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Case Upon - Rainmaking Secrets Made Simple
Don’t want your direct mail to end up in the trash with the rest of the unread mail? Studies show an effective direct mail campaign should draw a .5 to 1 percent response. These 10 tips will help you get the results you want:1. A clear, bold headline. On the envelope or front of the mailer there should be one central message. The best way to achieve that is with a bold, clear headline that’s not cluttered up with other text. A good guideline is to have the headline fill up at least 15% of the front of the mailer.2. A graphic that supports the message. The graphic should be easy to understand and add to the message the headline is trying to convey. For instance, if you are trying to get people to list their home you would want to show a home with SOLD sign clearly visible out front. That graphic reinforces the message more than a simple picture of a home.3. Color that pops. Make the headline and other text stand out by using a color that stands out from the background color. When you look at the card, ask yourself, "What do I see first?" If your answer isn't the headline, you might want to tweak the colors.4. Subheads that lead into text. If you have a couple of paragraphs of text with no lead in, there’s nothing to entice people to actually read the copy. A subhead will give people a place to start reading. If you have only a 100 words or so you may be able to get away with it, but if the text gets any longer than that the average reader will want to have some guideposts along the w
However, now his firm actively utilizes speaking engagements as a subtle form of marketing, with many of the attorneys making in-house presentations and teaching educational classes around the state.
Nabors’ audience is generally county and city attorneys that have an interest in local government, elected officials, government staff, or a combination of all three. He has definitely obtained new clients out of these presentations. He says “By speaking at events, if people have a problem of a similar nature, it puts your name in front of them and they will maybe remember to as
CV lies are apparently quite widespread. Some surveys suggest that as many as two thirds of all CVs and resumes contain CV lies because getting a new job can be highly stressful and some people feel the need to enhance their achievements and so present themselves in the most favourable, albeit dishonest, light.In my experience as a Career Coach and Recruiter, I have seen people pushed into the deception of CV lies and fake Resumes in the mistaken belief that because everyone else seems to be doing it, it is OK.It is not OK. You may get away with CV lies temporarily, but in a short while it becomes more than just CV lies, you end up living a lie and will probably get found out anyway. You may think it is worthwhile, as one inexperienced draughtsman told me, because you gain some extra experience before you are found out. Repeat often enough and you suddenly become qualified. I don't think so!!Every job-seeker must face the challenge of presenting their CV with qualifications and past experience as positively as possible. But where do harmless exaggerations end and CV lies begin? It is a difficult question to answer and the best answer is to be honest at all times. If you consult a professional CV writer or career coach, you will find that their skilled use of relevant vocabulary to describe your real attributes, is far better than telling CV lies. And it's something you CAN live with.Before you prepare your CV you should undertake a full skills audit by considering every aspect of yo
Today, many law practices are reaping the benefits of developing active speaker programs and expanding their public relations objectives through speaking engagements. Whether you realize it or not, you’re already “presenting” yourself and your practice on a daily basis by speaking at meetings, client presentations, community groups, bar functions and seminars. Presentations are a sophisticated form of marketing and they are particularly suited to marketing legal services. They often result in generating new clients while providing increased awareness of the firm and its specialty areas. Here are the top four reasons to use presentations as a marketing tool.
1. Giving a presentation positions you as the expert on a particular topic. Just as writing a book or article lends credibility to the author, speaking helps you build your status as an expert. There is a viral marketing effect at work—the more you speak, the more people see your name. The more people see your name, the more positioned as an expert you become. The more positioned as an expert you become, the more you are invited to speak and so on. In addition to increased visibility, your credibility is also established by the sponsoring organization that has invited you to speak to their group.
Bob Nabors is a partner with Nabors, Giblin and Nickerson, P.A., a statewide firm of 23 attorneys, with offices in Tampa, Orlando and Tallahassee, Florida. His firm represents predominantly local governments and state agencies in finance and tax matters. “We do what is called traditional bond counsel or tax exempt debt work and then we represent governments on a variety of local issues related to generating revenues and solving local problems.”
Although he’s been giving presentations and seminars for 35 years, he did not initially set out to use them as a marketing tool. He says, “It was really just to be involved in bar organizations and other groups. We would put on seminars. I served as special counsel to the Florida Association of Counties, and they put on seminars periodically as an educational tool for new commissioners, staff and county and city attorneys.”
However, now his firm actively utilizes speaking engagements as a subtle form of marketing, with many of the attorneys making in-house presentations and teaching educational classes around the state.
Nabors’ audience is generally county and city attorneys that have an interest in local government, elected officials, government staff, or a combination of all three. He has definitely obtained new clients out of these presentations. He says “By speaking at events, if people have a problem of a similar nature, it puts your name in front of them and they will maybe remember to as
What would happen if you decided to take an extended vacation? Would you still have the same business results when you returned?I met a business owner recently who told me an interesting story. His business was 15 years old and he had approximately 50 employees. A couple of years ago, he decided to take a vacation to Europe for a month. After all, his business had turned a profit every month for 13 years. He deserved it.Off he went to enjoy the fruits of his many years of labor. He had a grand time knowing all was well back home. But on his return, he discovered all was not well. For the first time in 13 years his company lost money while he was gone.How could that be? He had 50 employees to keep things going while he was gone. Why did he lose money?The sad truth is that even though he had many employees to accomplish the work of his business, he was such an integral part of everything that got done that the business couldn't run without him.Think about it. Can your business run without you?Whether you're currently a business of one or 100, now is not too soon to make sure it will. Identify the steps you can take to help your business be successful whether you're sitting in your office or relaxing several thousand miles away.
1. Giving a presentation positions you as the expert on a particular topic. Just as writing a book or article lends credibility to the author, speaking helps you build your status as an expert. There is a viral marketing effect at work—the more you speak, the more people see your name. The more people see your name, the more positioned as an expert you become. The more positioned as an expert you become, the more you are invited to speak and so on. In addition to increased visibility, your credibility is also established by the sponsoring organization that has invited you to speak to their group.
Bob Nabors is a partner with Nabors, Giblin and Nickerson, P.A., a statewide firm of 23 attorneys, with offices in Tampa, Orlando and Tallahassee, Florida. His firm represents predominantly local governments and state agencies in finance and tax matters. “We do what is called traditional bond counsel or tax exempt debt work and then we represent governments on a variety of local issues related to generating revenues and solving local problems.”
Although he’s been giving presentations and seminars for 35 years, he did not initially set out to use them as a marketing tool. He says, “It was really just to be involved in bar organizations and other groups. We would put on seminars. I served as special counsel to the Florida Association of Counties, and they put on seminars periodically as an educational tool for new commissioners, staff and county and city attorneys.”
However, now his firm actively utilizes speaking engagements as a subtle form of marketing, with many of the attorneys making in-house presentations and teaching educational classes around the state.
Nabors’ audience is generally county and city attorneys that have an interest in local government, elected officials, government staff, or a combination of all three. He has definitely obtained new clients out of these presentations. He says “By speaking at events, if people have a problem of a similar nature, it puts your name in front of them and they will maybe remember to as
If you have a business idea, or an idea for a service for your community, there's one decision you must make early on: are you going to structure your project as a for-profit business, or as a non-profit corporation?Now, it may be that you already have a clear idea about this. Some business ideas are clearly "for profit". For example, if you want to sell insurance, or stocks, that's undoubtedly a for-profit business. On the other hand, if you want to raise money for research into a cure for juvenile diabetes, that project will best be served by forming a non-profit corporation.One difference between for-profit and non-profit organizations is that grants funding is generally reserved for non-profits. Some grants are available to for-profits (and to individuals), such as government grants to promote affordable housing or job creation in economically depressed neighborhoods. Most grants, however, and particularly grants from foundations, are given only to non-profit corporations designated by the Internal Revenue Service as 501(c)3 corporations.In many cases it is not so easy to determine into which category a business idea should fall. One question to ask is: will my planned project deliver a service to clients? A beauty shop located in Beverly Hills, catering to wealthy women, is certainly a service business. The clients, however, are not needy. They can easily pay for the service without assistance.So the second question to ask is: will the project a
Bob Nabors is a partner with Nabors, Giblin and Nickerson, P.A., a statewide firm of 23 attorneys, with offices in Tampa, Orlando and Tallahassee, Florida. His firm represents predominantly local governments and state agencies in finance and tax matters. “We do what is called traditional bond counsel or tax exempt debt work and then we represent governments on a variety of local issues related to generating revenues and solving local problems.”
Although he’s been giving presentations and seminars for 35 years, he did not initially set out to use them as a marketing tool. He says, “It was really just to be involved in bar organizations and other groups. We would put on seminars. I served as special counsel to the Florida Association of Counties, and they put on seminars periodically as an educational tool for new commissioners, staff and county and city attorneys.”
However, now his firm actively utilizes speaking engagements as a subtle form of marketing, with many of the attorneys making in-house presentations and teaching educational classes around the state.
Nabors’ audience is generally county and city attorneys that have an interest in local government, elected officials, government staff, or a combination of all three. He has definitely obtained new clients out of these presentations. He says “By speaking at events, if people have a problem of a similar nature, it puts your name in front of them and they will maybe remember to as
A brochure can be an effective way to sell your product or service. So it’s important to take the time to maximize the impact of your brochure to catch the eye of potential customers. If you follow these 7 steps, you are on your way to a winning brochure.1. Keep it Simple Do not be tempted to created an overly complicated cover…simplicity is the key. Your goal is to get someone to open the brochure, not marvel at the complex cover.2. White Space is Good Avoid cramming the inside of the brochure with too much information. The key is to allow the reader to easily scan the brochure. Remember, a brochure is not a novel…it’s a way to quickly point out your product or service’s top benefits. Break up text with strategically placed boxes to make it more visually pleasing.3. Look at the Big Picture If you’re designing the layout don’t just focus on each individual page. Remember that when a prospect is reading, the brochure is wide open. Design the brochure to take advantage of the whole 8 ? by 11 page. You can create great visual interest and flow by doing this.4. Help Readers Scan Using sub headlines help the reader scan your text. If the sub headlines are compelling, the reader will then go back to read the copy in more detail.5. Answer Their Questions Add a Q and A section to your brochure. This is a great spot to directly answer objections and highlight your g
Although he’s been giving presentations and seminars for 35 years, he did not initially set out to use them as a marketing tool. He says, “It was really just to be involved in bar organizations and other groups. We would put on seminars. I served as special counsel to the Florida Association of Counties, and they put on seminars periodically as an educational tool for new commissioners, staff and county and city attorneys.”
However, now his firm actively utilizes speaking engagements as a subtle form of marketing, with many of the attorneys making in-house presentations and teaching educational classes around the state.
Nabors’ audience is generally county and city attorneys that have an interest in local government, elected officials, government staff, or a combination of all three. He has definitely obtained new clients out of these presentations. He says “By speaking at events, if people have a problem of a similar nature, it puts your name in front of them and they will maybe remember to as
e-gold is an electronic payment system that makes the use of gold as money, for buying and selling goods and services, now possible online. The e-gold system is administered by Gold & Silver Reserve, Inc. who manage an inventory of gold bars held in secure storage by third party independent custodians. The amount of e-gold in a member's account gives title to an exact weight of the stored physical gold. This means that an individual e-gold account has 100% total backing with real physical gold for the quantity shown in the member's account.The main function of the e-gold system is to enable payments, in electronic gold, between e-gold account holders. A second function is for e-gold account holders to make payments to those who are not e-gold members. The e-gold system can be instructed to send payments in national currency to specified businesses and organizations, e.g. the payment of household bills. The following currencies are available through the e-gold system: United States Dollar, British Pound, Euro, Australian Dollar, Japanese Yen and the Swiss Franc.An easy-to-use and secure customer interface, called "Account Manager", is provided for entry of transaction orders by account holders. All cleared transactions entail an increase or decrease of the account holder's e-gold balance (dependent on whether a payment has been made or received). The balance of e-gold held by a customer is displayed in the "Account Manager" section of the e-gold secure website.There is a small fee added to
However, now his firm actively utilizes speaking engagements as a subtle form of marketing, with many of the attorneys making in-house presentations and teaching educational classes around the state.
Nabors’ audience is generally county and city attorneys that have an interest in local government, elected officials, government staff, or a combination of all three. He has definitely obtained new clients out of these presentations. He says “By speaking at events, if people have a problem of a similar nature, it puts your name in front of them and they will maybe remember to ask for your help.”
2. Presentations differentiate you from your competition. The person who can clearly express her ideas is seen as more intelligent and more self-confident than the person who stumbles through a disorganized presentation. When you’re competing for business, a well-crafted presentation can give you the advantage. An attorney once told me that he was sure his firm was more successful in getting business because the people they chose to make their presentations were highly trained in presentation skills. David W. Henry, a shareholder with Allen, Dyer, Doppelt, Milbrath & Gilchrist, P.A. of Orlando, Florida, has been doing speaking engagements for ten years. Approximately twelve times a year, he speaks to audiences that consist primarily of other lawyers and insurance industry personnel about insurance coverage, litigation topics, the role of insurance agents, and corporate culture building in the insurance industry. He purposefully started making presentations as a marketing tool for his own practice in intellectual property and business litigation, and acquired one of the firm’s largest clients through a speaking presentation he made in Texas several years ago. As a marketing strategy, Henry recommends that attorneys explore the possibilities for in-house presentations for companies that show up at association sponsored programs and events.
These days, Henry thoroughly enjoys speaking engagements because as he says “It gives me face time with people who are potential clients. I’m speaking to them for long periods of time and I connect with them in a way that I would not be able to do otherwise.”
3. Presentations provide unique opportunities for interaction. Presentations provide you with an environment to capture and maintain audience attention for an extended period of time. Advertisements compete with other advertisements for mindshare, but when you can demonstrate benefits and make the material relevant to the audience in a presentation, you’ll enjoy an unparalleled opportunity to make your singular message heard. Ed Wright is a name partner with Stradley & Wright in Dallas, Texas, where he practices civil and personal injury litigation in a firm consisting of 11 attorneys. He was first encouraged to start making presentations about 20 years ago by one of his former law partners. W
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