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  • Case Upon - Strategic Communications - Don't Just Listen, Listen & Hear!

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    Almost every day we encounter an ad, a slogan, or some other communication that admonishes us to Listen! Entire ad campaigns have been built around a theme that tells the world that they listen to their customers. And I agree that listening is a very powerful way to connect with another person. That being said, I firmly believe that listening is only part of the
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    n that admonishes us to Listen! Entire ad campaigns have been built around a theme that tells the world that they listen to their customers. And I agree that listening is a very powerful way to connect with another person. That being said, I firmly believe that listening is only part of th
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    nd a theme that tells the world that they listen to their customers. And I agree that listening is a very powerful way to connect with another person. That being said, I firmly believe that listening is only part of th
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    I agree that listening is a very powerful way to connect with another person. That being said, I firmly believe that listening is only part of th
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    son. That being said, I firmly believe that listening is only part of the power. The real power comes when we LISTEN & HEAR!

    Can you think of instances where you were talking with someone and they emphatically told you and assured you that they were listening? Then later you discovered tat they may have listened, but they certainly did not hear what you sa

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