ng back to your website.

3. Catchy Domain Name

There is no better way to have your target visitors remember your website than with a catchy or very easy-to-recall domain name. Something sweet and short may prove to be invaluable. It doesn’t have to be directly related to the purpose of the site, although this helps. Because of their huge popularity, the search engine names seem to defy this wisdom, notably names such as Yahoo and Google, have no obvious bearing on their functions. It is worth thinking about your intended name well before you go on line to register.

Be prepared for the possibility that someone else has already thought of the name you want to use. Consider variations, and combining of (say) the first few letters of two or more words to form a unique name. For ex

Search engine optimization or SEO is one of the best and ultimately least expensive ways to drive targeted traffic to your website, be it a home based business or other. Achieving maximum monetization benefits for a well optimised website can yield significant long term earnings for the internet marketer. However, SEO-ing your site could prove very expensive, possibly thousands of dollars, if you are a complete newbie to the subject matter.

So for newbies and those others who may not yet know, you can obtain essential information on low cost SEO just about anywhere in the Internet. However, very few info sites will really show you how to resolve an affordable search engine optimization strategy.

Black Hat Tricks

You may have read about so called Black Hat Methods or other Secret tricks known to only a few savvy marketers. These, quite frankly, are the Kiss Of Death to SEO, and my advice would be to avoid them at all costs.

Do not imagine for a moment that the Search Engines are unaware of the scams, shams and trickery employed from time to time by the criminally minded in their misguided efforts to cheat their way to the top. If they were really anywhere near as good as what they claim to be, they wouldn’t need to cheat. As soon as these scams are identified the sites are black listed or banned by the search engines, so what is the point?

Isn’t it better to do it the right way, and keep the long term benefits of your genuine solid effort and work? So, you may ask what are the white hat methods?

1. Link exchanges

One cheap SEO method that can get you good results is through link exchanges or linking to and from other web sites. Depending on the websites that you would like to exchange links with, this tool could even cost you nothing at all. Contact the author or owner of the web site you want to have a link exchange with. You will be surprised with the eventual spiking up of your page ranking using this means of getting your website optimized. FFA (Free For All) pages are still widely used as a linking mechanism, but be aware that the over use of these by so many has just about, if not entirely, neutralised the perceived benefits. In fact, there are sufficient reports to the effect that the search engines are reacting negatively to FFA listings.

2. Write or acquire key word rich articles

Writing truly informative and keyword-rich (but not too much so) articles is one effective way to make your Internet Business more visible to both live viewers and the search engine ‘bots’. It's a case of writing your own articles, paying to have them written, or obtaining them from article directories. Article Directories are not all the same. Some allow you to post these articles on your website, without a fee, as long as you keep the article including the resource box or the author's by-line intact. It is important to avoid stuffing your articles with keywords. The sophisticated bots and the live readership are both well aware of when they are being deluged with key words, and neither of them responds well. The ease of reading and freshness of your articles also will determine whether or not your readers will keep on coming back to your website.

3. Catchy Domain Name

There is no better way to have your target visitors remember your website than with a catchy or very easy-to-recall domain name. Something sweet and short may prove to be invaluable. It doesn’t have to be directly related to the purpose of the site, although this helps. Because of their huge popularity, the search engine names seem to defy this wisdom, notably names such as Yahoo and Google, have no obvious bearing on their functions. It is worth thinking about your intended name well before you go on line to register.

Be prepared for the possibility that someone else has already thought of the name you want to use. Consider variations, and combining of (say) the first few letters of two or more words to form a unique name. For exa

et tricks known to only a few savvy marketers. These, quite frankly, are the Kiss Of Death to SEO, and my advice would be to avoid them at all costs.

Do not imagine for a moment that the Search Engines are unaware of the scams, shams and trickery employed from time to time by the criminally minded in their misguided efforts to cheat their way to the top. If they were really anywhere near as good as what they claim to be, they wouldn’t need to cheat. As soon as these scams are identified the sites are black listed or banned by the search engines, so what is the point?

Isn’t it better to do it the right way, and keep the long term benefits of your genuine solid effort and work? So, you may ask what are the white hat methods?

1. Link exchanges

One cheap SEO method that can get you good results is through link exchanges or linking to and from other web sites. Depending on the websites that you would like to exchange links with, this tool could even cost you nothing at all. Contact the author or owner of the web site you want to have a link exchange with. You will be surprised with the eventual spiking up of your page ranking using this means of getting your website optimized. FFA (Free For All) pages are still widely used as a linking mechanism, but be aware that the over use of these by so many has just about, if not entirely, neutralised the perceived benefits. In fact, there are sufficient reports to the effect that the search engines are reacting negatively to FFA listings.

2. Write or acquire key word rich articles

Writing truly informative and keyword-rich (but not too much so) articles is one effective way to make your Internet Business more visible to both live viewers and the search engine ‘bots’. It's a case of writing your own articles, paying to have them written, or obtaining them from article directories. Article Directories are not all the same. Some allow you to post these articles on your website, without a fee, as long as you keep the article including the resource box or the author's by-line intact. It is important to avoid stuffing your articles with keywords. The sophisticated bots and the live readership are both well aware of when they are being deluged with key words, and neither of them responds well. The ease of reading and freshness of your articles also will determine whether or not your readers will keep on coming back to your website.

3. Catchy Domain Name

There is no better way to have your target visitors remember your website than with a catchy or very easy-to-recall domain name. Something sweet and short may prove to be invaluable. It doesn’t have to be directly related to the purpose of the site, although this helps. Because of their huge popularity, the search engine names seem to defy this wisdom, notably names such as Yahoo and Google, have no obvious bearing on their functions. It is worth thinking about your intended name well before you go on line to register.

Be prepared for the possibility that someone else has already thought of the name you want to use. Consider variations, and combining of (say) the first few letters of two or more words to form a unique name. For ex

get you good results is through link exchanges or linking to and from other web sites. Depending on the websites that you would like to exchange links with, this tool could even cost you nothing at all. Contact the author or owner of the web site you want to have a link exchange with. You will be surprised with the eventual spiking up of your page ranking using this means of getting your website optimized. FFA (Free For All) pages are still widely used as a linking mechanism, but be aware that the over use of these by so many has just about, if not entirely, neutralised the perceived benefits. In fact, there are sufficient reports to the effect that the search engines are reacting negatively to FFA listings.

2. Write or acquire key word rich articles

Writing truly informative and keyword-rich (but not too much so) articles is one effective way to make your Internet Business more visible to both live viewers and the search engine ‘bots’. It's a case of writing your own articles, paying to have them written, or obtaining them from article directories. Article Directories are not all the same. Some allow you to post these articles on your website, without a fee, as long as you keep the article including the resource box or the author's by-line intact. It is important to avoid stuffing your articles with keywords. The sophisticated bots and the live readership are both well aware of when they are being deluged with key words, and neither of them responds well. The ease of reading and freshness of your articles also will determine whether or not your readers will keep on coming back to your website.

3. Catchy Domain Name

There is no better way to have your target visitors remember your website than with a catchy or very easy-to-recall domain name. Something sweet and short may prove to be invaluable. It doesn’t have to be directly related to the purpose of the site, although this helps. Because of their huge popularity, the search engine names seem to defy this wisdom, notably names such as Yahoo and Google, have no obvious bearing on their functions. It is worth thinking about your intended name well before you go on line to register.

Be prepared for the possibility that someone else has already thought of the name you want to use. Consider variations, and combining of (say) the first few letters of two or more words to form a unique name. For ex

yword-rich (but not too much so) articles is one effective way to make your Internet Business more visible to both live viewers and the search engine ‘bots’. It's a case of writing your own articles, paying to have them written, or obtaining them from article directories. Article Directories are not all the same. Some allow you to post these articles on your website, without a fee, as long as you keep the article including the resource box or the author's by-line intact. It is important to avoid stuffing your articles with keywords. The sophisticated bots and the live readership are both well aware of when they are being deluged with key words, and neither of them responds well. The ease of reading and freshness of your articles also will determine whether or not your readers will keep on coming back to your website.

3. Catchy Domain Name

There is no better way to have your target visitors remember your website than with a catchy or very easy-to-recall domain name. Something sweet and short may prove to be invaluable. It doesn’t have to be directly related to the purpose of the site, although this helps. Because of their huge popularity, the search engine names seem to defy this wisdom, notably names such as Yahoo and Google, have no obvious bearing on their functions. It is worth thinking about your intended name well before you go on line to register.

Be prepared for the possibility that someone else has already thought of the name you want to use. Consider variations, and combining of (say) the first few letters of two or more words to form a unique name. For ex

ng back to your website.

3. Catchy Domain Name

There is no better way to have your target visitors remember your website than with a catchy or very easy-to-recall domain name. Something sweet and short may prove to be invaluable. It doesn’t have to be directly related to the purpose of the site, although this helps. Because of their huge popularity, the search engine names seem to defy this wisdom, notably names such as Yahoo and Google, have no obvious bearing on their functions. It is worth thinking about your intended name well before you go on line to register.

Be prepared for the possibility that someone else has already thought of the name you want to use. Consider variations, and combining of (say) the first few letters of two or more words to form a unique name. For example a dog training related site might be called “K9Kapers.com”. This is a good ‘catchy’ name for pet owners once they know about the site. From an SEO point of view, DogTraining.com would be a more explicit name, but much less likely to be available as most such simple names were long ago registered. You might, for example retreat to emulating pop group names. In this dog case scenario, what about Puppies2Dogs.com? Taken, as you probably realise, from ‘Boyz2Men’.

Remember that registering your domain name is not free, whilst creativity is entirely free. It is better to spend time thinking about your name than registering a new one later, simply because you didn’t give the process sufficient importance in the first place.

4. Organize your site navigation

Providing easy steps in navigating your site is one way to make your visitors welcome and to put them at ease with your site. This, in turn, will have a positive impact on traffic flow and the return of visitors to your website. Due to certain agreed conventions, the search engines may not now need a site map, but human eyes and brains cannot see behind the site scripts in the same way as the bots, so be kind to your visitors and make it easy for tem to find their way around.

5. Blogging

The common usage word ‘blog’ derives from ‘weblog’. Blogs are great as anyone can start one on any subject at all. There are quite a number of public bogging sites. The use of Blogs is very similar to articles. Often, blog posts are a shorter summarised version of articles. Each blog posting may have an attached link back to the site you are promoting. It is important to ensure that you have your blog ‘pinged’ after each posting. From the blog page, go to (say) Pingomatic.com and follow the onscreen instructions to register and ping your blog. An excellent way of using a blog is to have one as an additional page of your website, thus gradually expanding and changing the site content. Blogging is a major subject within itself.

Summary

SEO is a moving target. The search engine bots are constantly evolving as the search engines seek to ensure their advertising revenues are protected by providing surfing consumers with a good experience. Low cost SEO is also always evolving just as in any other approach or discipline in information technology. There are many different methods that may very well land you in the top ten rankings of (say) Google or on any of the other search engines. Some may cost a small fortune but there are also methods that can give you substantially similar results at a lower price. You can even achieve a great deal on your own with various strategies including those mentioned above.