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    Good Contracts Make Good Clients
    This January marks the tenth anniversary of the Advertising & Marketing Review Website, and to mark the occasion this column is about how the Website was initially funded. It’s a cautionary tale about the necessity of having a good contract whenever doing contract work.While working at Apple In 1995, I ran into someone looking for a writer to adapt a lecture series on multimedia production to a book format. Since I had recently worked at Radius as Beta Site Coordinator introducing a variety of breakthrough multimedia products to Hollywood and Madison Avenue, the job sounded perfect.I submitted a detailed proposal asking for $8,000 to provide a 75,000 word book with screen shots but no
    d the numeric MS grades are difficult at best, because of inconsistent usage and in some cases overgrading.

    Market values for many uncirculated coins vary dramatically from one grade to the next. Remember that whether a coin is described with a numerical or an adjectival grade, it's only someone's opinion. Until you are comfortable with your ability to grade uncirculated coins, make liberal use of other opinions, such as those available with slabbed coins or from experienced collectors and dealers you trust, or concentrate on circulated coins.

    Circulated Coins

    For

    Really WINNING Over Customers
    Three qualities are needed to sell anything in life. They are:1. STRENGTH.2. EMOTION.3. CONFIDENCE.If you are in sales or taking customer cancellation calls, exercising these three qualities well can help you be more successful.Your strength will come from the knowledge of your product and the ability to get back up after a fall.Your emotion will come from your belief, real or feigned, that your product is the best product in its class, and your empathy for the reasons why customers would want to stop using your product and/or to go with a competitor.Your confidence will come from within; it is something you
    Grading coins

    The condition of a coin is commonly summarized by a grade. Because the value of collectible coins often varies dramatically with grade and overly generous grading is not uncommon, reasonable grading proficiency is an important skill for collectors. The material presented here is intended only as an introduction to the subject. Grading is a skill that can only be developed over time through referrals to grading guides, consultation with experienced collectors and dealers, and lots of practice.

    Published standards set objective criteria for grading, yet some amount of subjectivity is inevitable -- even expert graders will often assign slightly different grades to the same coin. While you can often ask an experienced grader for an opinion, being able to make your own reasonable assessment of grade is your best protection.

    An overview of American Numismatic Association standards follows. ANA standards are widely used in the U.S. but are not the only system used. Much of the rest of the world uses the grades Fair, Fine, Very Fine, Extremely Fine, Uncirculated and Fleur-de-coin.

    Numerals used in coin grades have been taken from the Sheldon scale (see Glossary).

    Uncirculated Coins

    Coins with no wear at all are referred to as uncirculated or in mint state (MS). Grades from MS-60 to MS-70 in one point increments are used for mint state coins. Criteria include luster; the number, size and location of contact marks; the number, size and location of any hairlines, and the quality of the strike and overall eye appeal..

    An MS-60 coin may have dull luster and numerous contact marks in prime focal areas, as long as there is no wear. To merit MS-65, a coin should have brilliant cartwheel luster (attractive toning is permissible), at most a few inconspicuous contact marks, no hairlines, and nearly complete striking details. Grades from MS-61 to MS-64 cover intermediate parts of this range. Truly exceptional coins may be graded MS-66, MS-67 or, if absolutely flawless, as high as the theoretical maximum of MS-70. Many numismatists consider MS-70 to be an unobtainable ideal.

    Terms such as brilliant uncirculated (BU), choice BU, gem BU, select BU and premium BU are still used in lieu of numerical grades by some dealers, auctioneers and others. Correlations between these terms and the numeric MS grades are difficult at best, because of inconsistent usage and in some cases overgrading.

    Market values for many uncirculated coins vary dramatically from one grade to the next. Remember that whether a coin is described with a numerical or an adjectival grade, it's only someone's opinion. Until you are comfortable with your ability to grade uncirculated coins, make liberal use of other opinions, such as those available with slabbed coins or from experienced collectors and dealers you trust, or concentrate on circulated coins.

    Circulated Coins

    For c

    Make Money on eBay - Identify Your Target Buyer
    To make money on eBay requires a great deal of upfront investigation and research. It requires that a seller know the marketplace well. There needs to be a solid market niche with ready, willing and able buyers. But that is only half of the story. Success also requires that sellers know about their target buyers.To make money on eBay requires that success sellers know their target buyers. What items do they want and need? When do they prefer to shop? What information are they seeking about items before they will buy? Are there any special requirements such as special features that they expect to be included with the items they purchase?Targeted buyers need to be eagerly waiting for th
    amount of subjectivity is inevitable -- even expert graders will often assign slightly different grades to the same coin. While you can often ask an experienced grader for an opinion, being able to make your own reasonable assessment of grade is your best protection.

    An overview of American Numismatic Association standards follows. ANA standards are widely used in the U.S. but are not the only system used. Much of the rest of the world uses the grades Fair, Fine, Very Fine, Extremely Fine, Uncirculated and Fleur-de-coin.

    Numerals used in coin grades have been taken from the Sheldon scale (see Glossary).

    Uncirculated Coins

    Coins with no wear at all are referred to as uncirculated or in mint state (MS). Grades from MS-60 to MS-70 in one point increments are used for mint state coins. Criteria include luster; the number, size and location of contact marks; the number, size and location of any hairlines, and the quality of the strike and overall eye appeal..

    An MS-60 coin may have dull luster and numerous contact marks in prime focal areas, as long as there is no wear. To merit MS-65, a coin should have brilliant cartwheel luster (attractive toning is permissible), at most a few inconspicuous contact marks, no hairlines, and nearly complete striking details. Grades from MS-61 to MS-64 cover intermediate parts of this range. Truly exceptional coins may be graded MS-66, MS-67 or, if absolutely flawless, as high as the theoretical maximum of MS-70. Many numismatists consider MS-70 to be an unobtainable ideal.

    Terms such as brilliant uncirculated (BU), choice BU, gem BU, select BU and premium BU are still used in lieu of numerical grades by some dealers, auctioneers and others. Correlations between these terms and the numeric MS grades are difficult at best, because of inconsistent usage and in some cases overgrading.

    Market values for many uncirculated coins vary dramatically from one grade to the next. Remember that whether a coin is described with a numerical or an adjectival grade, it's only someone's opinion. Until you are comfortable with your ability to grade uncirculated coins, make liberal use of other opinions, such as those available with slabbed coins or from experienced collectors and dealers you trust, or concentrate on circulated coins.

    Circulated Coins

    For

    Affiliate Marketing: A Surefire Way to Boost Your Sales
    Anyone serious about affiliate marketing has most likely considered using Google AdWords. It's a great way to get instant traffic to your site, and if you know what you're doing you can get that traffic for much less than it's worth. But most beginners do it all wrong, lose a bunch of money, and then pause their AdWords accounts without having seen a single sale. There is a way to avoid this.Let's say you've got a site that sells iPod accessories. (It doesn't matter what the product is, really, or if you're an affiliate or a vendor.) Your site has a separate page for dozens of different iPod accessories, from carrying cases to battery packs to stereo docks, each with a picture, a little blur
    he Sheldon scale (see Glossary).

    Uncirculated Coins

    Coins with no wear at all are referred to as uncirculated or in mint state (MS). Grades from MS-60 to MS-70 in one point increments are used for mint state coins. Criteria include luster; the number, size and location of contact marks; the number, size and location of any hairlines, and the quality of the strike and overall eye appeal..

    An MS-60 coin may have dull luster and numerous contact marks in prime focal areas, as long as there is no wear. To merit MS-65, a coin should have brilliant cartwheel luster (attractive toning is permissible), at most a few inconspicuous contact marks, no hairlines, and nearly complete striking details. Grades from MS-61 to MS-64 cover intermediate parts of this range. Truly exceptional coins may be graded MS-66, MS-67 or, if absolutely flawless, as high as the theoretical maximum of MS-70. Many numismatists consider MS-70 to be an unobtainable ideal.

    Terms such as brilliant uncirculated (BU), choice BU, gem BU, select BU and premium BU are still used in lieu of numerical grades by some dealers, auctioneers and others. Correlations between these terms and the numeric MS grades are difficult at best, because of inconsistent usage and in some cases overgrading.

    Market values for many uncirculated coins vary dramatically from one grade to the next. Remember that whether a coin is described with a numerical or an adjectival grade, it's only someone's opinion. Until you are comfortable with your ability to grade uncirculated coins, make liberal use of other opinions, such as those available with slabbed coins or from experienced collectors and dealers you trust, or concentrate on circulated coins.

    Circulated Coins

    For

    2 Debt Tips for Improving Your Credit Score
    If you are struggling with debt and need to improve your credit score, you need to understand how important financial organization will be. Getting your finances organized will go a long way toward improving your credit score and reducing your debt. So how do you go about making these changes?Keep Track of All Your Financial RecordsThis includes your tax records. You need to keep notes on when you paid your bills (you can put this on the bills themselves), as well as noting how much you owe and where you owe this money. By keeping all this financial data together, you can refer to it easily whenever you need to (for example, to dispute a late payment, etc.).Some of what you
    ctive toning is permissible), at most a few inconspicuous contact marks, no hairlines, and nearly complete striking details. Grades from MS-61 to MS-64 cover intermediate parts of this range. Truly exceptional coins may be graded MS-66, MS-67 or, if absolutely flawless, as high as the theoretical maximum of MS-70. Many numismatists consider MS-70 to be an unobtainable ideal.

    Terms such as brilliant uncirculated (BU), choice BU, gem BU, select BU and premium BU are still used in lieu of numerical grades by some dealers, auctioneers and others. Correlations between these terms and the numeric MS grades are difficult at best, because of inconsistent usage and in some cases overgrading.

    Market values for many uncirculated coins vary dramatically from one grade to the next. Remember that whether a coin is described with a numerical or an adjectival grade, it's only someone's opinion. Until you are comfortable with your ability to grade uncirculated coins, make liberal use of other opinions, such as those available with slabbed coins or from experienced collectors and dealers you trust, or concentrate on circulated coins.

    Circulated Coins

    For

    Strategy and Tactics in Marketing
    Most companies only operate on a tactical level. This amounts to the boss going to the staff and saying “Go get more business.” It’s been said that more sales will cure almost any business problem. While this is true, the strategic business will be set up in such a way that every tactic implemented will drive sales and gain ground on achieving the over-all strategic goals. When a sale is made it’s a great moment! However as soon as the deal is done you are OUT OF BUSINESS. You now have to get out there and chase the next sale and the next sale and the next, ad infinitum! Let's define strategy...If a military commander decides to “disrupt the enemy’s supply line that’s strategy. When he says
    d the numeric MS grades are difficult at best, because of inconsistent usage and in some cases overgrading.

    Market values for many uncirculated coins vary dramatically from one grade to the next. Remember that whether a coin is described with a numerical or an adjectival grade, it's only someone's opinion. Until you are comfortable with your ability to grade uncirculated coins, make liberal use of other opinions, such as those available with slabbed coins or from experienced collectors and dealers you trust, or concentrate on circulated coins.

    Circulated Coins

    For circulated coins the grade is primarily an indication of how much wear has occurred and generally does not take into account the presence or absence of dings, scratches, toning, dirt and other foreign substances (though such information may also be noted).

    ANA grading standards recognize 11 grades for circulated coins (listed here with brief, generic descriptions):

    AU-58, very choice about uncirculated: just traces of wear on a coin with nearly full luster and no major detracting contact marks

    AU-55, choice about uncirculated: small traces of wear visible on the highest points

    AU-50, about uncirculated: very light wear on the highest points; still has at least half of the original mint luster

    EF-45 or XF-45, choice extremely fine: all design details are sharp; some mint luster remains, though perhaps only in "protected areas"

    EF-40 or XF-40, extremely fine: slightly more wear than a "45"; traces of mint luster may show

    VF-30, choice very fine: light even wear on high points, all lettering and design details are sharp

    VF-20, very fine: most details are still well defined; high points are smooth

    F-12, fine: major elements are still clear but details are worn away

    VG-8, very good: major design elements, letters and numerals are worn but clear

    G-4, good: major design elements are outlined but details are gone; for some series the date may not be sharp and the rim may not be complete.

    AG-3, about good: heavily worn; date may be barely discernable While coins more worn than AG are rarely collected, two additional grades are nevertheless used to characterize them:

    F-2, fair -- very heavily worn; major portions may be completely smooth

    P-1, poor, filler or cull -- barely recognizable While not included in the ANA standards, intermediate grades like AU-53, VF-35, F-15 and G-6 are used by some dealers and grading services. When a grader believes a coin is better than the minimum requirements but not nice enough for the next higher grade "+" or "PQ" may be included (e.g. MS64PQ or VG+) or a range may be given (e.g. F-VF).

    Split Grades

    When there are significant differences between the obverse and reverse sides, a split grade may be assigned. Split grades are denoted with a "/". For example, "F/VF" means that the obverse is F and

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