Case Upon - Home Based Business

Flexibility of Small Business Opportunities
Many couples are pursuing joint careers and also trying to raise a family. Unfortunately the demands of family life get in the way of these careers and suffer as a result. Many moms and dads have made the choice to make their families the priority and as a result have had to give up their careers. There are other choices that also have flexibility built in which allow both to coexist. We will review this concept in more detail throughout this article.You are in a staff meeting with your boss and suddenly the phone rings. One of your children needs help at school or day care. Of course there is no hesitation, since your family comes first, you leave the meeting to deal with the situation at hand. As you are leaving, you glance at your boss who is wondering why you have rudely left his or her meeting. You wonder, will this be held against me? Will my next raise or promotion be delayed? Will that plum assignment go to the next person?Many people have experienced this situation and realize that families come first and they just have to take their lumps as

f it.

And best of all, it’s a way to get buyers to VOLUNTARILY give you both their email and snail mail addresses! Nice.

#6 - Show a huge return compared to the purchase price.

Spell out, in dollars and cents, how the cost of your product or service is a drop in the bucket compared to the returns it generates.

Let’s say your $799 workplace safety review course helps businesses pass inspections. Then calculate the exact cost of failing an inspection. List fines, penalties, cost of business shutdowns, etc. These will literally add up to five figures, a huge expense compared to the price of your course.

#7 – Make your prospects relieved that you’re charging so little!

This one’s so easy, I’m amazed more affiliates don’t do it. Show higher prices for other products... then tell them your price, which of course is much, much less!

Are you selling an investment course? First talk about $1 million private investment accounts... and the huge commissions investment managers charge. By the time you tell them about your $599 course, your prospect will breathe a sigh of r

Help in Finding Affordable Whole Life Insurance
Many people need help in finding affordable whole life insurance, as it is extremely important decision to have to make. The following suggestions will make shopping for a whole life insurance policy a much easier process.The internet is a great place to begin looking for a whole life insurance policy. There are many great websites that could give you life insurance quotes from several different companies at once. Just remember while filling out the initial questionnaire that you answer all questions honestly in order to get the most accurate quote. You should also be sure to follow up with the insurance company to make sure that no further information is needed to process your whole life insurance policy.If the internet isn’t accessible all you need to do is pull out your phone book and look up that names of local insurance agencies. They can be a great help for those looking to find affordable whole life insurance and most all local insurance companies will be happy to walk you through everything that a whole life insurance policy covers in order to

One of the quickest ways to boost your affiliate income is to offer high ticket products. Commissions as low as 5% can still pay off handsomely, provided the item carries a big enough price tag. Plus some pay-per-lead programs offer hefty bounties of $50 and up for qualified leads.

So why don’t more affiliates build sites around high-ticket products? Because the higher the price, the more likely your visitors will experience “sticker shock.” It’s only natural. People’s internal resistance kicks in because they’re always a little uneasy when it’s time to shell out big bucks online. This is true no matter how badly they want what you’re selling.

But if there’s one thing super-affiliates know how to do, it’s overcome buyer resistance. So here are 10 never-fail techniques I’ve been teaching my clients and students. Apply each one to your affiliate business, and you’ll soon see skyrocketing conversion rates on higher-priced products and lucrative upsells.

#1 - Turn your pocket calculator into a salesman.

Numbers can almost always support of your selling proposition, so put those numbers to work! Ask yourself how many ways can you MONETIZE the benefit of your product or service. Then put those numbers on the table.

For example, if you’re selling a $1499 teleclass that teaches people options trading, calculate the LOWEST possible profit they will make from your system in one year’s time. Say that even if they got the most mediocre results, they’d still make an average of $300 per day.

That means in a 5 day work week they’d make an average of $1500. In a 4-week month they’d make $6000. In a 50-week year they’d make $75,000. Now ask them to compare that to their current salary or hourly wage. Don’t hype it up, just let the numbers speak for themselves.

#2 – Break the cost into easily digested chunks.

Ask yourself, what sounds better: “$29.95 a month” or “$359 a year?” Even if the prospect has to pay the entire sum up front, show them how that big price tag isn’t so big after all.

A variation of this is comparing the price of your item with some commonplace or routine expense: “For less than the price of your monthly double-lattes, you could be learning the secrets of billion-dollar investment managers...”

#3 – Word the price to make it seem tiny!

A $197 annual subscription sounds like a lot of money. But gaining access to business-critical information for just 54 cents a day sounds like, well... peanuts!

#4 – State the value of each component, then add ‘em up for dramatic effect.

This works best for information products, but if you’re creative, you can use it with almost anything, especially consulting services.

If your investment course sells for $599, make a list of everything your buyers get: digital reports, videos, workbook, telephone hotline, private site access, software, etc. Put a price tag on each - make it realistic, please – then show how they add up to much more than $599.

Or let’s say you’re offering to install, configure, and customize an off-the-shelf software package for a total price of $699. Simply show how many hours you spend on each element, multiply by a realistic but high-end hourly rate... and show how buyers are getting $2500 worth of services for only $699!

#5 – Bundle in bonuses or add-ons that your prospects can’t easily price.

This takes some extra work, but I really love it because so few affiliates are doing it.

Let’s say you’re an affiliate for high-ticket digital SLR cameras. Tell your buyers that when they purchase any camera over $599 from you, and they send you a copy of their receipt, they’ll get a bonus CD-ROM packed with digital photography tips, imaging freeware and shareware, and your handpicked online resources for supplies, accessories, and photo printing.

Sure, you’ll need to contact freeware and shareware authors to get their permission to include their software on your disk. (Guess what? Almost none will refuse – you’re promoting them via direct mail for free!) And yes, you’ll have to write up some tips and find photo resources.

But you can pack this CD with affiliate links. And you’ll be saving your prospects a boat load of time. Your buyers can’t compare it to anybody else’s bonus CD, since nobody’s offering one quite like yours. You can put any realistic value on it, promote it heavily, and get endless viral marketing value out of it.

And best of all, it’s a way to get buyers to VOLUNTARILY give you both their email and snail mail addresses! Nice.

#6 - Show a huge return compared to the purchase price.

Spell out, in dollars and cents, how the cost of your product or service is a drop in the bucket compared to the returns it generates.

#7 – Make your prospects relieved that you’re charging so little!

This one’s so easy, I’m amazed more affiliates don’t do it. Show higher prices for other products... then tell them your price, which of course is much, much less!

Why Not Have A One Web Page Design Until You Are Ready For A Full Web Site?
A number of web design customers coming to us have only recently set up a business. In fact some have not even set up their business and are exploring ideas with regards to a web design. Designing a full fledge web site can be costly, depending on what type of web design you are looking for. If you are not sure about your business, your products and services, let alone your corporate identity, you might not be ready to invest into a web design project. If you have just started your business a one page web site or web page design might be the answer for you. The one web page design has several advantages.Nowadays, whether you like it or not, every business has its web site. More than likely you need a web page design as well. But you do not require a full several pages web design from the outset. You can still have a web page with your logo, a nice web design, your contact details, some texts about your business, products or services and be part of the online business community.Indeed, there are a number of web page design companies that are offering a

mbers to work! Ask yourself how many ways can you MONETIZE the benefit of your product or service. Then put those numbers on the table.

#2 – Break the cost into easily digested chunks.

Ask yourself, what sounds better: “$29.95 a month” or “$359 a year?” Even if the prospect has to pay the entire sum up front, show them how that big price tag isn’t so big after all.

#3 – Word the price to make it seem tiny!

A $197 annual subscription sounds like a lot of money. But gaining access to business-critical information for just 54 cents a day sounds like, well... peanuts!

#4 – State the value of each component, then add ‘em up for dramatic effect.

This works best for information products, but if you’re creative, you can use it with almost anything, especially consulting services.

#5 – Bundle in bonuses or add-ons that your prospects can’t easily price.

This takes some extra work, but I really love it because so few affiliates are doing it.

And best of all, it’s a way to get buyers to VOLUNTARILY give you both their email and snail mail addresses! Nice.

#6 - Show a huge return compared to the purchase price.

Spell out, in dollars and cents, how the cost of your product or service is a drop in the bucket compared to the returns it generates.

#7 – Make your prospects relieved that you’re charging so little!

This one’s so easy, I’m amazed more affiliates don’t do it. Show higher prices for other products... then tell them your price, which of course is much, much less!

The Most Important Business Aspect - Marketing
In your community, I'll bet you can name a company (or perhaps several, if you live in a large geographic area) that has been around many years but cuts many corners in the book of business.Perhaps they charge extra for prespraying, they leave carpet (or walls, if a restoration company) wet, and the list goes on. But somehow these bad apples never seem to go out of business and you can bet the owner of this type of company is making a decent living and oftentimes making a killing.There's a company in my service location that fits this description. This owner's house is large and immaculate and he drives an expensive sports car. Unfortunately he's not a scrupulous business owner. He hires bargain-basement subs who drive their own cars to the jobsite, with their own portable in the trunk and have to purchase overpriced chemicals from this owner as a condition of their employment. If the sub doesn't have enough money he simply fills his preconditioner jug with water and dish soap or laundry detergent. If he runs out of real protector he uses water. the secrets of billion-dollar investment managers...”

#3 – Word the price to make it seem tiny!

A $197 annual subscription sounds like a lot of money. But gaining access to business-critical information for just 54 cents a day sounds like, well... peanuts!

#4 – State the value of each component, then add ‘em up for dramatic effect.

This works best for information products, but if you’re creative, you can use it with almost anything, especially consulting services.

#5 – Bundle in bonuses or add-ons that your prospects can’t easily price.

This takes some extra work, but I really love it because so few affiliates are doing it.

And best of all, it’s a way to get buyers to VOLUNTARILY give you both their email and snail mail addresses! Nice.

#6 - Show a huge return compared to the purchase price.

Spell out, in dollars and cents, how the cost of your product or service is a drop in the bucket compared to the returns it generates.

#7 – Make your prospects relieved that you’re charging so little!

This one’s so easy, I’m amazed more affiliates don’t do it. Show higher prices for other products... then tell them your price, which of course is much, much less!

Are You SURE Your A Bad Debt?
Many people who seek the advice and guidance of debt counsellors are driven to them in the first place by fear and ignorance – two powerful emotions which often mask the real scale of the problems.In many cases, what you made have been led to believe is a ‘bad’ level of debt, may instead need only some careful reorganisation and a new set of mortgage priorities.Most adults have some experience with debt - and most of us receive (often painful) monthly reminders of the debts we owe courtesy of creditors and the postman.Needless to say, debts can be large (mortgage or loan payments) or comparatively small (telephone or credit card bills).Although the word debt typically carries negative connotations, there are some positives. For example, few people have the total asking price outright to purchase the home or car of their dreams. There are limited options for acquiring these big ticket items without incurring some debt. Also, assuming some debt makes it possible to pay your electricity and gas bills based on usage. You pay for the service

or add-ons that your prospects can’t easily price.

This takes some extra work, but I really love it because so few affiliates are doing it.

And best of all, it’s a way to get buyers to VOLUNTARILY give you both their email and snail mail addresses! Nice.

#6 - Show a huge return compared to the purchase price.

Spell out, in dollars and cents, how the cost of your product or service is a drop in the bucket compared to the returns it generates.

#7 – Make your prospects relieved that you’re charging so little!

This one’s so easy, I’m amazed more affiliates don’t do it. Show higher prices for other products... then tell them your price, which of course is much, much less!

Look Within & Learn How To Invest Successfully
Generally in the investment game people are very scared of making their own decisions. Even after they have seen their decisions work time and time again they still don’t want or are too unsure of themselves to make and accept responsibility for the decisions they make.It is great when you have someone to blame if something goes wrong with a share investment. Unfortunately someone to blame after you have lost money on the basis of what they have said or done is of little financial consolation to you. Your money has gone. Is there anyone that has more vested interest in you making money than you? I don’t think so. Shirking your responsibility in this regard and it could well be a serious wealth hazard for you.You can fix a reluctance to make and decisions or a lack of knowledge by teaching yourself how to make your own share investment decisions. How do you do this? Simple by learning an investment approach that you have seen works over a period of time. Not just when the market is climbing but also when it is in a downward spiral. There’s no lack of

f it.

And best of all, it’s a way to get buyers to VOLUNTARILY give you both their email and snail mail addresses! Nice.

#6 - Show a huge return compared to the purchase price.

Spell out, in dollars and cents, how the cost of your product or service is a drop in the bucket compared to the returns it generates.

#7 – Make your prospects relieved that you’re charging so little!

This one’s so easy, I’m amazed more affiliates don’t do it. Show higher prices for other products... then tell them your price, which of course is much, much less!

Sure, it’s an apples-to-oranges comparison. That’s the whole point. You’re showing your prospect why your $599 course is the least expensive choice for them... and maybe the only affordable one.

#8 - Preempt price objections.

Most sales pages for expensive products and services play on emotions and benefits. They build desire and perceived value over several thousand words and literally “sell” the person BEFORE price is even mentioned.

But sometimes you can do the opposite -– and reap big rewards by pre-qualifying visitors. That’s right, tell people the price up front. Then play on the drama and exclusivity of a big number to weed out the tire kickers!

Here’s an example: “This course is for serious investors only. It costs $1299. If you’re scared by that price, or if you’re unwilling to invest in your ability to create wealth, then our course is not for you.”

Sure, this approach is based on snob appeal. But it’s also very powerful reverse psychology: the more you tell a prospect they don’t qualify, the more some people will insist that they DO!

If you don’t believe this approach works, some of the greatest direct response copy of all time has taken it all the way to the bank. One fund-raising letter that generated millions for a bird-watching expedition stated: “It will cost you $10,000 and about 26 days of your time. Frankly, you will endure some discomfort, and may even face some danger.”

#9 – Use a “false close” to create suspense.

It’s a classic... and it still works. Establish the value and desirability of your product without a doubt, but delay gratification for a few more paragraphs while piling on even more benefits.

The most common false close is the old “But wait, there’s more...” tactic. Even though your case is made, you don’t stop and mention one or two more irresistible benefits.

This is also a great place to meet possible last-minute objections by pulling out the “Warning! Don’t buy any investment course unless it meets these 8 criteria.” If your prospects have gotten this far, they WANT the product. So give them 8 or 10 or 20 more ways to justify that big expenditure!

#10 – Sound like the leading expert in your field.

Price resistance diminishes in direct proportion to trust. If your visitors believe that you’re an unchallenged expert in your niche, they’re much more likely to make that big-ticket purchase.

How do you establish this aura of expertise. Offer UNIQUE solutions they can’t get elsewhere. Show PROOF that your product or service works as promised. Display prominent TESTIMONIALS and ENDORSEMENTS from respected authorities in related fields.

And avoid hype at all costs. It’s far better to sound low key -- but confident –- than to scream for attention.

And remember, prospects aren’t stupid. If you back up your claims with hard facts and data, they’ll gladly plunk down hundreds to thousands for your affiliate promotions. But if you don’t, they’re smart enough to look to your competitors!

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