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  • Case Upon - What Is 'Free' Really Worth To Your Business?

    The Power Of Niche Marketing
    If you are considering starting your own Internet business, you have no doubt read about the importance of niche marketing. Thanks to the Internet and the technologies available, niche marketing is a very powerful mechanism that can’t be overlooked.A niche market is, very simply, a group of people that have a common interest. People with a common interest wil
    >
  • they may propose another service exchange, offering you something with a greater dollar value (or benefit to your business) than before;

  • they may highly recommend you to their colleagues, which can generate more business for you (and even if it doesn't right away, it's traditional 'word-of-mouth' advertising which is very powerful).

    My experiences with this kind of exchange have been very positive; I've received

    Real Estate Investing Syndicates
    “People get caught up in wonderful, eye-catching pitches, but they don't do enough to close the deal. It's no good if you don't make the sale. Even if your foot is in the door or you bring someone into a conference room, you don't win the deal unless you actually get them to sign on the dotted line. “ -Donald TrumpReal estate investing syndicates serve basica
    Everything!

    Let me explain - most of us started our own businesses for one reason - to make money! Of course, money is a good thing, but sometimes we are so focused on it that we forget there can be value in other means of exchange.

    I am talking about service exchanges, barter and the like. Offering your service in exchange for another can have a profound effect on your business, as well as increase your credibility.

    How?

    Here's a scenario:

    A visitor comes to your site, is interested in your service and contacts you with their enquiry. They tell you that they don't have a lot in their budget right now (for whatever reason), but that if you'll agree, they will give you one year's free posting at their ad site in exchange for your services.

    Now, before you hit "Reply" and decline the offer, think about it - you could be throwing away literally thousands of dollars in sales by saying no!

    Let's say that this person's ad site costs you $12 each time you place a 30 day 'premium' ad. That's $144 per year. Those premium members probably get listed at the top of the page in bold text. Great exposure for you! In a nutshell, they are offering you an entire year's worth of premium advertising for just a few hours' work!

    So how does this increase your credibility? That's an easy one :) By being nice enough to accept their offer in lieu of money, you have not only relieved their financial stress - you have shown them you've got heart. And believe it or not, there are still people out there who appreciate that!

    Individual results will vary, but:

    • this person may contact you in the future and be able to pay you with money, maybe even more than you expected (in appreciation for your past understanding);

    • they may propose another service exchange, offering you something with a greater dollar value (or benefit to your business) than before;

    • they may highly recommend you to their colleagues, which can generate more business for you (and even if it doesn't right away, it's traditional 'word-of-mouth' advertising which is very powerful).

    My experiences with this kind of exchange have been very positive; I've received

    Business Gift Giving that Creates Profit
    Do you think promo items are silly? Think again!Promotion items are not necessarily items that you throw away once you leave the trade show; they are items that publicize your company. Most promo items are stored in desks, put in pen holders, placed in staff rooms, or used in some manner. Be particular in what you choose for your promo item, make sure it conn
    p>Here's a scenario:

    A visitor comes to your site, is interested in your service and contacts you with their enquiry. They tell you that they don't have a lot in their budget right now (for whatever reason), but that if you'll agree, they will give you one year's free posting at their ad site in exchange for your services.

    Now, before you hit "Reply" and decline the offer, think about it - you could be throwing away literally thousands of dollars in sales by saying no!

    Let's say that this person's ad site costs you $12 each time you place a 30 day 'premium' ad. That's $144 per year. Those premium members probably get listed at the top of the page in bold text. Great exposure for you! In a nutshell, they are offering you an entire year's worth of premium advertising for just a few hours' work!

    So how does this increase your credibility? That's an easy one :) By being nice enough to accept their offer in lieu of money, you have not only relieved their financial stress - you have shown them you've got heart. And believe it or not, there are still people out there who appreciate that!

    Individual results will vary, but:

    • this person may contact you in the future and be able to pay you with money, maybe even more than you expected (in appreciation for your past understanding);

    • they may propose another service exchange, offering you something with a greater dollar value (or benefit to your business) than before;

    • they may highly recommend you to their colleagues, which can generate more business for you (and even if it doesn't right away, it's traditional 'word-of-mouth' advertising which is very powerful).

    My experiences with this kind of exchange have been very positive; I've received

    Choose Your MySpace Layout Carefully
    Choose Your MySpace Layout Carefully ---------- If you are a MySpace buff, you have discovered what an easy-to-read and 'fun profile' appears like. The only problem is, you may not be aware of how to make or locate one. In about most of the cases, you see an appalling MySpace layout, because of its sloppiness, hard to read, or irritating hyper links you don’t even
    ds of dollars in sales by saying no!

    Let's say that this person's ad site costs you $12 each time you place a 30 day 'premium' ad. That's $144 per year. Those premium members probably get listed at the top of the page in bold text. Great exposure for you! In a nutshell, they are offering you an entire year's worth of premium advertising for just a few hours' work!

    So how does this increase your credibility? That's an easy one :) By being nice enough to accept their offer in lieu of money, you have not only relieved their financial stress - you have shown them you've got heart. And believe it or not, there are still people out there who appreciate that!

    Individual results will vary, but:

    • this person may contact you in the future and be able to pay you with money, maybe even more than you expected (in appreciation for your past understanding);

    • they may propose another service exchange, offering you something with a greater dollar value (or benefit to your business) than before;

    • they may highly recommend you to their colleagues, which can generate more business for you (and even if it doesn't right away, it's traditional 'word-of-mouth' advertising which is very powerful).

    My experiences with this kind of exchange have been very positive; I've received

    Business Cards For Everyday People
    Think you need to be in business for yourself to make use of a business card? Think again. Today just about anyone can take advantage of the benefits owning business cards to offer. In fact, in many circles business cards are also referred to as personal cards or networking cards. Why the attention? Business cards make introductions easy. They are a great way for pr
    eing nice enough to accept their offer in lieu of money, you have not only relieved their financial stress - you have shown them you've got heart. And believe it or not, there are still people out there who appreciate that!

    Individual results will vary, but:

    • this person may contact you in the future and be able to pay you with money, maybe even more than you expected (in appreciation for your past understanding);

    • they may propose another service exchange, offering you something with a greater dollar value (or benefit to your business) than before;

    • they may highly recommend you to their colleagues, which can generate more business for you (and even if it doesn't right away, it's traditional 'word-of-mouth' advertising which is very powerful).

    My experiences with this kind of exchange have been very positive; I've received

    Email Marketing - How to Get Higher Open Rates in the Long Term
    One of the primary considerations that you will want to keep in mind when it comes to email marketing is learning how to get higher open rates in the long term. In the end, learning how to best program your email marketing efforts with an eye to higher open rates over the course of the longer term is a fundamental step towards ensuring overall success of your Inter
    >
  • they may propose another service exchange, offering you something with a greater dollar value (or benefit to your business) than before;

  • they may highly recommend you to their colleagues, which can generate more business for you (and even if it doesn't right away, it's traditional 'word-of-mouth' advertising which is very powerful).

    My experiences with this kind of exchange have been very positive; I've received pro safelist memberships, ad postings, top banner spots and branded ebooks for free (to name a few).

    Obviously, there is an element of risk associated with this type of payment - so keep your eyes and ears open, do a little research and most importantly, do the math - if you don't think their offer is equal to the dollar amount of work you will be doing for them, then you will either have to do a little more haggling or respectfully decline their proposal.

    Remember the old adage "You can catch more flies with honey than with vinegar"? It still rings true - especially if you can reach your customer at the most important (and responsive) of levels - their heart!

    Elizabeth Piotrowski

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