tell her what to do, not even herself.

They will both need to reevalua

her to do list.

On the other hand, Allison treasures the life she is enjoying so much that she is unwilling to sacrifice very much of it to do the work necessary to make her business successful. She needs to follow the structure of her to do list and not abandon it each time something more enticing comes along.

Making these changes may be emotionally challenging for each of them. Renee derives much of her self-esteem from producing superb results, and Allison derives her satisfaction from not allowing anyone to tell her what to do, not even herself.

They will both need to reevaluate their priorities, and find a way to feel satisfied and happy with doing things differently. They will probably need friends, coaches, or support groups to help them sustain the necessary changes.

If you are or intend to become a business owner, you will need to steer a course between these extremes in order to have a business and have a life.